Moriana for Huawei SDP Workshop

SDPs AND THE TELECOM BUSINESS TRANSFORMATION The Moriana Group www.morianagroup.com October, 2009 Lucia Gradinariu, PhD Sr. SDP Market Analyst

The Moriana Group ,[object Object],[object Object],[object Object]

Results of Collective Intelligence and Expertise ,[object Object],NEW – Telecom Applications Catalog!

THE REALITY CHECK ON SERVICE DELIVERY PLATFORMS

The Basic Idea … ,[object Object],[object Object],[object Object],[object Object],Moriana – SDP 1.0 Operator Guide, 2004

Now a Confusing Terminology Service Delivery Framework Service Delivery Environment Service Delivery Platform SDP 2.0 SDF 2.0 Telco 2.0

The Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical Classes of SDP Services

Rationalizing the SDP space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SDP Evolution Curve 2001 2004 2006 2003 2005 2000 ,[object Object],[object Object],[object Object],[object Object],2007 ,[object Object],[object Object],2008 ,[object Object],2009 ,[object Object],[object Object],[object Object],beyond

SDP AS ENABLERS OF TELECOM BUSINESS TRANSFORMATION

SDP Market Analyst Report 2009- 2012 ,[object Object],[object Object]

SDP Deployments & Estimated Investments MORIANA SDP Market 2009-2012 Analyst Report Deployments (#) and SDP market size ($M) # Deployments per Region Tier 1 Tier 2 Tier 3 Total North America 25 13 24 62 Europe & ME 71 40 56 167 APAC 48 13 10 71 Americas 9 2 3 14 Africa 3 3 TOTAL 153 68 96 317 # Deployments per SDP Type Tier 1 Tier 2 Tier 3 Total Mobile content and messaging 78 45 43 166 Mobile commerce and advertising 6 2 8 3rd Party Access Management 8 4 1 13 Voice - NG IN & VoIP 41 21 44 106 IPTV & Triple Play 17 6 5 28 Convergent Charging 1 2 3 TOTAL 150 79 95 324

SDP Challenges & Inhibitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making the Case for SDPs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Service Lifecycle Management $ $

Service Factory Model Video On Demand (legacy net) SMS Agenda 3-rd Party services Service Catalog Syndication Product Catalog Order Provisioning Service Assurance Invocation B/OSS Transformation Service Lifecycle Management Operator’s Legacy & NGN services End User Aggregation B/OSS services Catalyst projects

Platform Based Business Models End Users Integration Platform SaaS /CP/SP Platform 3-rd Party Community End Users App Store Platform End Users Network Platform OTT Service Aggregation Development Eco-System Development Platform End Users (side1) Transactional Platform End Users (side2) Multi-sided business

Different Business Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different Implementations ,[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Moriana for Huawei SDP Workshop

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Moriana for Huawei SDP Workshop

Ähnlich wie Moriana for Huawei SDP Workshop (20)

Moriana for Huawei SDP Workshop

Hinweis der Redaktion