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Lean Stack - A Story Of Continuous Improvement

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Lukas Fittl
Lukas Fittl

Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years. From being risk-focused to focusing on the constraints in a business' customer factory.

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LEAN STACK A story of continuous improvement. LUKAS FITTL @LukasFittl spark59.com Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
Biz + UX + Dev @LukasFittl
Our Situation: Increased Variability in Knowledge Work
To work with Variability inside the company: SCRUM, Agile, Kan-ban (e.g. technical risk)
TODO IN PROGRESS Task Task Task Task Task DONE Task
To work with Variability Of Business Models & Customers: Lean Startup (product innovation, etc)
IDEAS LEARN BUILD DATA PRODUCT MEASURE Experiment
Validating a Product Hypothesis vs Just “Getting Work Done”
Lean Stack 0.5 2011
Why? Need a tool that Works for Us
Kan-ban Board Build IDEAS LEARN BUILD DATA PRODUCT MEASURE Measure Learn
Lean Stack 0.5 TODO BUILD IN PROGRESS MEASURE LEARN DONE
Lean Stack 0.5 So, whats on these cards? Tasks
Lean Stack 0.5 So, whats on these cards? Tasks Stories
Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis
Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis Experiments
Lean Stack 0.5 BUILD Experiment MEASURE LEARN Experiment Experiment Experiment Experiment
Lean Stack 0.5 Experiment: - Has a Measureable Outcome - Has associated Tasks
Lean Stack 0.5 BUILD Increase Landing Page Conversion by 5% Convert > 5% to Paying Customers MEASURE Reduce Onboarding Time to < 1 week LEARN Get 100 Customers using Twitter
Lean Stack 0.5 BUILD MEASURE LEARN ✓ ✘
Lean Stack 0.5 Experiment Reports
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Left Side Defines The Experiment Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background Created: [DATE] Results What are you trying to learn or achieve? Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Experiment Scope Right Side Analyses The Results Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
Lean Stack 0.5 Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Measureable Outcome
Lean Stack 1.0 2012
Prototyping in Coaching Projects
Huge Posters
Keynote
Lean Stack 1.0 The Bigger Picture
Lean Stack 1.0
Lean Stack 1.0 Lean Canvas
Lean Stack 1.0
Lean Stack 1.0 Whats your Overall Strategy? & Whats the Biggest Risk?
Lean Stack 1.0 Strategy & Risks Board
Lean Stack 1.0
Lean Stack 0.5 BUILD MEASURE LEARN ✓ ✘
Lean Stack 1.0 Validated Learning Board
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Increase Acquisition Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Increase Acquisition Goal/Risk Build Measure Landing Split Test VARIANT Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Increase Acquisition Build Measure Landing Split Test Goal/Risk Visual Website Optimizer Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Landing Split Test Increase Acquisition Goal/Risk Experiment Learn Kan-ban Board
Launch!
Keynote Templates
Huge Posters
Lean Stack 2.0 2013
The Customer Factory
Happy customers get you paid and, doing this repeatedly and efficiently is the goal of every business.
Our Business is a Factory that Makes Happy Customers.
The Happy Customer Manufacturing Process Unaware visitor ACQUISITION ACTIVATION RETENTION REVENUE Passionate Happy Customer REFERRAL
Acquisition
Acquisition Activation
Revenue Acquisition Activation
Retention Revenue Acquisition Activation
Retention Revenue Acquisition Activation Referral
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 EXPERIMENT QUEUE 1 2 3 5 EXPECTED 6 7 8 OUTCOMES Lean Dashboard 4 ACTUAL 15 13 14 OUTCOMES 16 Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
Scale Product/Market Fit Problem/Solution Fit
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 80% CLOSE RATE SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT TITLE SEP 1 MEASURE COMPLETED EXPERIMENTS JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD 80% CLOSE RATE MEASURE EXPERIMENT TITLE Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? EXPERIMENT TITLE JUL 25 COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY JUL 20 SEP 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT TITLE JUL 25 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW REVENUE 200 50% ACQUISITION ACTIVATION 400 50% 1,000 100% 2,000 CUSTOMERS 1.5 YEARS FROM NOW RETENTION 800 80% REFERRAL 200 25% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? $20,000 MRR EXPERIMENT TITLE JUL 30 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 4 EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 Lean Dashboard EXPERIMENT TITLE AUG 20 EXPERIMENT TITLE 1 2 3 EXPERIMENT TITLE EXPERIMENT TITLE 5 6 7 8 9 10 11 12 13 14 15 16 JUL 27 EXPERIMENT TITLE EXPERIMENT TITLE 5 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE AUG 14 1-PAGE SAAS METRICS WILL RESONATE STRONGLY EXPERIMENT QUEUE 1 LEARN EXPERIMENT TITLE OCT 1 EXPERIMENT TITLE MEASURE COMPLETED EXPERIMENTS AUG 3 EXPERIMENT TITLE AUG 21 Lean Stack by Spark59.com
leanstack.com
Thanks! leanstack.com lukas@spark59.com

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Lean Stack - A Story Of Continuous Improvement

  • 1. LEAN STACK A story of continuous improvement. LUKAS FITTL @LukasFittl spark59.com Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
  • 2. Biz + UX + Dev @LukasFittl
  • 3.
  • 4.
  • 6. To work with Variability inside the company: SCRUM, Agile, Kan-ban (e.g. technical risk)
  • 8. To work with Variability Of Business Models & Customers: Lean Startup (product innovation, etc)
  • 10. Validating a Product Hypothesis vs Just “Getting Work Done”
  • 12. Why? Need a tool that Works for Us
  • 14. Lean Stack 0.5 TODO BUILD IN PROGRESS MEASURE LEARN DONE
  • 15. Lean Stack 0.5 So, whats on these cards? Tasks
  • 16. Lean Stack 0.5 So, whats on these cards? Tasks Stories
  • 17. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis
  • 18. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis Experiments
  • 20. Lean Stack 0.5 Experiment: - Has a Measureable Outcome - Has associated Tasks
  • 21. Lean Stack 0.5 BUILD Increase Landing Page Conversion by 5% Convert > 5% to Paying Customers MEASURE Reduce Onboarding Time to < 1 week LEARN Get 100 Customers using Twitter
  • 24. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 25. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Left Side Defines The Experiment Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 26. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background Created: [DATE] Results What are you trying to learn or achieve? Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Experiment Scope Right Side Analyses The Results Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 27. Lean Stack 0.5 Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Measureable Outcome
  • 32. Lean Stack 1.0 The Bigger Picture
  • 36. Lean Stack 1.0 Whats your Overall Strategy? & Whats the Biggest Risk?
  • 37. Lean Stack 1.0 Strategy & Risks Board
  • 40. Lean Stack 1.0 Validated Learning Board
  • 47.
  • 48.
  • 54. Happy customers get you paid and, doing this repeatedly and efficiently is the goal of every business.
  • 55. Our Business is a Factory that Makes Happy Customers.
  • 56. The Happy Customer Manufacturing Process Unaware visitor ACQUISITION ACTIVATION RETENTION REVENUE Passionate Happy Customer REFERRAL
  • 57.
  • 63. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 64. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 EXPERIMENT QUEUE 1 2 3 5 EXPECTED 6 7 8 OUTCOMES Lean Dashboard 4 ACTUAL 15 13 14 OUTCOMES 16 Lean Stack by Spark59.com
  • 65. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 67. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 68. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 69. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 80% CLOSE RATE SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 70. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 71. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 72. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 73. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 74. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT TITLE SEP 1 MEASURE COMPLETED EXPERIMENTS JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 75. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD 80% CLOSE RATE MEASURE EXPERIMENT TITLE Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? EXPERIMENT TITLE JUL 25 COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY JUL 20 SEP 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 76. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT TITLE JUL 25 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 77. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 78. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 79. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 80. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 81. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW REVENUE 200 50% ACQUISITION ACTIVATION 400 50% 1,000 100% 2,000 CUSTOMERS 1.5 YEARS FROM NOW RETENTION 800 80% REFERRAL 200 25% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? $20,000 MRR EXPERIMENT TITLE JUL 30 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 4 EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 Lean Dashboard EXPERIMENT TITLE AUG 20 EXPERIMENT TITLE 1 2 3 EXPERIMENT TITLE EXPERIMENT TITLE 5 6 7 8 9 10 11 12 13 14 15 16 JUL 27 EXPERIMENT TITLE EXPERIMENT TITLE 5 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE AUG 14 1-PAGE SAAS METRICS WILL RESONATE STRONGLY EXPERIMENT QUEUE 1 LEARN EXPERIMENT TITLE OCT 1 EXPERIMENT TITLE MEASURE COMPLETED EXPERIMENTS AUG 3 EXPERIMENT TITLE AUG 21 Lean Stack by Spark59.com