Lean & Agile ♥ UX Design

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Talk at Vienna UXCamp 2013 on how we can continuously work with UX design throughout the Agile/Lean product cycle.

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Lean & Agile ♥ UX Design

  1. 1. #uxcvie Lean & Agile ♥ UX @LukasFittl
  2. 2. Biz + UX + Dev @LukasFittl
  3. 3. Recently: pganalyze.com usercycle.com
  4. 4. Why should a startup person care about UX?
  5. 5. The Hockey-Stick Curve
  6. 6. Scale Product/Market Fit Problem/Solution Fit
  7. 7. Scale Product/Market Fit Problem/Solution Fit
  8. 8. Product/Market Fit: Have we built something people want?
  9. 9. Scale Product/Market Fit Problem/Solution Fit
  10. 10. Problem/Solution Fit: Do we have problem worth solving? Designers know a lot about this!
  11. 11. Lean & Agile in 2 Slides
  12. 12. Risk ATE CRE ATE CRE ATE CRE Time Release!
  13. 13. Risk REATE C EATE CR EATE CR EATE CR Release! Release! Release! Release! Time
  14. 14. By Daniel Cook http://www.lostgarden.com/2010/08/visualizing-creative-process.html
  15. 15. The Lean Startup IDEAS LEARN BUILD DATA PRODUCT MEASURE
  16. 16. But where is (UX) Design?
  17. 17. IDEAS LEARN Design? BUILD DATA PRODUCT MEASURE
  18. 18. “Getting out of the Deliverables Business” - Jeff Gothelf http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
  19. 19. Design => Development => Marketing
  20. 20. Design => Development => Marketing Research Data
  21. 21. Design => Development => Marketing Research Data
  22. 22. Design => Development => Marketing Research Empathy Understanding Behaviour Data
  23. 23. Design => Development => Marketing Research Data Metrics Conversion Rates Results
  24. 24. Data, with Soul.
  25. 25. Cross-Functional Teams
  26. 26. People in the team are collectively qualified to get the features Done. - Assaf Stone http://stackoverflow.com/questions/851728/scrum-and-cross-functional-teams-vs-specialists/877925#877925
  27. 27. The Definition of Done should include testing customer behaviour.
  28. 28. Product Ownership
  29. 29. Centralized Product Ownership Cross-Functional Team Product Owner Customers
  30. 30. Distributed Product Ownership Business Stakeholder Cross-Functional Team Customers
  31. 31. Now you have the team, how do we work?
  32. 32. IDEAS LEARN BUILD DATA PRODUCT MEASURE Speed of Iteration!
  33. 33. Faster iteration = trying more ideas. Speed of Iteration Your Runway
  34. 34. Quick, Visual, Collaborative. - Lane Halley
  35. 35. Quick, Visual, Collaborative.
  36. 36. Customer Interview (Paper) Prototype MVP “The Perfect Product” Inside-the-Building Comfort Zone
  37. 37. Get-out-of-the-Building Reality Customer Interview (Paper) Prototype MVP “The Perfect Product”
  38. 38. Don’t forget to share the designer’s tools with the team.
  39. 39. Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
  40. 40. Usability Tests http://www.slideshare.net/JohnnyForeigner/active-testing-sketches-leancamp-bcn
  41. 41. Quick, Visual, Collaborative.
  42. 42. Resources & Community
  43. 43. BalancedTeam.org
  44. 44. LeanUXNYC.co
  45. 45. Designer+Engineer+Marketer = Dream Team
  46. 46. Thank you! @LukasFittl balancedteam.org leanuxnyc.co

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