2. My Goals for the afternoon
Think provocatively about TV and share those thoughts
Illustrate what tech can and is doing to redeﬁne TV
Have a new idea for a TV related product or service
Learn something new
Hardware becomes commodity item. Hard to
Transforms to apps, and then to experiences. Still TV?
Dead. Face it.
People will always seek entertainment and diversion,
but they could do without “television.”
7. Ask the people...
It just works.
It turns on instantly.
Others will have watched the same thing I watch.
It’s episodic; structured.
It’s not demanding.
8. Things I think about...
seems outmoded, but there is magic in local
There is no going back once you’ve owned a PVR, so
why do people still act like TV shows will continue to
have a time slot?
9. Two Screens
People don’t just watch TV; they do something else at
the same time, so...
we develop apps for their second device, in order to
monopolize their attention.
But didn’t they want to do something of their own
If the content is not engaging, shouldn’t we work on
that, rather than distracting the viewer from the main
15. TV App Evolution
V1: Apps are widgets: augment shows with
V2 (Current): In addition to widgets, apps add Internet
V3 (Future): Premium content migrates out of channels
and into the app store.
25. OUR DATABASE—SOME MORE DETAILS
Current number of registered Super PACs: 534
…that have raised >$1M: 23
# of ads aired in general presidential campaign 2008: 782,782
# paid for by outside interest groups: 62,623 (8%)
Est. # of political ads produced in 2008: 15k-40k
Est. for 2012: 18k-46k
Est. # of ads to be produced by Super PACs in 2012: 9k-23k
Sources: “About $2.6 Billion Spent on Political Ads in 2008,” The New York Times, December 2008; “University of Wisconsin Advertising Project:
Political Advertising in 2008,” March 2010; “Analyst Sees 2012 Political Ad Spending Handily Exceeding 2008 Levels,” Hollywood Reporter, October
2011; OpenSecrets.org database, accessed May 2012; internal analysis
26. CONTENT AGGREGATION SYSTEM3
• Super PAC data available from
the Federal Election Commission,
• Plug into third party APIs
• On-going discussions with
PolitiFact to access/license their
27. BUSINESS PLAN OUTLINE—CONSIDERATIONS
Option Considerations Conclusion
Advertising Risks neutrality; hard to
manage “church and state”
Charge for app purchase Lowers adoption and
Create and charge for
Unclear what this would
be; strains focus on core
Sell user data to news
Severely risks neutrality
Grant-funded and focus on
We have to make money
42. NeXtream bridges the lean forward and lean back
experience, inferring information from passive
users and acquiring information from active users
to enhance the overall experience.
45. Larger Community
Top YouTube Videos, Digg, etc.
Facebook, Twitter, etc.
Nextream builds your channels via a
series of steps: larger community, social
network, and each user.
61. Gather friends.
Take over TV.
Takeover TV heralds a new era of bar patronage where you and your
like-minded friends are in charge of the screens.
Public locations gain identity through crowd personality and demeanor.
DialTV is a radically simpliﬁed television viewing and discovery system, as easy to use as an old-
fashioned TV dial. Anticipating the day when all content will be available on-demand, DialTV replaces
traditional “network” channels with personalized and community channels. The goal is to seamlessly combine
the best of a passive “lean back” experience, a sense of shared community viewing, and a content discovery
system tailored to each viewerʼs interests. A key component of the system is a simple tangible user interface,
modeled after a 1970s CRT television dial. The top dial selects the channel (1-10) and the bottom toggles
72. C O M M E N T V
I can believe he said that... Where does this
come from? I am a little bit lost
This argument comes from long ago, at the begining of this season
he was arguing with Wilson for the same thing. See the link
S7 - E2
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