Presenting to Investors & the Media.pdf
Presenting to Investors and the Media, lecture by Drew Levinson, LifeSci Communications to mHealth Israel. Three sections: Making a good presentation, Handling interviews with reporters and Answers that resonate. PRESENTING TO INVESTORS AND THE MEDIA- Compelling delivery, Commanding a room, • Lasting Impact. A good presentation includes Information, Motivation and Excitement. Never put them to sleep. Audience impact includes content, credibility and delivery. Decisions are made leading to potential partnerships, winning business, so much more than a deck, your business, your brand, you. How to captivate begins with storytelling and conversation. More than features- benefits, humanize, positive impact. Don't complicate your message with jargon. Feel the passion- contagious, vision, determination. Know your audience- who are they, what do they know about you, how much do they know, interests, concerns. Articulate your vision- see it, feel it, believe in it. Take them on your journey- compelling narrative, make it personal, why are you doing this, inspiration. Your team- experienced, knowledgeable, aligned, execute. Risks and challenges- recognize, address, plan to mitigate. Test drive your room. What does it look like? Where is the podium? Where will I be standing? Where will you be sitting? Feel comfortable. Three parts to attention. The beginning- attention, interest, what's in it for them, entusiasm, preview. The middle- core, insights, challenges, solutions, relatable. The ending- summary, reinforce, messages, benefits, call to action, keep the momentum going. How to answer questions. The Four R's: repeat, reinforce, refer, remember. Talking to reporters- necessity; Good interview can enhance reputation; Bad interview can tarnish reputation; Preparation is vital. Shapes public opinion: Elevates your brand; Establishes authority; Showcases your business; A bridge; Reputation; Trust; Visibility. Know the reporter. Audience; What have they written; Previous stories; Questions asked. Concise- clear, succinct, engaging. Make it relatable: Stories; Anecdotes; Experiences; Examples; Metaphors; Connect. Honesty and transparency. It is okay not to know every answer. You don’t have to answer every question. Control the narrative. What not to do when talking to reporters. Come up with another way to say no comment. What to wear- solid colors, blues and grays, nothing distracting. Expertise, passion, vision, lasting impression, connections. High stakes, high rewards. Preparation; Know your audience; Deliver with confidence; Enthusiasm; Authenticity. Begin the journey. Engage in dialogue; Build relationships; Inspire trust and confidence; Valued; Enlightened; Motivated and excited.
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Presenting to Investors & the Media.pdf
- 1. Presenting to Investors & the Media May 22, 2023
- 3. TODAY 3 Making a good presentation Handling interviews with reporters Answers that resonate
- 4. YOU ARE SHAPING THE WORLD 4
- 5. PRESENTING TO INVESTORS AND THE MEDIA 5
- 6. PRESENTING TO INVESTORS AND THE MEDIA • Compelling delivery 6
- 7. PRESENTING TO INVESTORS AND THE MEDIA • Compelling delivery • Commanding a room 7
- 8. PRESENTING TO INVESTORS AND THE MEDIA • Compelling delivery • Commanding a room • Lasting Impact 8
- 13. 13
- 14. PRESENTING TO AN AUDIENCE 14
- 15. AUDIENCE IMPACT 15 CONTENT CREDIBILITY DELIVERY
- 16. AUDIENCE IMPACT DELIVERY 53% CREDIBILITY 40% CONTENT 7%
- 17. 17
- 18. 18
- 19. WHY YOUR PRESENTATION IS SO IMPORTANT
- 20. WHY YOUR PRESENTATION IS SO IMPORTANT 20
- 21. WHY YOUR PRESENTATION IS SO IMPORTANT 21
- 22. WHY YOUR PRESENTATION IS SO IMPORTANT 22
- 23. DECISIONS ARE MADE • Partnerships • Winning business • So much more than a deck • Your business • Your brand • You 23
- 24. STANDING OUT 24
- 25. HOW TO CAPITVATE
- 26. HOW TO CAPTIVATE STORY TELLING 26
- 27. CONVERSATION 27
- 28. MORE THAN FEATURES 28 Benefits Humanize Positive Impact
- 30. “IF YOU CAN’T EXPLAIN IT SIMPLY, THEN YOU DON’T UNDERSTAND IT WELL ENOUGH” -Albert Einstein 30
- 34. ARTICULATE YOUR VISION •See it •Feel it •Believe in it 34
- 35. TAKE THEM ON YOUR JOURNEY • Compelling narrative • Make it personal • Why you are doing this • Inspiration 35
- 40. TEST DRIVE YOUR ROOM • What does it look like? • Where is the podium? • Where will I be standing? • Where will you be sitting? • Feel Comfortable 40
- 41. THREE PARTS TO PRESENTING
- 42. THE BEGINNING • Attention • Interest • What’s in it for them • Enthusiasm • Preview 42
- 44. THE END • Summary • Reinforce messages • Benefits • Call to action • Keep the momentum going 44
- 45. HOW TO ANSWER QUESTIONS
- 47. TALKING TO THE MEDIA
- 48. TALKING TO REPORTERS • Necessity • Good interview can enhance reputation • Bad interview can tarnish reputation • Preparation is vital 48
- 49. SHAPES PUBLIC OPINION • Elevates your brand • Establishes authority • Showcases your business • A bridge • Reputation • Trust • Visibility 49
- 51. “Failure to prepare is preparing to fail” -John Wooden
- 52. KNOW THE REPORTER • Audience • What have they written • Previous stories • Questions asked
- 53. CONCISE • • •
- 54. “The goal in communicating is not to show everyone how smart you are. The goal in communicating is to have people understand what you are talking about.” -Dr. Anthony Fauci 54
- 56. HONESTY AND TRANSPARENCY •It is okay not to know every answer •You don’t have to answer every question 56
- 58. WHAT NOT TO DO WHEN TALKING TO REPORTERS 58
- 59. COME UP WITH ANOTHER WAY TO SAY NO COMMENT 59
- 60. 60
- 61. WHAT TO WEAR •Solid colors •Blues and grays •Nothing distracting 61
- 62. • • • • •
- 63. HIGH STAKES, HIGH REWARDS 63 PREPARATION KNOW YOUR AUDIENCE DELIVER WITH CONFIDENCE ENTHUSIASM AUTHENTICITY
- 64. BEGIN THE JOURNEY •Engage in dialogue •Build relationships •Inspire trust and confidence •Valued •Enlightened •Motivated and excited 64
- 65. Thank You! May 22, 2023