1. Linh T. Le
Technology Entrepreneurship
Prof Chuck Eesley, Stanford University

2.  Understand the business structure at all
aspects
• Market Size
• Customers
• Competition
• Capability
 Identify
weakness(es) at each aspect
 Analyze and improve weakness(es)
 Re-structure for “Best” business idea

3.  Building a small custom aircraft
• Custom built aircraft at affordable price
• Sold as kit with assembly service
• Target men 30+ with obsession to flight and
income north of $500k
• Partner with private aircraft fans, flight instructors,
certificate centers.
• Revenue included selling kit, providing optional
assembling service and maintenance.
 http://venture-lab.org/venture/team_ideas/8

4.  Market Size: (N/A)
 Customers:
• Address wrong customer target
• Lack of customer structures
 Competitions: (N/A)
 Capability:
• Unclear company roles
• Insufficient partnership network

5.  Market Size
• Define how many people with income $500k+ and
want to assemble the aircraft themselves
 Capability:
• Define company uniqueness: technology or
customer base or other factors
• Strategy reselling parts (as kit) or providing
assembly service
• Partnership should be expanded to potential
customer network and also focused on effective
marketing

6.  Competitions:
• Assess competitive landscape includes due
diligence in market share, technology, financial,
management
 Customers:
• Assess customer segments to tailor different
products.