1. Managing your researcher
online presence
This presentation contains content from Dr Helen Webster ‘s The Researcher Online:
Building an Online Identity. The slides are available here:
http://dh23things.wordpress.com/2012/10/10/the-researcher-online-building-your-online-identity/.
3. a broader understanding of why you
should consider using social
media
a basic understanding of good
practice, impact, and potential
pitfalls
an insight into unconventional
publishing methods
6. Who is looking at you online?
http://www.theguardian.com/careers/careers-blog/google-online-searches
77%
77% of recruiters used search engines to find
background data on candidates
35%
35% admitted eliminating candidates because of the
information that they found online
7. 82%
of candidates expect recruiters to search for their
details on a search engine
& only
33%
bothered to search for themselves to see what
prospective employers may find
15. How do I link my
identity to my
research and
institution?
16. Open Researcher and Contributor iD
For further information on how to sign up and what the
service offers, have a look at the University’s
Research Information pages
http://www.research-information.admin.cam.ac.uk/what-information-available
18. Develop and protect your brand
Be consistent with:
Your name and title (ORCiD)
Your biog / research description
Your linking sites (personal website,
departmental/research group blog, twitter,
academia.edu etc.)
19. How do you communicate & connect?
cc licensed flickr photo shared by ☺ Lee J Haywood
20. What might you get out of
networking?
• Advice
• Information
• Opportunities
• Support
• Help
21. Benefits of online networking
• Access at any time
• Contacts beyond the institution
• Lighter touch
• Ongoing discussions
22. Tips for enhancing your visibility
• Google ranking
• Sites with authority
• How are people searching for you –
embed likely keywords in your
metadata/tags
• For social media update at peak times
9am, 3 pm and 6 pm
• Search for yourself and images
23.
24. How do you maintain a presence?
• Collate your own presence
• Have the same username across
platforms e.g. Namechk
https://namechk.com/
• Consistent and recognisable profile
picture e.g. Gravatar
• Can create profiles to bring social media
together e.g. About.me and Flavours.me
25. What do you want from your profile
• What aspect of work or self are you
promoting
• Who is your audience
• What purpose do you want to achieve
• What can you offer: Collate news,
commentary on what reading, updates
on activities e.g. conferences,
research methods, peer mentoring
26. Networking tools
• Social Bookmarking
– Share links relevant to your subject (blogs, papers), subscribe
and create online bookmarks, e.g. Delicious or Pinterest
• Microblogging – Twitter
– Follow academics, researchers, groups and societies in your
subject areas, livetweeting at conferences
• Blogging as a scholarly activity
– Create a blog for colleagues or students
• Comment
– Start and join in discussions on sites e.g. Mendeley,
Academia.edu, LinkedIn
• Digital file-sharing platforms
– E.g. slideshare, Youtube
27. Build your online networks: Twitter
Create and subscribe to Twitter lists
36. Remember be social!
• Interact
• Ask questions
• Respond to queries
• Update regularly
• Share ideas/information with others in your
network
• Collate and pass on responses
cc licensed flickr
photo by Miss Vio
