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UX at Episerver - Commerce

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Recent presentation I did for a product team, Commerce, at EPiServer in Stockholm. Team consisted of developers and product management.

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UX at Episerver - Commerce

  1. 1. UX at EPiServer Christopher McCann, UX Team lead Wednesday 16 July 14
  2. 2. What is UX ? What is your definition ? Wednesday 16 July 14
  3. 3. Wednesday 16 July 14
  4. 4. “User experience” encompasses all aspects of the end user's interaction with the company, its services, and its products. Jakob Nielsen and Don Norman Wednesday 16 July 14
  5. 5. Good Usability User Needs Business Needs Technology Useful Valuable Feasible Wednesday 16 July 14
  6. 6. UX Process ... sort of START HERE HypothesisDevelop Concepts Refine Designs Bring to LifeValidate Understand Users Wednesday 16 July 14
  7. 7. Research Wednesday 16 July 14
  8. 8. You are not the User Only through research can we uncover people’s pain, needs, and goals, in context. Wednesday 16 July 14
  9. 9. Why Customer Research ? “Insights about your customers or users were never discovered sitting at your f?*king couch”. - Will Evans Wednesday 16 July 14
  10. 10. Insight Graph Source: Norman, Landauer 2000 Will Evans Insights People 0 12$ Lots$ People& Insights& zero&users&give&zero&insights& Wednesday 16 July 14
  11. 11. Types of Customer Research Strategic Product Direction 'Validate your convictions' Product Development 'Expose user to hypothesis designs' Optimization 'Refine the design' • In-person interviews • Observational Walkthroughs • Diary Studies • Storyboard Feedback • Prototype Validation • Scenario Testing • Usability testing - pre release • Live testing - post release • A/B Testing Qualitative Quantiative Refinement Wednesday 16 July 14
  12. 12. Commerce User Research Parm Rebecca Emily Therese Wednesday 16 July 14
  13. 13. Ideation - Develop Concepts Wednesday 16 July 14
  14. 14. Ideation - Design Studio Design Studio provides a structure for pairing the iterative design processwith generation of numerous ideasand solutions for a given problem. Wednesday 16 July 14
  15. 15. DIVERGE CONVERGE Create Choices Make Choices Wednesday 16 July 14
  16. 16. Sketch. Pitch. Critique. Wednesday 16 July 14
  17. 17. Everything will be timed Wednesday 16 July 14
  18. 18. 5:3:2 Wednesday 16 July 14
  19. 19. Sketching Square, triangle, circle, line Just enough to communicate idea Does this solve the problem outlined ? More from presentation / critique then sketches themselves. Wednesday 16 July 14
  20. 20. 5minutes to sketch 6-8 concepts Wednesday 16 July 14
  21. 21. Critique 3minutes to Pitch How you addressed the goals Wednesday 16 July 14
  22. 22. 2minutes to critique 2-3 ways design solves problems 1-2 ways of improving design Wednesday 16 July 14
  23. 23. Warning Design Studio will NOT generate the final solution ! Wednesday 16 July 14
  24. 24. Commerce Design 15 Wednesday 16 July 14
  25. 25. Refine the Design Wednesday 16 July 14
  26. 26. The Real Design Process Magic Wednesday 16 July 14
  27. 27. Sketch → Low Fi →   Hi Fi Wednesday 16 July 14
  28. 28. Refine and add details Interface pattern library Synchronize products unify solutions between product Industry best practices / trends Magic Powers Wednesday 16 July 14
  29. 29. Validate Wednesday 16 July 14
  30. 30. •DS Gopher, Everett ? ‘The only way to know if you like something is to try it’ Validate what we have built Wednesday 16 July 14
  31. 31. Is all this making a difference ? MEASURE SOMETHING Wednesday 16 July 14
  32. 32. SUS - Standard Usability Scale Wednesday 16 July 14
  33. 33. EPiServer UX Principles Collaborative Design over designing on an island. Design + Product Management + Development = 1 team Generate many options over quickly coming to a solution Repeatable & Routine over consistently new processes and methods Focus on solving the right problem over designing the next “cool” feature. Early customer validation over releasing products with unknown end-user value. Quick design over heavy wireframes, or specs Measuring KPIs over undefined success metrics Wednesday 16 July 14
  34. 34. UX isn’t a skill set UX is a mindset Wednesday 16 July 14

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