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Product Discovery
Christopher McCann
September 10-11, 2015
Product Management ‘This is taking a long time’
Research spikes
Some stories taking very long to complete
Stories generati...
Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User...
Why is our business building this ?
Who is it for ?
How will we know if we succeed?
Frame the idea
Clear summary of business problem
Summary of any risks or assumptions
Identify metrics used to measure success
Frame the i...
Understand the Users
Identify their needs
How they work today
Simple user profiles or personas
Map the ‘Jobs to be Done’
Scenarios of how people do things today
Communication of any use...
User Story Mapping
Design Studio
Play ‘What about…?’
Envision a Solution
Completeness
Refine Design
Technical Consideration...
Sketches, wireframes and story boards
Prototypes
Technical sketches
Story Maps
Envision a Solution
Identify a small viable solution - not always ‘lovable’
Plan: estimate a realistic budget
Maximise value and minimise risk...
Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User...
Does this work …
Yes, sort of…
Discounts…a story
Frame the idea
Understand Users
Envision a solution
Minimise and Plan
User Research
Product Mgm
Ideas
De...
Frame the idea
Market Requirement Document
Expert Service Assignments
PM Feedback
MRD
The Users
‘Discounts scare me’
Emily
Envision Solution
25Design Studio
2Story Mapping
Design Iteration
‘The Wizard’
Present design - Lo Fi
Prototype
User Story Delivery
Improvements
More extensive Story Startup
Extensive Design review at start
Technical ‘What-if’ discuss...
Summary
Business Strategy
Users
Goals and Activities
Features
Use
to choose
use their
to design
Product Discovery   - 10 , 11 Sept
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Product Discovery - 10 , 11 Sept

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I talk I gave recently to the Stockholm Development department. I presented a model of 'Discovery/Delivery Loop' that incorporates UX Discovery into the software development process.

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Product Discovery - 10 , 11 Sept

  1. 1. Product Discovery Christopher McCann September 10-11, 2015
  2. 2. Product Management ‘This is taking a long time’ Research spikes Some stories taking very long to complete Stories generating other Stories Things I observed…
  3. 3. Discovery Delivery Loop 1. Frame the idea 2. Understand Users 3. Envision a solution 4. Minimise, Priorities and Plan User Research Product Mgm Ideas DeliveryDiscovery Competitors Product Opportunity Backlog User Stories User Story Better to iterate here ..then here
  4. 4. Why is our business building this ? Who is it for ? How will we know if we succeed? Frame the idea
  5. 5. Clear summary of business problem Summary of any risks or assumptions Identify metrics used to measure success Frame the idea
  6. 6. Understand the Users Identify their needs How they work today
  7. 7. Simple user profiles or personas Map the ‘Jobs to be Done’ Scenarios of how people do things today Communication of any user research Understanding the Users
  8. 8. User Story Mapping Design Studio Play ‘What about…?’ Envision a Solution Completeness Refine Design Technical Considerations …that solves the customers problems
  9. 9. Sketches, wireframes and story boards Prototypes Technical sketches Story Maps Envision a Solution
  10. 10. Identify a small viable solution - not always ‘lovable’ Plan: estimate a realistic budget Maximise value and minimise risk Focus on Outcomes Minimise, Prioritise and Plan
  11. 11. Discovery Delivery Loop 1. Frame the idea 2. Understand Users 3. Envision a solution 4. Minimise, Priorities and Plan User Research Product Mgm Ideas DeliveryDiscovery Competitors Product Opportunity Backlog User Stories User Story Better to iterate here ..then here
  12. 12. Does this work … Yes, sort of…
  13. 13. Discounts…a story Frame the idea Understand Users Envision a solution Minimise and Plan User Research Product Mgm Ideas DeliveryDiscovery Competitors User Stories User Story MRD Better to iterate here ..then here
  14. 14. Frame the idea Market Requirement Document Expert Service Assignments PM Feedback MRD
  15. 15. The Users ‘Discounts scare me’ Emily
  16. 16. Envision Solution 25Design Studio 2Story Mapping
  17. 17. Design Iteration ‘The Wizard’ Present design - Lo Fi Prototype
  18. 18. User Story Delivery Improvements More extensive Story Startup Extensive Design review at start Technical ‘What-if’ discussion - critical Frequent ‘Discovery’ sessions during delivery
  19. 19. Summary Business Strategy Users Goals and Activities Features Use to choose use their to design

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