Social media marketing on a zero budget
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Budget, What Budget? One Person Social Media Marketing with
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Social media marketing on a zero budget
- 1. Budget? What Budget? One Person Social Media Marketing with ZERO Budget Leslie McLellan @ lesliemclellan www.JustASmallTownGirl.u s #BWELA
- 2. Social Media is like Winning the Lottery When done correctly, not taking any shortcuts… It can be like to you!
- 4. Fall of 2008 • Economy was tanking • Chamber losing businesses • Lost EVERY sponsor for our events. • Advertising vs. Events… • Only option was Social Media
- 5. Spring of 2009 • First Tweets at Lake Arrowhead Film Festival • Event lived on 3 weeks after it was over
- 6. Summer 2009 Antique & Classic Wooden Boat Show Summer Concert Series Used Events to Spread the Word
- 7. May 2010 • We proved Social Media ROI! • Great publicity for Lake Arrowhead!!
- 8. County Grant statistics based on bed tax collected • 2008 $133,062.00 • 2009 $133,717.00 • 2010 $131,808.00
- 9. The Take-Away from this • talk… When used wisely, social media WILL make the difference for those with small budgets. • You might not change the world, but you WILL change and help your community and businesses. • For those with small budgets, social media is just like winning the lottery! If I can do this as Just a Small Town Girl… SO CAN YOU!!
- 10. Thank You So Much For Attending! Leslie’s Contact Info: (I’d love to connect with you!) • www.JustASmallTownGirl.us • www.LakeArrowhead.net • @lesliemclellan