Maximize Time Social Media Marketing
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Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips. Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
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Maximize Time Social Media Marketing
- 1. Effectively Maximizing Your Time www.socialmediamarketingtipscanada.com Social Media For Business:
- 2. Summary Review the main social media platforms Quick tips to set up/improve those profiles How to create amazing visuals (at a low cost and quickly!) Tools to use to help save you time on social media www.socialmediamarketingtipscanada.com
- 3. The big picture Number of social media users as of January 2016 Facebook 1.5 billion Instagram 400 million LinkedIn 400 million Twitter 320 million Snapchat 200 million Pinterest 100 million Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ www.socialmediamarketingtipscanada.com
- 4. WIIFM What’s in it for you? What do those stats really mean for your business? What would happen if you decided not to be online? www.socialmediamarketingtipscanada.com
- 5. Where do You start? Create a social media strategy Decide your goals for social media How your goals might be different on different platforms How will you measure success What is your ‘brand voice’ www.socialmediamarketingtipscanada.com
- 6. Facebook Need content that stands out, engages, educates or entertains One of the easiest platforms to set up and post to. Facebook groups allow you to interact with others. Easy and informative built-in analytics. Groups www.socialmediamarketingtipscanada.com
- 7. Facebook- key elements Completed profile add all contact info key products/ services/ information add posts, photos and videos www.socialmediamarketingtipscanada.com
- 8. Facebook- key elements Custom cover photo and profile photo Use your call to action button www.socialmediamarketingtipscanada.com
- 9. Facebook- key elements Use Insights to monitor and track success See audience insights When your audience is online What posts people like and content they enjoy www.socialmediamarketingtipscanada.com
- 10. Facebook Posts Mix up the content you post Videos, images, links Polls, questions, question of the day Behind the scenes, helpful tips Most popular posts of 2015? Videos, inspirational quotes… and Vin Diesel www.socialmediamarketingtipscanada.com
- 11. Facebook- tools to use Canva Facebook Scheduler Facebook Insights www.socialmediamarketingtipscanada.com
- 12. Twitter Great way to get information quickly. Post several times a day. Use shortened url's. www.socialmediamarketingtipscanada.com
- 13. Twitter- Key elements Custom header image and profile Pinned posts Lists Hashtags Add videos and images Use Twitter analytics www.socialmediamarketingtipscanada.com
- 14. Twitter- Visuals Incorporate visuals Capture attention Say more with less words www.socialmediamarketingtipscanada.com
- 16. Twitter- Tools www.hashtagify.me- check out trending hashtags, top influencers, top tweets Twitter Analytics Bitly.com www.socialmediamarketingtipscanada.com
- 17. Twitter- Tools Bitly.com Create custom, shortened links Track the links and how many times used Easier for people to remember and share Great for Instagram too www.socialmediamarketingtipscanada.com
- 18. Instagram Post from your mobile device.* Highly visual platform. Use emoji's to add interest in photo captions and bio. www.socialmediamarketingtipscanada.com
- 19. Instagram- Key elements Before following anyone add 9 photos. You have one URL to use. Hashtags. #usethem www.socialmediamarketingtipscanada.com
- 21. LinkedIn Online networking site for professionals. Option to use personal and company profiles. What to post? Company and industry news. Use Published Posts to further your reach. www.socialmediamarketingtipscanada.com
- 22. LinkedIn- Key Elements Custom header Complete profile Add images SlideShare presentations Use Published Posts Groups www.socialmediamarketingtipscanada.com
- 23. Pinterest Visual bookmarking site. Easy to search, view, and share ideas and products. Opportunities to increase website traffic. Share your information via infographics and custom visuals. www.socialmediamarketingtipscanada.com
- 24. Pinterest Get ideas. Searchable topics. Great for businesses who blog consistently. www.socialmediamarketingtipscanada.com
- 26. Google + Use for SEO purposes- drive website traffic Connects with YouTube Post a video to Google + when upload to YouTube www.socialmediamarketingtipscanada.com
- 28. Videos Videos are given higher importance on social sites. More views on social. Reach a larger audience. Use for education, behind the scenes, company highlights. www.socialmediamarketingtipscanada.com
- 30. Social Media Scheduler Create a ‘batch’ of posts Facebook scheduler Hootsuite Sendible Edgar Other options- Sprout Social, Sum All, Social Jukebox, Buffer www.socialmediamarketingtipscanada.com
- 31. Social Media Scheduler Hootsuite Easy to use Free for 3 social profiles Save time looking at social mentions (likes, comments, retweets, etc.) www.socialmediamarketingtipscanada.com
- 33. Custom content for each platform Change each platform post Remember the audience Try not to blast out the same message www.socialmediamarketingtipscanada.com
- 34. Images- Tools Canva Adobe Post Pexels.com Allthefreestock.com ColorPick Eyedropper- Chrome Extension www.socialmediamarketingtipscanada.com
- 36. Websites WordPress Easy to set up Easy plugins to add functionality Affordable, customizable themes www.socialmediamarketingtipscanada.com
- 37. Website Traffic Blog posts Sharing on social media Email newsletter Collaboration www.socialmediamarketingtipscanada.com
- 38. Blog Posts Mention Other local businesses Industry leaders Great products to use www.socialmediamarketingtipscanada.com
- 39. Website- Tools Google Analytics SumoMe WordPress Blog www.socialmediamarketingtipscanada.com
- 40. Summary Have a plan/ overall strategy Have a clear understanding of the platform you want to use your goal for each platform Use easy-to-use tools to save time Measure your results and alter your posts Have a great online presence! www.socialmediamarketingtipscanada.com
- 41. Let’s Connect Questions? Comments? Let’s connect! www.socialmediamarketingtipscanada.com Facebook, Twitter, YouTube, Instagram, LinkedIn The Social Launch Podcast www.socialmediamarketingtipscanada.com
Editor's Notes
- So, that’s great, you can see there are millions of social media users, but what does that actually mean for you? If there are millions and billions of users, but you are a local business and only want to reach a small amount of those people, why do these stats matter? Well lets think about what would happen if you decided not to be online, or not focus on creating a strong presence. Someone goes onto facebook or does a search for you and they find …. A competitor… yikes… Almost worse than not being found online is being found online with a bad presence. What do I mean Havent posted in months Spammy comments or customers questions unanswered Incomplete profiles Broken links
- Strategy- want a template email me and I will send it to you Goals- s it to educate customers? Is it to share expertise, feature employees and give sneak peaks into your company? Decide what you want out of social media How different goals? I use snapchat to practice I use facebook to share great content Twitter – ideas, sharing content Instagram- create brand, fun Success is different for everyone- for me its connecting with influencers and learning, and then also providing help to small businesses who need it.
- I say add 9 photos, but that is only so when someone goes to your profile they don’t see 1 lonely little photos and think, well why would I follow this person. Use your 1 url wisely- direct people to an email sign up, your blog or something specific and you should change this up as often as needed Use hashtags to follow other like-minded people, or to find your target audience, use the explore feature. You can visit competitors and see who is following them.
- To save time with hashtags, I typed out all the hashtags I wanted to use and saved them in an Evernote so I can refer back and just copy and paste them. You can use similar programs it doesn’t have to be Evernote Adobe post – my new fav mobile app for graphics creation- easy, fast, already have templates. Latergramme- since Instagram frowns upon scheduling posts and am not sure there is a software that does this, use Latergramme to schedule your posts, you will get notified, you pop in and post. But if you’re like me you can just post when you have something to post.
- Again I mention the custom header, but it is important and important to be consistent with the look Make sure to add all experience, bio, any info Adding images, infographics, videos is huge. Slideshare integrates with LinkedIn Published posts- more and more social networks want you to post directly on their platform vs just sending people to your blog. Using published posts features your knowledge. I connected with someone recently and that was 1 thing she commented on Groups- great way to gain industry info, interact with peers, share great info When sending requests- make sure to send a custom message.
- Board booster- schedule pins, helps see what pins are getting best engagement. Free trial and low monthly cost http://www.tailwindapp.com/ scheduler, advanced analytics Infographics- venngage
- Youtube- can create a photo slideshow Animoto- create videos from photos, video clips, add music. Pay to upgrade to remove watermark Filmora- I started using it and really like it, more functionality and editing options Pexels https://videos.pexels.com/ AlltheFreestock http://www.videezy.com/ Snapchat to practice
- So if you want to save time with your social media I would highly consider using a scheduler and there's a few different options there's HootSuite I've tried Sendible which is a bit more expensive and if you're looking for something that offers more flexibility Edgars a really good
- if you just want something really simple really easy to set up an easy to use I use HootSuite and I use it for my clients this just really simple really easy to use and what you can do since for free if you want to try the free option you can set up three profiles so what I would do is use the Facebook schedule and her schedule your Facebook post and then have another tab open with HootSuite and use that similar content to post on twitter LinkedIn and Google plus if those are the platforms you decide to use
- but you want your content to be slightly different on each platform so Facebook you don't want to really long post people are scrolling they don't go there to read a huge ball post but if you're finding when you're posting long post that people are engaging with it they really like it that might work good for your brand LinkedIn sorry no Twitter you want to make sure you use # ItsAVery # but you don't use too many or looks kind of weird and almost spammy so keep it to a minimum and then Twitter can only be 140 characters you need to keep that short and sweet where is Google plus you can write a little bit longer like Facebook and then linked in I would not really recommend using the #BecauseItsMoreOfAProfessionalNetworkingAndPeopleDontGenerallyUse
- Canva- create social media graphics, don’t need to remember dimensions. Templates, free images, paid images for $1 Adobe post- talked about already- create graphics on mobile Free image sites- pexels, allthefreestock, pixabay, librestock ColorPick eyedropper- add as an extension and when you are creating an image, use this to find logo colours, etc.
- Canva- create social media graphics, don’t need to remember dimensions. Templates, free images, paid images for $1 Adobe post- talked about already- create graphics on mobile Free image sites- pexels, allthefreestock, pixabay, librestock ColorPick eyedropper- add as an extension and when you are creating an image, use this to find logo colours, etc.