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Prepared for: St. Louis Business Journal Women’s Conference St. Louis, MO | January 28, 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 5 Social Media Tips for Your Personal Brand
Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation, Skepticism Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption
#1: Transparency, Authenticity, Intimacy…
Chronology and Terminology YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ?
Anonymity Anonymity // 1595–1605   < L  anōnymus  < Gk  annymos,  equiv. to  an-   AN-   1   +  -ōnym ( a ) (var. of  ónyma )  - ONYM  (earlier ( a ) n-  with vowel lengthening; cf.  ANOPHELES  ) +  -os  adj. suffix; see  - OUS   Think  chat rooms, hater comments and CEO of Whole Foods
Transparency Transparency // 1375–1425 late ME < ML  trānspārent-  (s. of  trānspārēns ) showing through (prp. of  trānspārēre ), equiv. to L  trāns-   TRANS-  +  pārent- (s. of  pārēns ), prp. of  pārēre  to appear; see  APPARENT   This has become  du jour , but is it always realistic? Should it be?
Authenticity Authenticity // 1300–1350 < LL  authenticus  < Gk  authentikós  original, primary, at first hand, equiv. to  authént ( ēs ) one who does things himself ( aut- AUT -  +  -hentēs  doer) +  -ikos   - IC ; r. ME  autentik  (< AF) < Ml autenticus ,[object Object],[object Object],[object Object],[object Object],[object Object]
Intimacy Intimacy // 1530–1540   < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1  In-to-me-see ;  evokes closeness, vulnerability, feeling, minutiae, being there
Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent  2010 and beyond:  Respect for privacy combined with honesty; response to feeling of “TMI”
#2: SEO / SMO
Your  Website Social  Media  Profiles How Search Engines Rank Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Consistent, Be Present and Optimize Recommended Profiles: http://www.linkedin.com http://slideshare.net http://www.facebook.com http://twitter.com/ http://www.mahalo.com/ http://friendfeed.com/ Summary & Specialties Groups 500+ Connections Recommendations Thought Leader Blog Posts (tag: “linkedin”) Consistent Photo Strong Intro: “I Am…” Vanity URL Industry-Relevant PPTs
#3: Monitor & Measure Your Brand
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Insights   What level of engagement (or negative actions) take place when you post? Twitter Counter Benchmark your own growth & compare against consistent universe of similar / competitive accounts; learn, adopt, recalibrate Hootsuite Nutshellmail GOOGLE ALERTS
#4: Connect with Other Women
Social Media Skews Female Content Credit:  InformationisBeautiful.net; Media Post; eMarketer
Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit:  Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT:  Women have more purchasing power than combining and doubling the GDPs of China and India.
National  Regional Left of Center Right of Center URL you’ll need: http://bit.ly/SV-Mom-Full-Roster   URLs you’ll need: http://www.blogher.com/ http://www.womengrowbusiness.com/   Top 100:  http://www.enkayblog.com/top100/   URLs you’ll need: http://womensrights.change.org/   http://momocrats.typepad.com/momocrats/   URLs you’ll need: http://smartgirlpolitics.ning.com/   http://www.lizmair.com/ http://sistertoldjah.com/
URLs you’ll need: http://www.wildfireplatform.com/ http://www.actblue.com/   http://kimbia.com/   What Obama Did What You Can Do
#5: Establish Your Own Byline
Content Credit:  William Beutler Regional Be relevant in your region  by writing a diary or guest post for a localized outlet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Stay in Touch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Few Ways to Get in Touch with Leslie

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How Social Media Can Enhance Your Personal Brand

  • 1. Prepared for: St. Louis Business Journal Women’s Conference St. Louis, MO | January 28, 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 5 Social Media Tips for Your Personal Brand
  • 2. Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation, Skepticism Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption
  • 4. Chronology and Terminology YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ?
  • 5. Anonymity Anonymity // 1595–1605   < L  anōnymus  < Gk  annymos,  equiv. to  an-   AN-   1   +  -ōnym ( a ) (var. of  ónyma )  - ONYM  (earlier ( a ) n-  with vowel lengthening; cf.  ANOPHELES  ) +  -os  adj. suffix; see  - OUS   Think chat rooms, hater comments and CEO of Whole Foods
  • 6. Transparency Transparency // 1375–1425 late ME < ML  trānspārent-  (s. of  trānspārēns ) showing through (prp. of  trānspārēre ), equiv. to L  trāns-   TRANS-  +  pārent- (s. of  pārēns ), prp. of  pārēre  to appear; see  APPARENT   This has become du jour , but is it always realistic? Should it be?
  • 7.
  • 8. Intimacy Intimacy // 1530–1540   < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1  In-to-me-see ; evokes closeness, vulnerability, feeling, minutiae, being there
  • 9. Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent  2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”
  • 10. #2: SEO / SMO
  • 11.
  • 12.
  • 13. #3: Monitor & Measure Your Brand
  • 14.
  • 15. #4: Connect with Other Women
  • 16. Social Media Skews Female Content Credit: InformationisBeautiful.net; Media Post; eMarketer
  • 17. Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit: Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
  • 18. National Regional Left of Center Right of Center URL you’ll need: http://bit.ly/SV-Mom-Full-Roster URLs you’ll need: http://www.blogher.com/ http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/ URLs you’ll need: http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/ URLs you’ll need: http://smartgirlpolitics.ning.com/ http://www.lizmair.com/ http://sistertoldjah.com/
  • 19. URLs you’ll need: http://www.wildfireplatform.com/ http://www.actblue.com/ http://kimbia.com/ What Obama Did What You Can Do
  • 20. #5: Establish Your Own Byline
  • 21. Content Credit: William Beutler Regional Be relevant in your region by writing a diary or guest post for a localized outlet
  • 22.
  • 24.