This document provides information about advertising opportunities in Garden Design magazine and on its website GardenDesign.com. It includes details about the magazine's audience demographics, 2010 editorial calendar highlighting themed issues and special sections, display ad specifications and rates, and options for online promotions. Advertisers can reach Garden Design's affluent, educated audience interested in home and garden design. Custom packages can be created to promote brands in print and digital formats.

1. EVENT OPPORTUNITIES
2010 market media kit

2. GARDEN DESIGN is the future of the home: a new
era in which the boundary between indoors and outdoors is erased,
and nature is an integral part of sophisticated design. Every issue is a
meeting place for a new generation of professionals and enthusiasts
from all over the world who have an intimate connection to the natural
environment and a distinctive sense of style. GARDEN DESIGN
looks at the home not as a mere showcase for material things, but as an
ever-changing expression of the people who live in it.
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S N A PS H OT
RATEBASE...................................................................... 250,000
FREQUENCY.. ................................................................. 7X/YEAR
ESTABLISHED.. ..................................................................... 1994
SUBSCRIBERS....................................................................... 94%
AUDIENCE
GARDEN DESIGN GARDENDESIGN.COM
MALE/FEMALE.. ................................ 36%/64%. 39%/61%
MEDIAN.AGE.. ........................................ 51. 48
MEDIAN.HHI. .................................... $143,455.
. $139,106
HOME.OWNERS..................................... 98%. 98%
MEDIAN.NET.WORTH. ........................ $732,815.
. $629,168
Source: MMR 2009, HOH $100,000+

3. READER PROFILE
GARDEN DESIGN delivers a highly affluent,
influential and sophisticated audience in-book and online.
GARDEN DESIGN GARDENDESIGN.COM
MALE/FEMALE.................................................. 36%./.64%. 39%./.61%
AGE
18-49...................................................................46%. 44%
25-54...................................................................64%. 60%
MEDIAN.AGE........................................................... 51. 48
EDUCATION
COLLEGE.GRADUATE+.............................................49%. 51%
POSTGRADUATE.DEGREE.........................................16%. 18%
STATUS
HOME.OWNERS......................................................98%. 98%
MARRIED...............................................................92%. 93%
ANY.KIDS..............................................................39%. 32%
EMPLOYMENT
PROFESSIONAL/MANAGERIAL..................................41%. 44%
ANY.CHIEF.OFFICERS.. .............................................21%. 24%
PERSONAL INCOME
$100,000+............................................................23%. 24%
MEDIAN. ............................................................ $64,817.
. $76,137
HOUSEHOLD INCOME
$150,000+............................................................44%. 41%
$200,000+............................................................21%. 19%
MEDIAN. ........................................................... $143,455.
. $139,106
TOTAL ASSET VALUE (INC. PRIN RES)
$1,000,000+.........................................................36%. 30%
MEDIAN. ........................................................... $732,815.
. $629,168
HOME VALUE
$500,000+............................................................31%. 22%
MEDIAN. ........................................................... $395,395.
. $383,766
Source: MMR 2009, HOH $100,000+

4. 2010 MARKET EDITORIAL CALENDAR
In addition to our regular Market section,
the Garden Design Market also offers
themed advertising sections, featuring
the best products and services for design
enthusiasts, garden lovers, and those inspired
by the outdoors.
JANUARY/FEBRUARY JULY/AUGUST
INTERNATIONAL GARDENS OUTDOOR DINING & ENTERTAINING
The world’s most lush hotel gardens * Tuscan style at its most New work by designers we’ve discovered * An unforgettable garden
glamorous * A serene sculpture garden in Brazil party at Hortulus Farm in historic Pennsylvania * A behind-the-scenes
AD.CLOSE......................................... 11/20/2009 look at Summer Stunner, a hideaway garden in upstate New York
MATERIALS.DUE. ............................... 11/30/2009
. AD.CLOSE......................................... 04/21/2010
ON.SALE.. ......................................... 01/19/2010 MATERIALS.DUE. ............................... 04/23/2010
.
ON.SALE.. ......................................... 06/15/2010
MARCH
HOLLYWOOD GLAMOUR SEPTEMBER/OCTOBER
A gorgeous Pamela Burton design for Ted Danson and Mary AWARD WINNERS
Steenbergen’s garden * John Goldstein, designer to the stars— Our highly anticipated American Society of Landscape Architects
his gardens for Kyle McLaughlin and Bryan Cranston (ASLA) joint issue features the best in residential design PLUS:
AD.CLOSE......................................... 01/04/2010 Secret courtyards of Alys Beach * Autumn in Pennsylvania
MATERIALS.DUE. ............................... 01/06/2010
. MARKET SPECIAL SECTIONS
ON.SALE.. ......................................... 02/23/2010 DESIGN SHOWCASE: The best and newest products for
landscape and exterior design
APRIL GIFT GUIDE: Inspired gifts for holiday giving and entertaining
TOP DESIGNERS
AD.CLOSE......................................... 07/09/2010
Oehme, van Sweden, Mark Rios, Vladamir Sitta, and Kathryn
Gustafson * New work by heavyweight designers in an expanded, MATERIALS.DUE. ............................... 07/13/2010
.
save-it-forever issue ON.SALE.. ......................................... 08/31/2010
AD.CLOSE......................................... 02/05/2010
MATERIALS.DUE. ............................... 02/09/2010
.
NOVEMBER/DECEMBER
GARDEN HOLIDAY
ON.SALE.. ......................................... 03/30/2010
Garden Design celebrates this holiday season with holiday floral
design, the second in its series PLUS: Small-space town gardens *
MAY/JUNE
A snowbird’s paradise at the Tropical Palm Beach Garden off the
CLASSIC BEAUTY
coast of Florida
A classic New York estate garden by James Doyle * A stylishly
southern Charleston garden * Lincoln Park outdoor living— MARKET SPECIAL SECTIONS
a design by Doug Hoerr DESIGN SHOWCASE: The best and newest products for
AD.CLOSE......................................... 03/05/2010
landscape and exterior design
GIFT GUIDE: Inspired gifts for holiday giving and entertaining
MATERIALS.DUE. ............................... 03/09/2010
.
ON.SALE.. ......................................... 04/27/2010 AD.CLOSE......................................... 09/02/2010
MATERIALS.DUE. ............................... 09/07/2010
.
Garden Design reserves the right to make any changes and additions. The editorial calendar is ON.SALE.. ......................................... 10/26/2010
updated as needed.

5. MARKET ADVERTISING OPPORTUNITIES
Market Advertising Partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and
view their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly
formatted ¼- and ⅛-page layouts.
MARKET 2010 RATES
greenmarket
FOUR-COLOR 1X 3X 4X 7X
¼.PAGE. ......................... . . . .style. . .$3,720.NET.
. High . . . . . . $3,650.NET. $3,575.NET. $3,425.NET
Low maintenance.
⅛.PAGE.......................... . . . .in . . . . . . .$2,440.NET.
Crafted . advanced cellular vinyl, $2,375.NET. $2,340.NET. $2,245.NET
an attractive wood alternative our
pergolas are offered in many styles
and sizes. Call for a free Selections
catalog. Or, see more than 300 outdoor
MARKET 2010 SCHEDULE
products on the web.
800-343-6948
walpolewoodworkers.com/pergola
ISSUE SPACE CLOSING MATERIALS CLOSING ON-SALE
JANUARY/FEBRUARY......... . . . . . . . . . . . . . . . . . . . . . . . . . . 11/20/09. 12/3/09. 1/19/10
MARCH.. ......................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4/10. 1/8/10. 2/23/10
APRIL............................. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2/5/10. 2/12/10. 3/30/10
Moss Acres
MAY/JUNE. ..................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 3/5/10.
.
The tranquil beauty of Moss…now a 3/12/10. 4/27/10
reality in your garden. We ship four
Garden Fountains and Accents.
JULY/AUGUST.................. . . . . . . . . . . . . . . . . . . . . . . . . . . 4/21/10. Core Designs by4/27/10.
varieties of live moss. Moss has fast
Appleseed. 6/15/10
become an increasingly–desirable
SEPTEMBER/OCTOBER. ..... . . . . . . . . . . . . . . . . . . . . . . . . . . . 7/9/10.
.
and low–maintenance alternative to
grass lawns and conventional shade
7/16/10. 8/31/10
Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural
wall panels, artisan lighting with Green Technology for your Garden paradise.
gardening. With Moss Acres, growing
NOVEMBER/DECEMBER. .... . . . . . . . . . . . . . . . . . . . . . . . . . . . 9/2/10.
. 9/10/10. 10/26/10
Please be sure to check out our new Bel Air series of classic and modern
moss has never been easier! pottery cast using the most detailed, green molding processes available.
866-GET-MOSS Made in the USA.
www.mossacres.com 310-419-7660
www.coredesignsbyappleseed.com
MARKET SPECS
A Career in
High style.
Landscape Design
Low maintenance.
• Love gardens Crafted in the outdoors?
and enjoy advanced cellular vinyl,
• Want to be more creative at work?
an attractive wood alternative our
• Garden Design School can open the
pergolas are offered in many styles
door to a rewardingsizes. career. a free Selections
and new Call for
• Achieve your catalog. Or, see more than 300 outdoor
goals in our nine-month, 1/8 HORIZONTAL AD EXAMPLE
intensive, part-time program taught by
products on the web.
Award Winning 800-343-6948designers.
British garden Image.Size:.1.½”.W.x.1.⅞”.H.
• Open House May 5th in
walpolewoodworkers.com/pergola
Massachusetts. Register now!
Headline:.2-5.words.
513-867-0437
www.gardendesignschool.com Product.Description:.25-50.words,.
plus.phone.number.and.url
Moss Acres
See Aguafina’s New
Online Catalog! beauty of Moss…now a
The tranquil
• Japanese Lanterns in your garden. We ship four
reality
Garden Fountains and Accents.
Allison Armour • Fountains varieties of live moss. Moss has fast
become an increasingly–desirable Core Designs by Appleseed.
Water features, garden sculptures, and fountains designed by award winning
designer Allison Armour. All pieces are individually made to order using
1/4 VERTICAL AD EXAMPLE
• Artifacts
• Sculptures and low–maintenance alternative to Creating garden art, sculpture, fountains, Bas reliefs, architectural &
contemporary materials such as stainless steel and acrylic. Allison’s fountains • Soaking Stonesgrass lawns and conventional shade wall panels, artisan lighting with Green Technology for your Garden p
have been installed around the world in private homes, restaurants, hotels, and Image.Size:.3.¼”.W.x.2.¾”H.
gardening. With Moss Acres, growing
• Reclaimed Pavers Please be sure to check out our new Bel Air series of classic and mo
corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000. moss has never been easier!
• Stone Furniture pottery cast using the most detailed, green molding processes avai
805-450-6422
Headline:.2-7.words.
Sizes from small to enormous!
866-GET-MOSS Made in the USA.
Custom commissions accepted.
www.mossacres.com
www.allisonarmour.us 310-419-7660
allison@allisonarmour.us Product.Description:.45-75.words,.
888-738-0599 www.coredesignsbyappleseed.com
www.aguafina.com
plus.phone.number.and.url
t o a d v e r t i s e c a l l 4 0 7. 5 7 1 . 4 5 4 1
A Career in
PLEASE SEND MATERIALS TO: Landscape Design
• Love gardens and enjoy the
Courtney.Janka,.Production.Manager...|...407.571.4798....|....courtney.janka@bonniercorp.com.
GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM
• Want to be more creative
• Garden Design School can
door to a rewarding new car
• Achieve your goals in our
intensive, part-time program
Award Winning British garde
• Open House May 5th in
Massachusetts. Register no
CONTACT: LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|....laurie.sanders@bonniercorp.com 513-867-0437
www.gardendesignschool.

6. ONLINE OPPORTUNITIES
HOMEPAGE
PROMOTION
Get premium
homepage exposure
for your contest with
a similar look and
feel to editorial. H O M E PA G E
There are also many custom advertising opportunities
MEDIUM available. Please contact us for more information.
RECTANGLE
300 x 250
C H A N N E L L A N D I N G PA G E S
LEADERBOARD
728 x 90 GardenDesign.com channels include:
PLANTS
MEDIUM PRODUCTS
RECTANGLE
300 x 250 ARTICLES
PHOTOS
+ CONTESTS, LIVING GREEN, AND BLOGS
SPONSORED
728 x 90 eNEWSLETTER
CUSTOM EMAIL
ADVERTISING OPPORTUNITIES
SPONSORED
300 x 250 Garden Design can also create a dedicated custom
email with 100% SOV, targeting our marketing
database of 43,000+ opt-in subscribers. Please
SPONSORED contact us for more info.
SPOTLIGHT
This listing can be
used to promote
products, services,
and promotional
offers.

7. ONLINE OPPORTUNITIES
ONLINE SPECS
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WEBSITE DIGITAL REQUIREMENTS
AD DIMENSIONS FILE SIZE FILE TYPE
LEADERBOARD ...............................................................................728 x 90 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
MEDIUM RECTANGLE ................................................................ 300 x 250 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
ENEWSLETTER BANNER ............................................................ 160 x 600 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
SPOTLIGHT LISTING.....................................................................100 x 100 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
NOTE: Electronic materials required. Interactive Advertising Bureau standards and guidelines apply.
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TERMS & CONDITIONS
1. In consideration of publication, Advertiser and its Agency agree to 7. Publisher is not liable for delays in delivery and/or non-delivery
indemnify and hold Publisher harmless against any expense or loss in the event of an Act of God, action by any governmental or
by reason of any claims arising out of publication. quasigovernment entity, fire, flood, insurrection, riot, explosion,
embargo, strikes whether legal or illegal, labor or material shortage,
2. All contents of advertisements are subject to Publisher’s approval. transportation interruption of any kind, work slow-down, or any
Publisher reserves the right to reject or cancel any advertisement, condition beyond the control of Publisher affecting production or
insertion order, space reservation or position commitment at any delivery in any manner.
time. Publisher shall not be liable for any costs or damages if for any
reason Publisher fails to publish an ad or for errors in key number or 8. Publisher has the right to hold Advertiser and its Agency jointly
advertisers index. and severally liable for monies due and payable to Publisher for
advertising ordered and published. Should collection efforts become
3. Conditions, other than rates, are subject to change by Publisher necessary, Advertiser and its Agency agree to pay all attorney
without notice. Rates are subject to change upon notice from the fees incurred in connection with collection of advertising that was
Publisher. Cancellation of any space reservation by the Advertiser or published.
its Agency for any reason other that a change in rates will result in 9. All advertisements are accepted and published by the Publisher
an adjustment of the rate (shortage) based on past and subsequent on the representation that the Advertiser and/or Advertising Agency
insertions to reflect actual space used at the earned frequency or are properly authorized to publish the entire contents and subject
volume rate. matter thereof. When advertisements containing the names, pictures
and/or testimonials of living persons are submitted for publication,
4. Cancellation or changes in orders may not be made by the the order or request for the publication thereof shall be deemed to be
Advertiser or its Agency after closing date. Advertisements not a representation by the Advertiser and/or Advertising Agency that
received by closing date will not be entitled to approval or revision by they have obtained written consent of the use in the advertisement
Advertiser or its Agency. of the name, picture and or testimonials of anly living person which
is contained therein. It is understood that the Advertiser and/or
5. Positioning of Advertisements is at the discretion of the Publisher
Advertising Agency will indemnify and save the Publisher harmless
except where request for a specific position is acknowledged, in
from and against any loss, expense or other liability resulting from
writing, by the Publisher.
any claims or suits for libel, violation, or rights or privacy, plagiarism,
copyright infringement and any other claims or suits that may arise
6. No conditions other than those set forth on this rate card shall be
out of the publication of such advertisement.
binding on the Publisher unless specifically agreed to in writing by
the Publisher. 10. All ads run on a prepay basis until credit is approved.
CONTACT: LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|....laurie.sanders@bonniercorp.com