16. Google Maps & Earth
•
Make better decisions
•
Optimize people and assets
•
Drive customer engagement
•
Build amazing apps
Google confidential | Do not distribute
17. 1B Active monthly users
200M Monthly active mobile users
10M Navigation users
Google Maps
World’s
most familiar digital atlas
Google confidential | Do not distribute
19. We offer unmatched scale
20B
72+
Servers
pages per day
Hours of videouploaded
perminute
100B
search queries
a month
425M
Gmail users
Google confidential | Do not distribute
20. Google Maps & Earth Enterprise products
Google Maps User Interface
Google Maps APIs
Google Maps Coordinate
Google Cloud
Platform
Google Maps
Engine
Google Infrastructure &
Google Enterprise
Product Architecture
Purpose-Built Geo
Cloud Platform
Google Maps Creator
Coming Soon
Google Earth Pro
YOUR CUSTOM APP
Google / 3rd Party Data & Imagery
Google confidential | Do not distribute
21. Share
&
Manage
le
op
Pe
e ts
iz s e
im As
pt
M
a
D ke
ec B
is et
io te
ns r
O
Enterprise Platform
Capabilities
Create
Your Data
Google's Data
3rd Party Data
Store
Geo Enterprise
Core Benefits
ur
yo
i th
w rs
ge se
ga U
En
Collaborate
Scale
A
Ap ma
ps zin
g
Familiar Google Maps
Experience
Bu
i ld
Map-enabled
Enterprise
Solutions
22. Google Maps & Earth Enterprise:Simple, Powerful, Useful
Google confidential | Do not distribute
23. THANK YOU
For more Info please contact :
info@leptonsoftware.com
www.leptonsoftware.com
Editor's Notes
Hello, welcome, etc.
Very recently, Google Maps launched its 'Hello World' Campaign. Targeted specifically at consumers, the campaign tells the story of the rich experiences of Google Maps today
With almost XM pageviews, 'Hello World' was a huge success, as it celebrates how maps have changed and inspired our lives. This is our consumer story, but we also think our customers can tell a similar narrative. Everyday, our customers are building applications that can help them engage with their consumers, as well as provide solutions to otherwise impossible business problems.
A key theme for today's presentation is 'what can maps do for my business?' Google continues to invest broadly in its mapping capabilities, as well as new solutions for enterprise.
The goal of today is to bring-to-life the power of location and what maps can enable for your business.
It’s gotten a lot easier for people to find the information they need. Anyone can do an internet search, map a course from one point to another, or read a review of a new business.
The rise of the internet has made knowledge more accessible than ever and cloud technology has enabled us to store once-unthinkable amounts of data. It’s all there for the taking.
At least, that’s the idea.
But it doesn’t always work that way, especially for businesses.
A lot of the information we’d like to have is still controlled by– and restricted to – “experts” in the field.
Even when we can access it, there’s no easy way to organize, manage, or view it. Most of it’s unstructured - and even when it isn’t, so much information remains siloed within different units or departments. In fact, a recent study found that less than a quarter of your available information is even available for analysis (source: Wall Street Journal, citing Aberdeen study)
Even when you do find and analyze the right data, many organizations can’t deploy it in a usable way. If employees don’t have the tools needed to access the information, what kind of value does it really offer?
This isn’t an abstract problem - it’s a real issue facing more and more businesses. Just think about most of the data and systems you have at work. How many times a day have you heard yourself saying “Who would design it like this? Why can’t it be easier to find what I need?”
At Google, we think it should be easier. Businesses shouldn’t have to make large IT investments to solve every business problem. And they shouldn’t have to spend a fortune on hyper-specialized data or systems just to visualize information.
So we’ve looked for a better system to help you access and use the exact amount of information you need in the way you need it. And we think we’ve come up with a solution that will make this easier for every organization, big or small - using a tool that you and your employees are probably already familiar with.
Google Maps & Earth Enterprise provide organizations with a wildly simple and incredibly useful way to manage, share, and visualize business data.
Now I know what you’re probably thinking: “It’s a map. What does a map have to do with data or productivity?”
Let me show you what I mean.
When a hurricane like Sandy makes landfall, crisis response organizations have to quickly gather, organize and distribute tremendous amounts of information, including things like which neighborhoods will be affected, how bad it will be, and where people can find emergency shelter. Doing this well can be crucial to help save lives.
But to make it happen, these organizations need a way to get that information out to huge amounts of people in a way that’s easy-to use. So how can they do it?
They used a map. [Demo Google Map created to display the most up-to-date imagery of NY during Hurricane Sandy]
So Maps can work for crisis response. But maybe you’re wondering what they can do for your business.
Across an incredible amount of industries, we’ve seen Google Maps & Earth help organizations of all kinds
Make better decisions
Optimize people and assets
Drive customer engagement
Empower crisis management and response
So what is it about Google Maps & Earth Enterprise that enables these results?
Google Maps is the world’s most accurate, popular, and easy-to-use digital atlas.
It’s based on a design that’s open and dynamic, easy to search and share - whether you’re at your computer, on your mobile or in your car.
Most of your users probably already know how - which makes it easy to deploy throughout the organization.
Our maps contain an unparalleled amount of information, including over 20 million square miles of imagery from the new GeoEye-1 satellite.
And we’re adding more information every minute, gathered by leveraging partnerships, proprietary collection, and crowdsourcing.
And that’s just our data - our unrivaled infrastructure also provides all the capacity you need to store and manage your own business data.
Google’s servers refresh 20 billion pages a day, process over 100 billion search queries a month, provide email for 425 million Gmail users, and process 72 hours of video uploaded per minute to YouTube.
No other service can offer a global cloud platform of this scale.
We put all these strengths into our publicly available Google Maps products. And now, we’ve developed a broad - continuously evolving - product offering for Enterprise to enable simplified map-based solutions for every organization.
About our Products:
Today, our products consist of Google Maps Engine - a purpose-built geo platform - and a range of packaged map applications. Google's packaged solutions include: Google Maps Coordinate and Google Earth Pro. We also offer stand-alone Maps APIs that can be embedded directly into a web or mobile application.
From platform to "out-of-the box" applications, our entire product suite is encompassed by the consistent, familiar Google Maps User Interface. This enables the same end-user experience across both our enterprise products and consumer map offering.
Google's Geo Enterprise products are built on two foundations: Google's Cloud Infrastructure and world-class map data and imagery. By incorporating Google’s unrivaled infrastructure, a simplified product architecture and access to unparalleled data, our solutions allow an organization to visualize, manage and share critical information at scale.
We put all these strengths into our publicly available Google Maps products. And now, we’ve added some features that will add to these assets and provide simplified map-based offerings for every organization.
What can these solutions do?
Central to all our offerings is data - Google’s data, your data, and third party data.
Google’s unrivaled infrastructure enables core data capabilities, including improving your ability to create, share, manage, store, scale, and collaborate with data.
That data can be consumed using our purpose-built geo apps, which helps you optimize people and assets, build amazing apps, engage with your consumers, and make better decisions.
And of course, we’re doing all of this within the context of the simple, consistent user interface of Google Maps.
As you can see, a map can really be a lot more than a map: it can be a useful tool for your organization to manage, share, and visualize your data. And using Google Maps & Earth, it can be just what you need to make your people - and your business - more productive.
So how can you get started?