Crowd Funding under SEIS and EIS explained, platform used, process, people, benefits for entrepreneurs, benefits for investors, costs, Reward and Equity based crowd funding platforms.

1. Crowd-Funding Explained
+
Seed Enterprise Investment Scheme &
Enterprise Investment Scheme

2. Who is it for
• Small and Medium Investors
• Entrepreneurs
• Business Angels
• Managers and professionals looking to invest
while saving some tax money

3. Benefits to
Entrepreneurs
!
• Faster Access to Seed Capital
• Business Exposure to potential Clients
• Renewable source of finance for further
rounds

4. Benefits to Investors
under SEIS and EIS fiscal schemes
• Access to High Potential Start-up
• Minimum Capital requirement as low as £10
• UK tax benefit from 30% to up and above
50% within the same fiscal year

5. Our typical path to launch
a crowd funding project
• Story Creation & Brand Revision
• Company Incorporation (if needed)
• Financial Projections and Financing Scheme
• Investment Teaser under SEIS and/or EIS
• Funding Campaign Content Writing
• Video Creation

6. Launch
• Crowd Funding Platform Publishing
• Crowd Funding Promotion Campaign
• Monitoring
• Report

7. Crowd Funding Platforms Used
Reward Based Vs Equity Based
• KickStarter
• CrowdCube
• CircleUP
• Indiegogo
• EarlyShares
• Seedrs

8. Recent Crowd Funding
Project
U.S. Launch
of Sôvée
Sunscreen
Capital
Target
$37’000

9. Key People
Allard Marx
has spent the last 25 years on various aspects of reputation
management for such companies as Coca Cola, hp, TIME, Cathay Pacific, Team Lotus F1, Star TV,
SONY, Finmeccanica, Disney, KLM and INSEAD Business School.
!
Founder of numerous start-ups including a sports car brand featured on the BBC’s Top Gear
Allard recently also founded world's first fully eco-compatible skin care company,.
!
As the founder of INCIDE he brings this wealth of experience to bear in helping entrepreneurs
improve their chances in a competitive world.
Allard speaks: English, French, Italian, Dutch
Leopoldo Rodriquez
has a degree in International Relations
and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries
and public sector in 10 different countries,
Leopoldo founded 3 companies so far including the 2nd Crowd Funding platform worldwide during
the 2008 financial crisis which was featured by MSNBC Fast money in the U.S., he then sold his
shares.
With in-depth knowledge of digital technologies applied on the internet he brings his technical
expertise and project management skills to the team.
!
As a partner of INCIDE he brings this wealth of experience to in help companies succeed and set
the right path to grow fast and sustainably.
Leopoldo speaks: English, Italian, Spanish,

10. The Case
Synthace raised over £ 2 million under SEIS and EIS
Sean Ward
Before founding Synthace, Sean was a Research Associate in
Bioinformatics at University College London, where he conducted research into protein folding,
protein structure prediction, and gene coding.
!
Prior to his work in bioinformatics, Sean was the Co-Founder and CTO of Relatable, a leading US
based acoustic fingerprinting company, who’s customers included major peer to peer companies such
as Napster, as well as consumer electronics manufacturers, royalty collection agencies, and major
labels. Sean has a BSc in Computer Science from UCL.
Sean speaks : English and any programming language you can possibly think of !

11. Services
Just need some
advice
I will do the rest
on my own
£150*
1.5 Hour
Consultation
*Travel Expenses
NOT Included
Strategy,
Storyboard
Reward/Share
model
Half the Work
Done
Strategy,
Storyboard
Reward/Share
model.
Implementation:
Video
Strategy,
Storyboard
Reward/Share
model.
Implementation:
Video,
Campaign
Management
Full Package
£1640
£ 4780
£ 8799

12. Contacts
e-mail: leo@incide.com - ph: +44 (0) 7445 30 86 22