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Test Design

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A shorter version on how to design an MVP, Experiment or Test, which I did at Ajujaht (Estonian Entrepreneurship competition).

Most of this is derived from Bob Jansen of Firmhouse, whom we do a lot of workshops with.

A shorter version on how to design an MVP, Experiment or Test, which I did at Ajujaht (Estonian Entrepreneurship competition).

Most of this is derived from Bob Jansen of Firmhouse, whom we do a lot of workshops with.

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Test Design

  1. 1. Test Design
  2. 2. Learn Confirm
  3. 3. Minimum Viable Product
  4. 4. Minimum Viable Product Test
  5. 5. Minimum effort towards validated learning
  6. 6. Search Learn Confirm CEO hired Customer Discovery Customer Validation Execute AARRR Customer Creation Company Building Pivot Entrepreneurs start to think about leaving
  7. 7. Search Learn Confirm Customer Discovery Customer Validation Pivot Confirm Confirmation can be achieved through several kinds of tests, depending on what you want to confirm.
  8. 8. Test options Are merely limited by your imagination
  9. 9. Video + Landingpage 75.000 signups
  10. 10. Wizard of Oz Proved people would buy shoes online
  11. 11. Concierge Created early customers
  12. 12. A test drives validated learning
  13. 13. But what do we need to learn? You need to find your riskiest assumption, and a way to (in)validate it.
  14. 14. The riskiest assumption is the one that, if proven false, will kill your business
  15. 15. How to design a test
  16. 16. How to design a test - Set your learning goal
  17. 17. How to design a test - Set your learning goal - Form a falsifiable hypothesis to test
  18. 18. How to design a test - Set your learning goal - Form a falsifiable hypothesis to test - Make it measurable
  19. 19. How to design a test - Set your learning goal - Form a falsifiable hypothesis to test - Make it measurable - Set a fail condition
  20. 20. How to design a test - Set your learning goal - Form a falsifiable hypothesis to test - Make it measurable - Set a fail condition - Set a time-box
  21. 21. Build Ideas Measure Learn Lean Startup Process Build Measure Learn Loop Data Product
  22. 22. If you cannot fail, you cannot learn About half your tests should fail
  23. 23. Accept failure as validated learning Swallow your pride, become successful
  24. 24. StartupFoundation.co Join the network of founders that share their progress and help each other forward

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