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Communicating Corporate Afterlife: Post-mortem Statements of Failed Startups

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Paper co-authored with Nils Koester and Erik Schäfer presented at the Academy of Management Annual Meeting, 
Session "Strategizing in Start­ups and Incumbent Firms", 
August 9, 2016, Anaheim, USA.

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Communicating Corporate Afterlife: Post-mortem Statements of Failed Startups

  1. 1. Communicating Corporate Afterlife Leonhard Dobusch
 University of Innsbruck Academy of Management Annual Meeting, 
 Session "Strategizing in Startups and Incumbent Firms"
 August 9, 2016, Anaheim, USA Post-Mortem Statements of Failed Startups 1 ! ! ! ! Semesterarbeit! ! ! ! Nils Koester
 Freie Universität Berlin Erik Schäfer
 Freie Universität Berlin
  2. 2. <1>
 
 Entrepreneurial Failure 2
  3. 3. 3
  4. 4. 4 Source: http://kingscross.impacthub.net/wp-content/uploads/sites/2/2015/03/fuckupnights-1140x407.png
  5. 5. 5Source: http://www.fuckupnight.spurprojects.org/images/fuckup04.png
  6. 6. How do founders openly communicate 
 the failure of their business venture? 6
  7. 7. <2>
 
 Strategic Failure Communication 7
  8. 8. 8
  9. 9. 9 as of 2015: 114 entries - unaccessible, journalist articles" 65 final sample
  10. 10. 10
  11. 11. 11 of 65 post-mortem statemtents: 42% on personal blogs" 32% on Medium 15% in online magazines" 8% on company's website
  12. 12. <3>
 
 Communicative Afterlife of an Organization? 12
  13. 13. IdentityActorhood Decisions Communicative Constitution of Organization
  14. 14. IdentityActorhood Decisions Communicative Constitution of Organization
  15. 15. 15
  16. 16. 16 post-hoc rationalizations of why the venture failed“ (Zacharakis et al. 1999, p. 2)
  17. 17. <4>
 
 Sub-Genres of Post-mortem Statements 17
  18. 18. 18 Lessons Learned 
 (46%)
  19. 19. 19 Seven lessons I learned from the failure of my first startup“ Dinnr
  20. 20. 20 Mistakes Made 
 (15%)
  21. 21. 21 99 Problems But A Bit Ain’t One: Why My Startup Failed“ Emjoyment
  22. 22. 22 Chronology of Failure (26%)
  23. 23. 23 Dear Internet, our journey began a long time ago in a galaxy far, far away... but for all intents and purposes let’s just say it began in May 2013 “ Poliana
  24. 24. 24 Good bye and Thanks! 
 (12%)
  25. 25. 25 Even though Thrive.ly is shutting our doors, we’d like to think we have made a small dent in the world with your help. “ Thrively
  26. 26. <5>
 
 Discussion and Conclusions 26
  27. 27. 27 Future-oriented, written for professional community of entrepreneurs and investors
  28. 28. 28 Communicatively constitute organizational afterlife, retroactively alter identity
  29. 29. Thank you. E-Mail: leonhard.Dobusch@uibk.ac.at Twitter: @leonidobusch Web: dobusch.net ! Research blog: 
 www.governancexborders.com

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