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Digital Book 2016

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Digital Book 2016

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Digital Book 2016

  1. 1. 2016 DIGITAL BOOKLeo Lee : leolee@kland.com.tw 春水堂科技娛樂股份有限公司 Spring House Entertainment Tech. Inc.
  2. 2. Tuesday-Wednesday, May 10-11, 2016 McCormick Place, Chicago
  3. 3. EBOOKS TREND E-TAILERs AUDIOBOOKS W3C+IDPF EBOOKS IN LIBRARIES
  4. 4. MUSIC VIDEO BOOK the conversion from paper to screen cannot be done automatically. PDF/ePUB? Reflowable/FIxed Layout? The War for Eyeballs from different Industries Mobile Reading = Vision Problems WILL REPLACE
 PAPER BOOKS?EBOOKS NOT !
  5. 5. 0% 8% 15% 23% 30% 2008 2009 2010 2011 2012 2013 2014 2015 2016(F) 2017(F) 0% 8% 15% 23% 30% 2008 2009 2010 2011 2012 2013 2014 2015 2016(F) 2017(F) 2008-2016 電⼦子書從取代到結束 紙本書/電子書將在 2016 出現黃金交叉點 五年內紙本書市場 將會死亡 電子書未來將會有一 定程度的市場占有率, 但並不會取代紙本書 電子書的早期發展階 段結束,探索下一個 成長動能 print books would be dead within five years. Nicholas Carr Author They have become an essential part of the book market. But they haven’t taken over. the End of the Beginning of eBooks. Michael Tamblyn CEO of Kobo
  6. 6. 春水堂科技娛樂股份有限公司 Spring House Entertainment Inc. 9% 20% 27% 28% 27% 24% iPad mini kindle paperwhite Fifty Shades of Grey The Hunger Games 2015 : the year of Adult Coloring Books 12 million copies of coloring books sold in the US in 2015 compared to 1 million in 2014. U.S. eBook Sales in 2015 2012:10 million
  7. 7. The largest online retailers don’t report ebook sales. 
 A large share of all daily ebook purchases are now ebooks published by non-traditional sources. 
 They don’t report ebook sales, either.
 Most don’t even use ISBN numbers.
 Their share of consumer ebook dollars is rapidly growing. Industry numbers from Nielsen, the AAP, and PubTrack don’t include these sales... which they cannot track. by AuthorEarnings
  8. 8. by AuthorEarnings
  9. 9. by AuthorEarnings
  10. 10. by AuthorEarnings
  11. 11. by AuthorEarnings Indie Big Five Single- Author
  12. 12. Prices Paid For eBooks increased to nearly $10 during 2015 as the Big 5 publishers regained more control over their market pricing. Devices Used
  13. 13. 1 = hard 2 t0 100 = easy the End of the Beginning of eBooks “If the ebook market was a novel, we have just reached the part where we remember all of the characters’ names and the plot is starting to heat up.” Michael Tamblyn, CEO of Kobo “what someone reads next” VS “how someone wants to read”. “our real fight right now is not to find the next book. Now books compete against everything else.”
  14. 14. EMPLOYEE SILVER FOX over 50% of Kobo’s readers over 55-year-old and 30% retired. there are times when people have more time in their life to read.
 “That kind of understanding of what that customer looks like changes everything for us.” today’s book marketing is focused on millennials aged 18-34.
  15. 15. Should Publishers Sell 
 Direct-to-Consumer? “It’s very, very hard to create a destination site because we don’t represent the entirety of the market,” says Chantal Restivo-Alessi, 
 chief digital officer at HarperCollins How do you add value without directly competing with your retail partners?
  16. 16. Training EventsBooks
  17. 17. On-Line Courses Events Community Books
  18. 18. Niche Publications Community Platform Ancillary Products
  19. 19. 3 steps to create a Personalized book Choose Story Templates Put me in the Story The #1 Personalized Books Site in America Developed
 In-House Control of the Experience
  20. 20. German ebook distribution platform Bookwire’s international expansion is rolling across Spain, Brazil, Mexico, Costa Rica, Ecuador, Peru and Colombia. The key driver of ebook sales growth is still fiction. Subscription sales seem to be running behind library sales. 90% of Bookwire’s unit sales are made with books priced under €9.99. The audiobook market in Germany is traditionally strong. Bookwire sees 20-percent growth or more in that country’s ebook segment.
  21. 21. Subscription model has been proven to consistently increase CLV. All-you-can-eat price= 2 average ebooks. Telcos are the perfect match.
 (mobile oriented, subscription-native, payment acquisition) Bestsellers & new release are key. Customer
 Lifetime Value The added value : audiobooks & ebooks sync in the cloud Realtime consumption analytics for publishers.4€ /Monthly
 150 Pages 9€ /Monthly
 500 Pages 12€ /Monthly
 750 Pages 19€ /Monthly
 Unlimited Pages
  22. 22. The Fastest-Growing Format in Publishing: Audiobooks Audiobooks are the fastest-growing format in the book business today. 
 Sales in the U.S. and Canada jumped 21% in 2015 from the previous year. By JENNIFER MALONEY
 July 21, 2016 Smartphones have propelled the rise of audiobooks. In 2016, 63% of all cars sold will have a built-in a smartphone connection via Bluetooth, wi-fi or USB. Audible increasingly is hiring well-known actors to narrate classics. (narrators)
 Other publishers also have paired actors with high-profile books. Users of Audible buy 40% more books in all formats after they become members.
 audiobook listeners said they still read e-books and print books. People listen to audiobooks while traveling, exercising, gardening and relaxing at home.
  23. 23. 7 Reasons Why You Should Listen to Audiobooks / BY THANH PHAM Why Audiobooks? 
 1. Preference 2. Better Retention 3. Faster Learning 4. Save Time 5. Uplifting 6. Effective 7. Convenient
  24. 24. Booktrack turns reading into an immersive movie-like experience. 
 Booktrack’s patented technology lets anyone add a synchronized movie-style soundtrack to an e-book or other digital text content, with the audio paced to each individual’s reading speed.
  25. 25. LIBRARIES
 IN A DIGITAL AGE 2004: 38,500 bookstores Numbers of bookstores in the U.S. 2016: 25,000 bookstores 119,487 libraries
  26. 26. Business Models for eBOOKs P C P C P C L P C A Pay Per Item
 (eTailers) Subscription 
 (unlimited access) Freemium
 (eLibrary) Freemium
 (AD supported) BORROW OWN RENT RENT 2015.09
  27. 27. Pay Per Item (eTailers) Libraries Subscription Freemium Others eBOOKs Channel Management release day MG
  28. 28. World Wide Web Consortium International Digital Publishing Forum COMBINING W3C AND IDPF RESOURCES WILL ACHIEVE PUBLISHING ON THE WEB VISION the merger will complete by January 2017 What the Web can learn from books?
 Web can perhaps learn how to encapsulate, in the way a book does, a discrete thing, a bounded set of ideas. What books can learn from the Web? Books can learn from the web that huge value— to be liquid, moveable and multidimensional, to be reproducible, sharable, findable, and linkable. 
 What books can learn from the Web / What the Web can learn from books Hugh McGuire LinearHyperlink EPUB 3 VS PWP/EPUB 4.X? (Portable Web Publications) • maintenance of EPUB 3.1 will continue at W3C • future development (of PWP and others) will be part of one or more W3C Working Groups
  29. 29. The Future of Books is Not eBooks. Every publisher that survives will become a software company. 
 (Branding/Community/Service) Everyone will Publish in HTML. Structured Content will WIN. Content will be Dynamic. THE
 FUTURE OF THE BOOK By Matt Macinnis, Founder and CEO, Inkling
  30. 30. TAKEAWAYS 個人 出版更更彈性, 更更即時, 更更精簡, 更更便便宜.
 在網際網路路與實體出版中找到利利基點.  有聲 書 避開現有競爭激烈的眼球戰爭.
 結合聲⾳音的易易⽤用性與多⼯工環境的特性.  電子 書現有的電⼦子書模式不會取代紙本書,
 思考下⼀一階段的書, 新的⽤用⼾戶新的商業模式? 結合政府資源共同推廣數位閱讀. (第三⽅方買單模式)  圖書 館 30% CH 1
  31. 31. THANX FOR UR TIME!

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