Principles of Infographic Design

1. Principles of
Infographic Design
Tips on how we graphic like a designer
Leo

2. Infogr.am: All The Bells And Whistles
“ 短評：範本少，畫特殊圖好用 ”

3. InfoActive: Interactive, Live And Mobile-Friendly
“ 短評：到現在還沒通過註冊 =口= ”

4. Piktochart: Drag-And-Drop Templates Galore
“ 短評：Icon多，可存圖 ”

5. Easelly
“ 短評：不太靈活”

9. 以拉、PSggplot2
圖片來源：http://www.excelcharts.com/blog/infographics-data-visualization/

10. Distribution

11. NBA
Stars
Heatmap

12. Time Series

13. Edward Tufte
Born 1942
Statistician
Graphic Designer
Author

14. Graphical displays should
• Show the data
• Make the viewer think about the substance
(not the methods/design/technology)
• Avoid distorting the data
• Present many numbers in a small space
• Make large datasets coherent
• Encourage the eye to compare different pieces of data
• Reveal data structure at different levels
• Serve a clear purpose description, exploration, tabulation,
and decoration

15. Traffic deaths

16. Traffic deaths

17. Data-Ink Maximization
(請待下回分解)

18. Data-Ink Ratio
Data-Ink ratio = data-ink
total ink used to print graphic
= proportion of graphic’s ink devoted to the
non-redundant display of data-information
= 1 – proportion of graphic that can be erased
without loss of data information

19. Chart Junk
3D = no extra
information
Latest results from
only 6 months

20. Chart Junk
http//junkcharts.typepad.com/junk_charts/

21. Chart Junk

23. Substance?......... NO!
ONLY 5 NUMBERS!!
Colours…………… YES
3D effects……….. YES
Disguised redundancy...YES
Mirror imaging
Curved lines
Tufte (1983, p.118) says, "This may well be the
worst graphic ever to find its way into print."

30. 多變項交叉

31. 多變項交叉

40. Principles
• Apprehension
• Clarity
• Consistency
• Efficiency
• Necessity
• Truthfulness

42. 專業商務圖表的特點
專業的外觀
簡潔的類型：「減法法則」
明確的觀點：往往會在標題中直接陳述觀點
完美的細節

45. Excel Demo

46. Infographic 元素
文字 顏色
無彩色好用引導閱讀
素材 圖表
美觀、圖示、註解 最大資訊墨水比

47. 顏色
近無彩色版面色系
桃紅、深藍

48. 文字
提示閱讀者重點

51. 素材
豬??
圖表
大數字字型抓出重點
(不一定得用圖表示)
簡單圖型

54. Colors make differences
Excel預設色彩 
同一份圖表內一致風格
簡單：色系小於3種 (無彩色不屬於任何色系)
深淺、飽和度差異
0
1
2
3
4
5
6
類別 1 類別 2 類別 3 類別 4
蘋果 橘子 香蕉 太陽花
0
1
2
3
4
5
6
類別 1 類別 2 類別 3 類別 4
蘋果 橘子 香蕉 太陽花

55. 素材

56. 素材

57. Excel Demo