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My Magazine Proposal 
By Lenrick Greaves
BEAT Magazine 
 For my publication I had to decide on the name in which I would 
call my magazine. 
 I had to bare in mind that I wanted my magazine to be youthful 
and current, therefore I decided to name my publication ‘BEAT 
Magazine’. 
 The word ‘BEAT’ was ideal for this publication as this word is 
associated with rhythm and timing which directly links to my chosen 
musical genre.
Musical Genre 
 For my magazine, the musical genre I have chosen is RnB/hip hop. 
This was an ideal choice for me as these are my favourite musical 
genres, therefore I believe I would have the necessary knowledge 
to create a successful magazine with these genres as it’s foundation 
 I also know that these genres are very popular within my generation, 
which would make my magazine likeable, popular and relatable, 
which will make them more likely to purchase the magazine
Content 
 For my magazine, it would mainly feature well established RnB/Hip 
hop artists, as this will promote my actual magazine as the 
customers will know who the artists will be. However it will also 
contain up-and-coming artist 
 The regulars that this magazine will contain will be concert reviews, 
free mixtape from up-and-coming artists, the top ten RnB charts, 
there would be regular competition for people to wins concert 
tickets and top Dj’s music selection and reviews 
 What makes my magazine different is that it gives unknown artists an 
opportunity to get some exposure into the music industry and the 
members of the public
Design features 
 For the font of the magazine, I would generally use bold fonts as I would 
ideally want my magazine to quite striking and quite ‘in your face’ to 
attract the target audience; this will especially be on my front cover. 
This mainly will be shown in the mastheads, cover lines and the contents 
page 
 These will be the colour which will contribute to the overall house of the 
magazine: 
 These colours are quite basic but together the colours would make my 
magazine very professional and chic as there is not a lot going on with 
the colour scheme
Publisher 
 For my magazine, I would ideally want it to be published by time Inc. 
publications 
 I believe this would be an ideal publisher as they specialise in 
technology which will be beneficial for my magazine as they can 
promote my magazine through different social networking sites. 
 Although time Inc. publishes for NME magazine, I still believe there is 
a gap in the market for my magazine as they don’t not publish a 
magazine of my musical genre.
Target Audience 
 For my target audience I have chosen at age range of 16-35 year old 
men and women. I think this is a perfect range due to research I have 
done before hand on other existing RnB and hip-hop magazines 
 I also believe that people of this age category mainly listen to these 
genres compare to any other, in which will make my magazine popular 
 The social class that this magazine will be aimed at are people who are 
in working to middle classes are they are normally associated with 
today’s pop culture and would more likely buy my magazine then 
someone of a higher class 
 The price of the magazine would ideally be £3.00 to compensate to the 
quality of the actual magazine and it is also affordable for the target 
audience
Flat Plan
main image 
Teaser 
Teaser 
Cover Line 
Teaser 
Free 
track 
barcode
DPS 
 About a artist that just made in into the music industry 
 Who help them get into the industry? 
 About their new album 
 How did they rise to the top in spite of their haters 
 Who are your inspirations? 
 What next for you as a artist? 
 Artist who you’ll love to work with? 
 Any advise for up and coming artists

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Magazine proposal

  • 1. My Magazine Proposal By Lenrick Greaves
  • 2. BEAT Magazine  For my publication I had to decide on the name in which I would call my magazine.  I had to bare in mind that I wanted my magazine to be youthful and current, therefore I decided to name my publication ‘BEAT Magazine’.  The word ‘BEAT’ was ideal for this publication as this word is associated with rhythm and timing which directly links to my chosen musical genre.
  • 3. Musical Genre  For my magazine, the musical genre I have chosen is RnB/hip hop. This was an ideal choice for me as these are my favourite musical genres, therefore I believe I would have the necessary knowledge to create a successful magazine with these genres as it’s foundation  I also know that these genres are very popular within my generation, which would make my magazine likeable, popular and relatable, which will make them more likely to purchase the magazine
  • 4. Content  For my magazine, it would mainly feature well established RnB/Hip hop artists, as this will promote my actual magazine as the customers will know who the artists will be. However it will also contain up-and-coming artist  The regulars that this magazine will contain will be concert reviews, free mixtape from up-and-coming artists, the top ten RnB charts, there would be regular competition for people to wins concert tickets and top Dj’s music selection and reviews  What makes my magazine different is that it gives unknown artists an opportunity to get some exposure into the music industry and the members of the public
  • 5. Design features  For the font of the magazine, I would generally use bold fonts as I would ideally want my magazine to quite striking and quite ‘in your face’ to attract the target audience; this will especially be on my front cover. This mainly will be shown in the mastheads, cover lines and the contents page  These will be the colour which will contribute to the overall house of the magazine:  These colours are quite basic but together the colours would make my magazine very professional and chic as there is not a lot going on with the colour scheme
  • 6. Publisher  For my magazine, I would ideally want it to be published by time Inc. publications  I believe this would be an ideal publisher as they specialise in technology which will be beneficial for my magazine as they can promote my magazine through different social networking sites.  Although time Inc. publishes for NME magazine, I still believe there is a gap in the market for my magazine as they don’t not publish a magazine of my musical genre.
  • 7. Target Audience  For my target audience I have chosen at age range of 16-35 year old men and women. I think this is a perfect range due to research I have done before hand on other existing RnB and hip-hop magazines  I also believe that people of this age category mainly listen to these genres compare to any other, in which will make my magazine popular  The social class that this magazine will be aimed at are people who are in working to middle classes are they are normally associated with today’s pop culture and would more likely buy my magazine then someone of a higher class  The price of the magazine would ideally be £3.00 to compensate to the quality of the actual magazine and it is also affordable for the target audience
  • 9. main image Teaser Teaser Cover Line Teaser Free track barcode
  • 10. DPS  About a artist that just made in into the music industry  Who help them get into the industry?  About their new album  How did they rise to the top in spite of their haters  Who are your inspirations?  What next for you as a artist?  Artist who you’ll love to work with?  Any advise for up and coming artists