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Google Shopping: How can GTIN codes be integrated successfully?

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In this presentation, discover how to integrate GTIN codes successfully in order to optimise your Google Shopping campaigns. Lengow sets out all the GTIN characteristics for you, and tells you how GTIN codes can benefit your Google Shopping campaigns.

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Google Shopping: How can GTIN codes be integrated successfully?

  1. 1. Google Shopping How can GTIN codes be integrated successfully?
  2. 2. www.lengow.comwww.lengow.com Google Shopping represents: Google Shopping And for you: • Your online shop on Google • A higher average conversion rate than other price comparison websites • Google sales can represent up to 7% of your total online sales.
  3. 3. www.lengow.comwww.lengow.com The Global Trade Item Number (GTIN) or international article code is: • A unique attribute used to indicate international article codes. • Found at the back of physical products in the form of a barcode. • Normally transmitted by the manufacturer. This exclusive code lets you identify an item on the international market. What is a GTIN code?
  4. 4. www.lengow.com From 16 May, the GTIN attribute has been a compulsory feature for your Google Shopping feeds, for all branded products and products sold first-hand which have a GTIN code. If you do not comply with this regulation, you risk your articles being excluded. The GTIN code You still have to fill in the [brand] attribute, and it is also recommended to add the [mpn] attribute.
  5. 5. www.lengow.com Filling in the GTIN attribute field increases your Shopping ads’ clicks and impressions by 40 % and improves your conversion rate by 20% on average.* The Benefits * According to Google For more information, visit our blog post Google Shopping’s New GTIN Requirements
  6. 6. www.lengow.com This new obligation affects feeds targeting the following countries: Which products are affected? o Japan o The Netherlands o Spain o Switzerland o The UK o USA o Australia o Brazil o Czech Republic o France o Germany o Italy This update is also recommended for feeds targeting: Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden and Turkey.
  7. 7. www.lengow.comwww.lengow.com Easy to identify products Better classification for products Improve the diffusion of your Shopping adverts in your search results Boost your sales What are the benefits for your Google Shopping campaigns?
  8. 8. www.lengow.comwww.lengow.com Our resources To find out more about Google Shopping, download our Google Shopping whitepaper
  9. 9. www.lengow.com Our resources To help you in your business activity, discover our range of guides.