By reading this guide, you will discover a presentation of Menlook, their objectives and their issues. You will also see how Lengow has provided an efficient solution to the marketplace’s difficulties and what were the benefits on Menlook’s activities and performances through key figures.

1. EASILY SELL EVERYWHERE
USER GUIDES
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Menlook Success Story

2. Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate
their business processes and grow internationally. Intuitive and innovative, the Lengow platform is the key that opens
the door to strong profitability and visibility for products sold by online retailers around the world on all distribution
channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. With more than 1,800
partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to the 3,500
merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. EASILY SELL EVERYWHERE
COMPANY OVERVIEW
The European leader in men’s fashion, Menlook
was created in 2010 and launched its marketplace
at the beginning of the year. By developing this
marketplace, the brand has widened its offering
by creating a multi-brand, clothing website with an
exclusively male target audience. With over more
than 60,000 SKUs, Menlook delivers to over 120
countries. Its activity is purely online.
www.menlook.com
GOALS AND DRAWBACKS
Before Lengow, Menlook had 3 feeds: 1 for Google
Shopping and 2 for comparison shopping engines.
The client used to have to adapt each feed to fit each
channel’s requirements, which meant unnecessary
extra work. Creating and adapting feeds for each
partner was very time-consuming for their
teams.
Menlook’s other major problem was that the product
catalogues they were sending to each channel were
not optimised. It was difficult to manage stock
counts for each partner, and to exclude certain
brands or products which were not performing
so well on a certain channel. As a result, Menlook
would publish all of its product catalogue on all its
distributors, which therefore meant their conversion
rate was low, and their profitability was rather weak.
In order to simplify, centralise and optimise
their product catalogues, Menlook reached out
to Lengow.
the time it takes to
create a new feed
optimised feeds
in 1 year
+35 1 H
IMPROVING PERFORMANCE AND DEVELOPING ACTIVITY ABROAD
countries
in 1 year
+7

4. Lengow is the ecommerce automation solution that helps brands and
distributors improve their performance, automate their business processes
and grow internationally. Intuitive and innovative, the Lengow platform is the
key that opens the door to strong profitability and visibility for products sold
by online retailers around the world on all distribution channels: marketplaces,
comparison shopping engines, affiliate platforms and display/retargeting. With
more than 1,800 partners that have been collaborating with Lengow since
2009, the Saas solution offers a powerful ecosystem to the 3,500 merchants
that use it in 45 countries accross the globe.
Contact us
for a demo of our solution :
contact@lengow.com
“ For us, Lengow is the best tool to help
generate our feeds and grow rapidly
in new countries. Lengow provides
flexibility and reactivity in the way
we manage our product feeds. In the
clothing industry, managing brands
and products is very important.
What’s more, dozens of new brands
launch on our site each month via our
marketplace, so we have to be very
attentive when it comes to emphasising
these new brands, and the profitability
of campaigns. ”
ADRIEN WIESENBACH
Acquisition Manager
SOLUTIONS
PROVIDED BY
LENGOW
Menlook started working
with Lengow in 2010. Today,
5 people use the solution
for comparison shopping
engines, affiliation,
retargeting (Criteo),
Google and Facebook
in 10 countries, both in
Europe and elsewhere (USA,
Australia, Singapore, Canada
and Japan).
Lengow also helped
Menlook identify new,
relevant partners on
different markets. With
1800 channels available
within the Lengow solution,
Menlook was able to choose
from a large amount of
potential partners. Once these new partners were
chosen, Lengow helped Menlook create new feeds
quickly for each different distributor.
Furthermore, the solution helped Menlook optimise
its product catalogue, thanks in particular to
automatic rules. Nowadays, Menlook can perfect titles
and product descriptions on all their feeds in one go.
What’s more, Menlook have set up rules about
stock on related products and itemisations. They
have also put exclusionary rules in place for the least
performing brands and for products that they do not
want to display on certain markets, and have created
price management rules to guarantee a minimum
profit margin.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads Social
Media
Comparison
shopping engines
Affiliation
platforms
BENEFITS FOR
MENLOOK’S
ACTIVITY
Google Shopping and
comparison shopping
engines are the two areas
where Lengow has had the
biggest impact.
Firstly, the notion of
optimised stock along
with the idea of excluding
underperforming products
and brands are both very
important when it comes
to comparison shopping
engines. As for Google
Shopping, Menlook used to
struggle with its technical
prerequisites; they are very
sensitive, and often change.
Lengow has helped them
with these changing
requirements, and thus has saved Menlook a lot
of time.
Lengow helped Menlook manage their time
better and develop their business abroad, by
creating new feeds in just a few clicks.
The solution is able to follow the latest changes
in different distributors’ requirements, and
adapt feeds accordingly, to make it easier for
retailers to integrate on different channels.
Segmentation tools and optimisation
rules have helped Menlook grow their
performance on all marketing channels.
Thanks in particular to their technical and
commercial teams, Lengow knew exactly how
to deal with Menlook’s specific features and
needs.
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