Your customer reaches your online store's checkout page. Suddenly she isn’t so certain about buying your product. Maybe it’s because there’s an extra shipping charge, or your checkout is hosted on a different URL, or she just doesn’t trust you with her credit card information.
She closes your tab.
This is happening to you right now. In fact, for every 3 people who reach your checkout page, 2 abandon it without purchasing.
45% of online shoppers abandon shopping carts multiple times within a specified three week period – the average value of goods in these abandoned carts was $109.
The good news is that there are plenty of things you can do to your checkout to increase conversion, and this presentation shows you some that will surely boost your conversion rate, and eCommerce sales.