SlideShare a Scribd company logo

Marketing Plan Final

•Download as PPT, PDF•
•
L
leilajannati

good structure for marketing plan

Economy & FinanceBusiness
1 of 46
Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters: M. Azadi M. Tabatabaei Chapter 8
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning ,[object Object],[object Object],[object Object]
Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
Marketing Planning Process ,[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Market Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential of Marketing Planning ,[object Object]
Our Challenge ,[object Object],Cost Optimization Revenue Profit Return on investment
Application of Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Elements of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Danger for Organizations ,[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Statement ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactically Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
Strategic Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
Rules of Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of Marketing Plan 1. Mission 2. Corporate objectives 3. Marketing audit 4.SWOT analysis 5. Assumptions 6. Marketing objective and strategies 7. Estimate expected result 8. Identity alternative plans and mixes 9. Budget 10. First year detailed implementation program Phase one -Goal Setting Phase Two –Situation Review Phase Three-Strategy Formulation Phase Four-Resources allocation and monitoring Measurement and review
Critical Factors ,[object Object],[object Object],[object Object],[object Object]
Marketing Audit I ,[object Object]
Marketing Audit II ,[object Object],[object Object],[object Object],[object Object]
Marketing Audit III ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit IV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit V ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Audit VI ,[object Object],[object Object],[object Object],[object Object]
Kind of variables for Controlling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Auditing Process ,[object Object],[object Object]
Marketing Audit Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Opportunities Threats Strengths ST SO Weakness WT WO Internal External
Corporate Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Targeted Growth in Sales and earnings Step 5: Corporate Plans Step 4: Plans Step 3: Objective and Strategy Setting Step 2: Management Audit Step 1: Corporate Financial Objective
Elements of Corporate Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: ,[object Object],[object Object],[object Object]
Marketing Objectives and Strategies 4. Diversification ,[object Object],[object Object],New Markets ,[object Object],[object Object],Existing Markets Existing Products ,[object Object],[object Object],New Products Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid
The Marketing Mix Marketing Mix Customer Solution Customer Cost Communication Convenience Product Price Promotion Place
Use of Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Budget ,[object Object]
Mission Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Mission Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Corporate Mission ,[object Object]
Examples of Corporate Mission ,[object Object],[object Object]
Last Word ,[object Object],[object Object],[object Object]
A Goal is a dream with a deadline Zig Zaglar

Recommended

Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentationsunthari
 
Marketing plan
Marketing planMarketing plan
Marketing planMarketing Utopia
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and PlansKhawaja Naveed
 
Marketing plan
Marketing planMarketing plan
Marketing planMushood Badulla
 
Marketing - Product Management
Marketing - Product ManagementMarketing - Product Management
Marketing - Product ManagementSurya Prajapat
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanYodhia Antariksa
 
Competitor analysis-2-vg
Competitor analysis-2-vgCompetitor analysis-2-vg
Competitor analysis-2-vgmadamex12
 
Marketing plan
Marketing planMarketing plan
Marketing planLaith Eid, MBA, I-MEC
 

Recommended

Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentationsunthari
 
Marketing plan
Marketing planMarketing plan
Marketing planMarketing Utopia
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and PlansKhawaja Naveed
 
Marketing plan
Marketing planMarketing plan
Marketing planMushood Badulla
 
Marketing - Product Management
Marketing - Product ManagementMarketing - Product Management
Marketing - Product ManagementSurya Prajapat
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanYodhia Antariksa
 
Competitor analysis-2-vg
Competitor analysis-2-vgCompetitor analysis-2-vg
Competitor analysis-2-vgmadamex12
 
Marketing plan
Marketing planMarketing plan
Marketing planLaith Eid, MBA, I-MEC
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy FrameworkDemand Metric
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing PlanningNigelSJones
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Marketing
MarketingMarketing
Marketingavijumptospace
 
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler Marketing Management By Philip Kotler
Marketing Management By Philip Kotler Logesh Kumar
 
Marketing Communications Framework
Marketing Communications FrameworkMarketing Communications Framework
Marketing Communications FrameworkDemand Metric
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market StrategiesShahab Farjampour
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMal Mai
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan PlaybookDemand Metric
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyJayita Sengupta
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanJasmine Huang
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyPrashant Mehta
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - IntroductionNANDA KISHORE SETHURAMAN
 
Marketing Strategy Playbook
Marketing Strategy PlaybookMarketing Strategy Playbook
Marketing Strategy PlaybookDemand Metric
 
Philip Kotler Marketing
Philip Kotler MarketingPhilip Kotler Marketing
Philip Kotler MarketingZulfikar A. Bharmal
 
Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Lori Fisher
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan PresentationMuhammad Arslan Dilawar
 
Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductAygun Suleymanova
 

More Related Content

What's hot

Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy FrameworkDemand Metric
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing PlanningNigelSJones
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler Marketing Management By Philip Kotler
Marketing Management By Philip Kotler Logesh Kumar
 
Marketing Communications Framework
Marketing Communications FrameworkMarketing Communications Framework
Marketing Communications FrameworkDemand Metric
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMal Mai
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan PlaybookDemand Metric
 
Marketing Strategy Playbook
Marketing Strategy PlaybookMarketing Strategy Playbook
Marketing Strategy PlaybookDemand Metric
 
Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Lori Fisher
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 

What's hot (20)

Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Marketing
MarketingMarketing
Marketing
 
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
 
Marketing Communications Framework
Marketing Communications FrameworkMarketing Communications Framework
Marketing Communications Framework
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel Strategy
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan Playbook
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
Marketing Strategy Playbook
Marketing Strategy PlaybookMarketing Strategy Playbook
Marketing Strategy Playbook
 
Philip Kotler Marketing
Philip Kotler MarketingPhilip Kotler Marketing
Philip Kotler Marketing
 
Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Marketing planning
Marketing planningMarketing planning
Marketing planning
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
 

Viewers also liked

Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductAygun Suleymanova
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/PlanJay DeLane
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation TemplateDemand Metric
 
Marketing plan for Starbucks
Marketing plan for StarbucksMarketing plan for Starbucks
Marketing plan for Starbucksmanikgun
 
Pepsi perfect marketing plan
Pepsi perfect marketing planPepsi perfect marketing plan
Pepsi perfect marketing planAhsan Ali
 
Business power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slidesBusiness power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slidesSlideTeam.net
 
Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)EIC_Kazakhstan
 
The business plan
The business plan The business plan
The business plan Jan Bendtsen
 
An outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA appAn outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA appNITIN N
 
Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)Disha Gupta
 
Start your business in the philippines
Start your business in the philippinesStart your business in the philippines
Start your business in the philippinesolgamoll
 
Philippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippinesPhilippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippinesolgamoll
 
Setting Up a Business in the Philippines
Setting Up a Business in the PhilippinesSetting Up a Business in the Philippines
Setting Up a Business in the PhilippinesEastvantage
 
swot analysis
swot analysisswot analysis
swot analysisnisanky1
 

Viewers also liked (20)

Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
 
Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New Product
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation Template
 
Marketing plan for Starbucks
Marketing plan for StarbucksMarketing plan for Starbucks
Marketing plan for Starbucks
 
Pepsi perfect marketing plan
Pepsi perfect marketing planPepsi perfect marketing plan
Pepsi perfect marketing plan
 
6 step marketing plan business diagram
6 step marketing plan business diagram6 step marketing plan business diagram
6 step marketing plan business diagram
 
Business power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slidesBusiness power point templates steps strategic planning process sales ppt slides
Business power point templates steps strategic planning process sales ppt slides
 
Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)Business Plan presentation structure (guidelines)
Business Plan presentation structure (guidelines)
 
Marketing plan structure
Marketing plan structureMarketing plan structure
Marketing plan structure
 
The business plan
The business plan The business plan
The business plan
 
An outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA appAn outline of my marketing plan : alfred , the PA app
An outline of my marketing plan : alfred , the PA app
 
Mba i mm-1 u-3.1 stp
Mba i mm-1 u-3.1 stpMba i mm-1 u-3.1 stp
Mba i mm-1 u-3.1 stp
 
Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)Marketing plan for fastrack new product line (clothing)
Marketing plan for fastrack new product line (clothing)
 
Starting a business in the Philippines
Starting a business in the PhilippinesStarting a business in the Philippines
Starting a business in the Philippines
 
Start your business in the philippines
Start your business in the philippinesStart your business in the philippines
Start your business in the philippines
 
Philippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippinesPhilippines company formation, doing business in the philippines
Philippines company formation, doing business in the philippines
 
Setting Up a Business in the Philippines
Setting Up a Business in the PhilippinesSetting Up a Business in the Philippines
Setting Up a Business in the Philippines
 
Primer on Doing Bussiness in the Philippines
Primer on Doing Bussiness in the PhilippinesPrimer on Doing Bussiness in the Philippines
Primer on Doing Bussiness in the Philippines
 
swot analysis
swot analysisswot analysis
swot analysis
 

Similar to Marketing Plan Final

Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlSumit Pradhan
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11parknicole1406
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planningmichbuble
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planningmichbuble
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force managementLo-Ann Placido
 
Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Babasab Patil
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2darcy.butler
 
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptxAyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptxMuhammadMurtazaAliza
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planningaditya_vyas
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Randy Hawthorne
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxcdorothy
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Processdr_ahmadov
 

Similar to Marketing Plan Final (20)

Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10
 
Chapter1
Chapter1Chapter1
Chapter1
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing Plan
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force management
 
Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
 
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptxAyeshaShamshad_2949_13975_1%2FLecture 6.pptx
AyeshaShamshad_2949_13975_1%2FLecture 6.pptx
 
Marketing
MarketingMarketing
Marketing
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
marketing management
marketing managementmarketing management
marketing management
 

Recently uploaded

The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfThe Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfGale Pooley
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfGale Pooley
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spiritegoetzinger
 
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Pooja Nehwal
 
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfThe Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfGale Pooley
 
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...Suhani Kapoor
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfThe Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfGale Pooley
 
Log your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignLog your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignHenry Tapper
 
The Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfThe Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfGale Pooley
 
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...Call Girls in Nagpur High Profile
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptxFinTech Belgium
 
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...ssifa0344
 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfMichael Silva
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications
 
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...Pooja Nehwal
 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...ssifa0344
 

Recently uploaded (20)

The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfThe Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdf
 
Commercial Bank Economic Capsule - April 2024
Commercial Bank Economic Capsule - April 2024Commercial Bank Economic Capsule - April 2024
Commercial Bank Economic Capsule - April 2024
 
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(INDIRA) Call Girl Mumbai Call Now 8250077686 Mumbai Escorts 24x7
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdf
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spirit
 
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
 
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfThe Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdf
 
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...
VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
 
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfThe Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdf
 
Log your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignLog your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaign
 
The Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfThe Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdf
 
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
 
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
 
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdf
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
 
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...
Dharavi Russian callg Girls, { 09892124323 } || Call Girl In Mumbai ...
 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
 

Marketing Plan Final

  • 1. Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters: M. Azadi M. Tabatabaei Chapter 8
  • 2.
  • 3.
  • 4. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Tactically Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
  • 18. Strategic Oriented Company Board Senior Management Middle Management Operations Tactical Orientation Strategic Orientation
  • 19.
  • 20.
  • 21. Stages of Marketing Plan 1. Mission 2. Corporate objectives 3. Marketing audit 4.SWOT analysis 5. Assumptions 6. Marketing objective and strategies 7. Estimate expected result 8. Identity alternative plans and mixes 9. Budget 10. First year detailed implementation program Phase one -Goal Setting Phase Two –Situation Review Phase Three-Strategy Formulation Phase Four-Resources allocation and monitoring Measurement and review
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. SWOT Analysis Opportunities Threats Strengths ST SO Weakness WT WO Internal External
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. The Marketing Mix Marketing Mix Customer Solution Customer Cost Communication Convenience Product Price Promotion Place
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. A Goal is a dream with a deadline Zig Zaglar