Internet Marketing Circa 2000
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Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division. Favorite bits are the stuff on interactive brand and digital customer.
![[object Object]](https://image.slidesharecdn.com/brandingpresentation-100705094827-phpapp01/85/internet-marketing-circa-2000-1-320.jpg)
![State of the Nation Truth Is: The Web is a BIG BABY! ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Internet Marketing Circa 2000
- 9. Media Fragmentation is growing
- 10. And they are spending that time online…
- 12. State of the Nation Even in the new economy, old methods still apply First you need to understand the marketing strategies, develop the brand, the communications strategies, understand your consumer and know what you are trying to accomplish Old methods, but NEW THINKING!
- 24. Insights… from a consumer’s perspective Interactive media is an Experience Of The Brand and the dynamics of the medium contribute to the brand Branding in an Interactive Environment
- 29. Communications Matrix iTV, Broadband content Non-linear storytelling Passive/invasive Passive/invasive Active/Self-selected
- 49. Slurp N’ Burp Game
Hinweis der Redaktion
- Growth, acceptance and business Impact, demands change….
- Internet is also seen as a tool, but the difference lies in how Consumer’s utilize the media and understanding each’s own dynamic
- Growth, acceptance and business Impact, demands change….
- Growth, acceptance and business Impact, demands change… that needs constant Evaluation – Opportunity is to become partners With our clients in reaching and facilitating the Brand interaction with their consumers .