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Social Media 201:   Blogging and Social Networking for Social Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
What is Social Media? ,[object Object],1. 394 million people watch video clips online2. 346 million read blogs3. 321 million Read personal blogs4. 307 million visit a friends social network page5. 303 million SHARE a video clip6. 272 million manage a profile on a social network7. 248 million upload photos8. 216 million Download a video podcast9. 215 million download a podcast10. 184 million started a blog11. 183 million uploaded a video 12. 160 million subscribed to an RSS Feed 13. Blog Reading has risen 66% on a global scale in a year 14.  60.3 million americans have read a blog 15. 36% of consumers will think more positively about companies with blogs 16. 32% of consumers trust bloggers opinions on products and services 17. Social Networking has an estimated 272 million users (Myspace, Facebook, etc)18. 43% of online consumers belong to a social network  19. 74% of social networking users message friends daily 20. Video Uploading growth is 31% to 82% global reach seen in all markets Source: McCann Universal
What is Social Media? ,[object Object],...family, friends, colleagues, supporters, critics. It’s relationship-building on steroids.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Effective Use of Social Media
Story Time
Case Study #1: PowerVote ,[object Object]
Case Study #1: PowerVote ,[object Object],[object Object],[object Object]
Case Study #1: PowerVote ,[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
Case Study #1: PowerVote ,[object Object]
Case Study #1: PowerVote ,[object Object]
Case Study #2: The UpTake Goal:  100 video citizen journalists  in streets of St. Paul covering RNC
 
Distributed + promoted content via social web
 
 
Case Study #2: The UpTake ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Effective Use of Social Media
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object]

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Social Media 201: Blogging and Social Networking for Social Change