This document discusses strategies for building an online brand focused on wine, including using social media platforms like Twitter, Facebook, and video sites. It provides tips on using tools on Twitter to find people interested in wine keywords and automate posting. Facebook is described as a way to reach a different audience than Twitter. Attending in-person events and creating video content for sites like YouTube, Vimeo, and Blip.tv is also recommended for getting messages out. The document considers if wine blogging is more of a hobby or could become a profession.

2. 1337
leet wine

4. BUILDING THE BRAND
• 337 Wine the inspiration
• 1337 - LEET
• Combine Geek and Wine
• Reviews
• Education

5. GET THE MESSAGE OUT
• Twitter • Being Public
• Tools I use • BMPR
• Facebook • Tweetups
• Different demo • Video Sites
• Video Distribution • Community Sites

6. TWITTER TOOLS
• The old-fashioned way - search keywords
• Tweetspinner
• Automate keyword search
• Auto Posting
• $15/mth

12. TWEETIE FOR MAC
• Small screen real estate
• Multiple accounts - easy to see Mentions/DMs
• Can check followback status
• Only one search
• TweetDeck for the power user

14. FACEBOOK
• Extension of Twitter
• Different audience. People not on Twitter
• Create events or invites
• Post videos directly

15. IN REAL LIFE
• BMPR
• Tweetups
• Wine tastings
• Wine Shops

16. VIDEO
• YouTube
• Viddler
• Vimeo
• TubeMogul
• Blip.tv
• iTunes

17. YOUTUBE
• Big Dog
• 15 minute limitation (used to be 10)
• 2GB file size
• HD content
• Limited Player customization

19. VIDEO
• Viddler • HD content
• Great community • Customizable Player
• Free account • Can add logo
• 500MB limit/unlimited storage • Had sync issues in the past for
videos over 12-14 minutes
• No time limit

21. VIDEO
• Vimeo
• 500MB/week limit
• No HD for free accounts
• No customization for free accounts
• Pro account $59.95/yr

22. VIDEO
• Veoh
• Free account
• No size limit
• No time limit
• No custom Player

23. VIDEO
• iTunes
• Podcast
• Viewable on iPod, iPhone, Computer
• Stored on blip.tv’s servers

24. VIDEO DISTRIBUTION
• Blip.tv
• Tube Mogul

25. VIDEO DISTRIBUTION
• Tube Mogul
• 300MB limit though I got my raised
• Daily Motion
to 500MB for free • YouTube
• 30 Distribution Destinations • Basic Analytics
• i2TV - Cable television • Limited to 100 distros/mth
• iFoodTV

27. VIDEO DISTRIBUTION
• Blip.tv • Twitter
• My preferred service/player • TiVo
• No time limit • Roku
• 1GB file limit • No distribution limit
• 20 Distribution Destinations • Better Analytics than Tube Mogul
• Vimeo • Revenue
• YouTube • Pre/Postroll
• iTunes • Overlay
• Facebook • Midroll (started 10/10 for videos over 15 minutes)

32. GET SPECIFIC
• Find social networks for your trade
• Wine2.0
• winecliQ
• Open Wine Consortium
• GuildSomm
• Free membership for passing
Introductory Exam
• Society of Wine Educators
• LinkedIn
• Join communities for your trade

33. HOBBY OR PROFESSION
• Still a Hobby
• Day job still the priority
• Balance time spent on the site, work, personal life
• Sommelier School lesson takes 12-18 hours total for each lesson
• Reviews take 1-2 hours each
• No overnight sensation

34. LINKS
• http://www.1337wine.com/
• http://www.winetwo.net/
• http://www.tweetspinner.com/
• http://social.winecliq.com/
• http://www.atebits.com/tweetie-mac/
• http://www.openwineconsortium.org/
• http://www.youtube.com/
• http://www.societyofwineeducators.org/
• http://www.viddler.com/
• http://www.guildsomm.com/
• http://www.vimeo.com/
• http://www.linkedin.com/
• http://www.veoh.com
• http://www.twitter.com/
• http://www.tubemogul.com/
• http://www.facebook.com/
• http://www.blip.tv/