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Mon (PM session) 17 th Aug 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PERSONALITY LISTENING SPOKESPERSON STORY HUMANITY ENGAGE © Dillon Lee – Temasek Polytechnic 2009

[object Object],© Dillon Lee – Temasek Polytechnic 2009

Visitsingapore.com 2009 ,[object Object],[object Object],[object Object],© Dillon Lee – Temasek Polytechnic 2009

Visitsingapore on ,[object Object],[object Object],[object Object],[object Object],[object Object],© Dillon Lee – Temasek Polytechnic 2009

Uniquely Singapore on ,[object Object],[object Object],© Dillon Lee – Temasek Polytechnic 2009

Uniquelysg on ,[object Object],[object Object],© Dillon Lee – Temasek Polytechnic 2009

Others? ,[object Object],[object Object],© Dillon Lee – Temasek Polytechnic 2009

Australia.com © Dillon Lee – Temasek Polytechnic 2009 >1,000,000 visitors / month

Social Influence Marketing Building communities Target: Global Experience Seekers Marketing Budget approx AUD$90m © Dillon Lee – Temasek Polytechnic 2009

Australia on © Dillon Lee – Temasek Polytechnic 2009 ** Source : Eturbonews >1,000 fans joining everyday Most vocal : UK, Italy, France **

Australia on © Dillon Lee – Temasek Polytechnic 2009

Best Facebook Fan Pages… www.facebook.com/Pringles www.facebook.com/Coca-cola www.facebook.com/AdidasOriginals www.facebook.com/Redbull © Dillon Lee – Temasek Polytechnic 2009

http://mydayat.moma.org/ © Dillon Lee – Temasek Polytechnic 2009

© Dillon Lee – Temasek Polytechnic 2009 Integrative campaigns across all platforms Commitment Clear focus & objectives Know what your visitors want Best usage of technology can come from anywhere…

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Mon Pm Session1 Updated

9. © Dillon Lee – Temasek Polytechnic 2009 Brand recognition Culture Experience of organization Destination offerings … ..

10. Social Influence Marketing Building communities Target: Global Experience Seekers Marketing Budget approx AUD$90m © Dillon Lee – Temasek Polytechnic 2009

13. Australia on © Dillon Lee – Temasek Polytechnic 2009 ** Source : Eturbonews >1,000 fans joining everyday Most vocal : UK, Italy, France **

17. Best Facebook Fan Pages… www.facebook.com/Pringles www.facebook.com/Coca-cola www.facebook.com/AdidasOriginals www.facebook.com/Redbull © Dillon Lee – Temasek Polytechnic 2009

19. © Dillon Lee – Temasek Polytechnic 2009 Integrative campaigns across all platforms Commitment Clear focus & objectives Know what your visitors want Best usage of technology can come from anywhere…