Presentation at #BlogCamp London at TalkTalk Customer Experience Centre

1. Blogging & Online
Visibility
The official Twitter hashtag for the event is
#BlogCamp - please use when tweeting
@LeeSmallwood

2. o
Content & SEO ......
using keywords
• What is SEO?
• off-page
• on-page
• ...today is about on-page

3. o
Content & SEO ......
using keywords
• the right words - what are your
readers searching for?
• google keyword tool, trends, search
insights,
• where to put them
• meta description
• title, h1,

4. o
Content & SEO ......
using keywords

5. o
Content & SEO ......
using keywords

6. o
Content & SEO ......
using keywords

7. o
Content & SEO ......
using keywords

8. o
What Makes a Good
Headline
• If you have a lot of readers - you can
be a little cryptic - and still get traffic
• If you don’t, important to ensure the
keyword is in the headline - so it can
help with visibility
• <KEYword Phrase> : A Title Goes Here

9. o
Images & SEO
• See images as another doorway to
your site: Google image search
• Rename images with Keyword in
filename
• Use original images - where possible
(generates more links)
• Use ‘Alt text’ to describe picture

10. o
Categories vs. Tags
• Categories v important over time - will
help you rank for ‘short tail keyword
phrases’
• e.g. Parenting

11. o
Categories vs. Tags

12. o
Categories vs. Tags
• Phrase is v generic
• Should be broken up into more
relevant topics that you write about
• parenting/teenagers
• parenting/terrible-twos

13. Driving Traffic to a Blog
• Using Twitter
• Don’t use full sentences in
tweet. Finish with ‘...’ 23%
increase in click through
• Capitilise Each First Letter: it
stands out more

14. o
Commenting on Other
People’s Blogs
• Why?
• 1. The person is likely to write a comment
on your blog
• 2. More comments - increase search result
position
• 3. Their readers are likely to ‘take a look’
at your blog - but comment needs to add
value: not ‘Really nice blog’... etc etc

15. Integration
• Tweetmeme (Retweet button) all links
from there are ‘dofollow’
• After a ‘site visit’ this is the next
lowest level of engagement

16. Integration
• Facebook: Create a fanpage...
• Number of ‘likes’ are having an
impact on search - and is the next
lowest level of engagement

17. Integration
• YouTube: Create a channel
• Number of Views, Likes, Faves,
Ratings really impacts search
results - in google as well as
YouTube

18. Blogging & Online
Visibility
The official Twitter hashtag for the event is
#BlogCamp
@LeeSmallwood