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LGMA(SA) Social Media: the bear facts

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Lee Hopkins
Lee Hopkins

Presentation to the Local Government Managers Australia (SA) Conference, 4th March 2011

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advanced communication strategies and tools social media and the Lee Hopkins LGMA 4th March 2011
This is the dreaded ‘first session’ after lunch
Everyone’s sleepy and wanting a nap
How about I put on a small video and some quiet music? To soothe the savage beast, and all that…
Cool. Snuggle into your chair and relax, then
Oh. By the way…
of what you think you know about social media is wrong
Facebook Australia On Facebook Population
Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
1 2 3 4 6 7 9
Your reputation is what Google says it is Allan Jenkins Communication Analyst
3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
1 blogging
1 blogging Thought leadership Your turf Google juice
blog wordpress and blogger
1. Kiss 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
blog How to get started wordpress.com blogger.com sign up pick a template write something
2 Twitter
Twitter in use
Twitter in use
Twitter in use
rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
1. Kiss, and not in tongues 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
twitter How to get started twitter.com sign up pick a template write something
3 Social networking
City of Salisbury
Brisbane City Council
1. Understand pages and profiles 2. Photos and videos are key 3. Tag people 4. Status updates or spam updates? 5. Watch your Insights
socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
4 Podcasting
podcast listen anywhere
podcast listen anywhere auditory kinesthetic visual
podcasts here’s some...
podcasts here’s some...
1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
video City of Salisbury
video City of Charles Sturt
1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
video How to get started digital camera record edit upload promote
of what you think you know about social media is wrong
of all statistics used in presentations are made up
LeeHopkins.com LeeHopkins.net @LeeHopkins Slideshare.net/leehopkins

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LGMA(SA) Social Media: the bear facts

  • 1. advanced communication strategies and tools social media and the Lee Hopkins LGMA 4th March 2011
  • 2. This is the dreaded ‘first session’ after lunch
  • 4. How about I put on a small video and some quiet music? To soothe the savage beast, and all that…
  • 5. Cool. Snuggle into your chair and relax, then
  • 7. of what you think you know about social media is wrong
  • 8. Facebook Australia On Facebook Population
  • 9.
  • 10. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  • 12. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  • 13. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  • 14. 2.0 It is... A 5,000 piece puzzle?
  • 15. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  • 16. 1 blogging
  • 17. 1 blogging Thought leadership Your turf Google juice
  • 18. blog wordpress and blogger
  • 19. 1. Kiss 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
  • 20. blog How to get started wordpress.com blogger.com sign up pick a template write something
  • 21. 2 Twitter
  • 25. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  • 26. 1. Kiss, and not in tongues 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
  • 27. twitter How to get started twitter.com sign up pick a template write something
  • 28. 3 Social networking
  • 29.
  • 32. 1. Understand pages and profiles 2. Photos and videos are key 3. Tag people 4. Status updates or spam updates? 5. Watch your Insights
  • 33. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  • 34. 4 Podcasting
  • 35. podcast listen anywhere
  • 36. podcast listen anywhere auditory kinesthetic visual
  • 37. podcasts here’s some...
  • 38. podcasts here’s some...
  • 39. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
  • 40. 1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
  • 41. video City of Salisbury
  • 42. video City of Charles Sturt
  • 43.
  • 44. 1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
  • 45. video How to get started digital camera record edit upload promote
  • 46.
  • 47.
  • 48. of what you think you know about social media is wrong
  • 49. of all statistics used in presentations are made up
  • 50. LeeHopkins.com LeeHopkins.net @LeeHopkins Slideshare.net/leehopkins