Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so. Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3

1. YOU
Social Networking
Lee Hopkins
EPI 01 – 3rd March 2009

2. of what you think you know
about social networking
and social media is wrong

7. Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

8. 1
2
3
4
6
7
9

10. Brand
YOU

11. !

12. Your Values
!
What When
Where With
whom
For how much

13. ! Your Values
What WOULDN’T you do?

14. ! Social Media Ethos
Truth
Trust
Transparency
Accountability

19. http://www.metacafe.com/watch/757014/priceless_drunk_singer_rapper_cam/

20. Case study
2.0

21. Case study
2.0

22. of what you think you know
about social networking
and social media is wrong

23. of statistics in
presentations are made up