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A HEALTH BLOG
the connection between story-telling and logic models
April, 2016
Lee Fox
PeerSpring
COLLEGE DEGREES 360
LOGIC MODELS SEEM COMPLICATED….
what are the stakeholder symptoms and needs?
THE PROBLEM:
what is the over-arching priority of the solution?
THE IMPACT:
a...
Jon
REALLY… LOGIC MODELS ARE JUST STORIES…
Walter Lim
Wilma Compton
THE LOGIC MODEL + THE TOMS SHOES STORY
Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
WHAT?
START WITH WHAT IT OBVIOUS TO EVERYONE
WHY...
Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
w...
Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
w...
millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
which impacts t...
ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
research,
observation,
trends, etc.
...
ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
if they had
shoes, they’d
wear ‘em
e...
ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
if they had
shoes, they’d
wear ‘em
e...
millions of poor children suffer without shoes
THE PROBLEM:
Philippe DESMEURE
INPUTS
what needs
to be
invested to
make it
...
millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give...
millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give...
millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
activities participation
what needs
to be done?
who ...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell

shoes
activities
primary seco...
nicanicasather
millions of poor children suffer without shoes
THE PROBLEM:
OUTCOMES
immediate
shifts, easy
to observe
shor...
nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millio...
nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millio...
nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millio...
nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millio...
millions of poor children suffer without shoes
THE PROBLEM:
For every pair
you purchase,
TOMS
will give a pair to
a child ...
millions of poor children suffer without shoes
THE PROBLEM:
For every pair
you purchase,
TOMS
will give a pair to
a child ...
Uncalno Tekno
DOES IT WORK?
millions of poor children suffer without shoes
THE PROBLEM:
THE IMPACT:
improve lives one for ...
Uncalno Tekno
THE PROBLEM:
millions of poor children suffer without shoes
THE IMPACT:
improve lives one for one with bette...
THE PROBLEM:
THE IMPACT:
assumptions
shoes will
alleviate
health issues
external
factors
unsanitary
health
conditions
exis...
BUILD A LOGIC MODEL FOR CINDERELLA’S STORY
WHAT ROLE COULD YOUR SHOE COMPANY PLAY FOR
THE LIVES OF EACH CENTRAL CHARACTER?
THE PROBLEM:
THEORY OF CHANGE
TO ASSUMPTIONS
WHY?
AS A RESULT:
INTENDED
IMPACT:
WHAT?
THE PROBLEM:
assumptions
research,
observation,
trends, etc.
external
factors
details
supporting
the solution
need
THESIS
...
ElizabethHudy
THE PROBLEM:
assumptions
external
factors
THESIS
factual
rational
2.
theoretical
THEORY OF
CHANGE
TO INPUT
THE PROBLEM:
Philippe DESMEURE
INPUTS
what needs
to be
invested to
make it
happen?
consider
primary and
secondary
HUMAN RE...
INPUTS
primary
secondary
THEORY OF
CHANGE
2.
3.
TO OUTPUT
THE PROBLEM:
THE PROBLEM:
activities participation
what needs
to be done?
who we
reach
OUTPUTS
describe the
products,
services,
partner...
activities participation
OUTPUTS
primary
secondary
ADD INPUT
THE PROBLEM:
THE PROBLEM:
OUTCOMES
immediate
shifts, easy
to observe
short term
intermediate
behavioral
changes
long term
fundamental
s...
OUTCOMES
short term
intermediate
long term
rational
factual
4.THEORY OF
CHANGE
5.
TO 

IMPACT
THE PROBLEM:THE PROBLEM:
THE PROBLEM:
THE IMPACT:
1.
DOES IT WORK?
THANK YOU!
INFO@PEERSPRING.COM
A HEALTH BLOG
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Logic Models and Storytelling

A logic model is a story or picture of how your project, product or service is supposed to work. In tandem with the mission statement (which should read like a "theory of change"), you should be MEASURING the effectiveness of your solution. In this lively session, participants COMPETE IN TEAMS to convert "boring data" into a powerful stories. Those best able to communicate impact, win!

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Logic Models and Storytelling

  1. 1. A HEALTH BLOG the connection between story-telling and logic models April, 2016 Lee Fox PeerSpring
  2. 2. COLLEGE DEGREES 360 LOGIC MODELS SEEM COMPLICATED….
  3. 3. what are the stakeholder symptoms and needs? THE PROBLEM: what is the over-arching priority of the solution? THE IMPACT: assumptions research, observation, trends, etc. external factors details supporting the solution need INPUTS activities participation OUTCOMES what is invested to make it happen? 
 time, staff, money, materials, partners, etc. what needs to be done? immediate shifts, easy to observe who we reach OUTPUTS short term THESIS describe the products, services, partnerships needed to succeed describe the participants including clients and staff, etc. intermediate behavioral changes VALUEEVALUATION long term fundamental social or environmental shifts
  4. 4. Jon REALLY… LOGIC MODELS ARE JUST STORIES…
  5. 5. Walter Lim
  6. 6. Wilma Compton THE LOGIC MODEL + THE TOMS SHOES STORY
  7. 7. Uncalno Tekno millions of poor children suffer without shoes THE PROBLEM: WHAT? START WITH WHAT IT OBVIOUS TO EVERYONE WHY? AS A RESULT: INTENDED IMPACT:
  8. 8. Uncalno Tekno millions of poor children suffer without shoes THE PROBLEM: walking barefoot exposes children to parasites which impacts their health and wellness sick kids don’t go to school which ultimately subjects them and their family to deeper poverty WHY? AS A RESULT: WHAT? TO ASSUMPTIONS WHAT IS THE “THEORY OF CHANGE?” 1.
  9. 9. Uncalno Tekno millions of poor children suffer without shoes THE PROBLEM: walking barefoot exposes children to parasites which impacts their health and wellness sick kids don’t go to school which ultimately subjects them and their family to deeper poverty one pair of shoes can change the life of one person, one family and ultimately one community THEORY OF CHANGE WHY? 1. AS A RESULT: INTENDED IMPACT: WHAT? TO ASSUMPTIONS
  10. 10. millions of poor children suffer without shoes THE PROBLEM: walking barefoot exposes children to parasites which impacts their health and wellness sick kids don’t go to school which ultimately subjects them and their family to deeper poverty one pair of shoes can change the life of one person, one family and ultimately one community THEORY OF CHANGE WHY? 1. INTENDED IMPACT: WHAT? TO ASSUMPTIONS THIS FIRST THEORY OF CHANGE WILL BE WRITTEN, 
 RE-WRITTEN AND RE-WORKED THROUGH THE ENTIRE BUILD OF YOUR LOGIC MODEL. WHEN YOU GET TO THE LAST STEP, YOU WILL BE ASKED TO WRITE A THEORY OF CHANGE ABOUT THE INTENDED IMPACT, AND THESE TWO STATEMENTS SHOULD NOT ONLY MATCH, BUT BE THE SAME SENTENCE.
  11. 11. ElizabethHudy millions of poor children suffer without shoes THE PROBLEM: assumptions research, observation, trends, etc. external factors details supporting the solution need THESIS factual ASSUMPTIONS ARE “EDUCATED GUESSES” BASED ON TANGIBLE FACTS OR OBSERVATIONS EXTERNAL FACTORS AFFECT THE CIRCUMSTANCES OF YOUR POPULATION, SUCH AS GEO-POLITICAL, ACCESSIBILITY, TECHNOLOGY, SOCIO-ECONOMIC, ETHICAL, etc.
  12. 12. ElizabethHudy millions of poor children suffer without shoes THE PROBLEM: assumptions if they had shoes, they’d wear ‘em external factors unsanitary conditions result in infections THESIS wearing shoes will make these children healthier existing solutions don’t get public support factual rational WHAT IS THE “THEORY OF CHANGE?” TO INPUT 2.
  13. 13. ElizabethHudy millions of poor children suffer without shoes THE PROBLEM: assumptions if they had shoes, they’d wear ‘em external factors unsanitary conditions result in infections THESIS wearing shoes will make these children healthier people want easy ways to help others, especially GenY + GenZ existing solutions don’t get public support factual rational 2. theoretical THEORY OF CHANGE TO INPUT
  14. 14. millions of poor children suffer without shoes THE PROBLEM: Philippe DESMEURE INPUTS what needs to be invested to make it happen? consider primary and secondary HUMAN RESOURCES / TALENT 
 (staff, advisors, mentors, etc.)
 FINANCIAL SUPPORT 
 (government, foundation, sponsorship, matching, donations, grants, etc.)
 
 ORGANIZATIONAL TOOLS 
 (board members, surveys, data tracking, etc.)
 
 COMMUNITY CONTRIBUTIONS
 (partnerships, volunteers, workshops, etc.)
 
 SUPPLIES 
 (equipment, space, materials, transport, etc.) OTHER 
 (are there any resources unique to your program or the area you serve?)
  15. 15. millions of poor children suffer without shoes THE PROBLEM: INPUTS make low- cost, durable shoes use a BOGO (buy one, give one) model so that people can give easily Philippe DESMEURE primary earlier it was identified that people want easy ways to help each other, particularly GENY + GENZ 2. 2.
  16. 16. millions of poor children suffer without shoes THE PROBLEM: INPUTS make low- cost, durable shoes use a BOGO (buy one, give one) model so that people can give easily Philippe DESMEURE capitalize with “profit- for-purpose” primary secondary WHAT IS THE “THEORY OF CHANGE?” TO OUTPUT 3.
  17. 17. millions of poor children suffer without shoes THE PROBLEM: INPUTS make low- cost, durable shoes use a BOGO (buy one, give one) model so that people can give easily Philippe DESMEURE capitalize with “profit- for-purpose” primary secondary THEORY OF CHANGE 3. giving not only feels good, it’s good for business TO OUTPUT
  18. 18. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: activities participation what needs to be done? who we reach OUTPUTS describe the products, services, partnerships needed to succeed describe the participants including clients and staff, etc. Identify primary and secondary activities and target audience(s). Link the two together.
  19. 19. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary
  20. 20. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary earlier it was identified that giving not only feels good, it’s good for business + GENZ 3. 3.
  21. 21. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary 3. earlier it was identified that giving not only feels good, it’s good for business + GENZ produce hyper-local events with “hands-on” opportunities to feel connected to the cause 3.
  22. 22. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers
  23. 23. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers WHAT WILL LINK THE 
 ACTIVITIES + PARTICIPANTS?
  24. 24. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers WHAT WILL LINK THE 
 ACTIVITIES + PARTICIPANTS? visual storytelling
  25. 25. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers visual storytelling WHAT IS THE “THEORY OF CHANGE?” 4. TO OUTCOMES
  26. 26. OhNoDoom! millions of poor children suffer without shoes THE PROBLEM: OUTPUTS make and sell
 shoes activities primary secondary participation secondary primary produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers visual storytelling biz will grow when customers are incorporated into the giving stories THEORY OF CHANGE TO OUTCOMES 4.
  27. 27. nicanicasather millions of poor children suffer without shoes THE PROBLEM: OUTCOMES immediate shifts, easy to observe short term intermediate behavioral changes long term fundamental social or environmental shifts OUTCOMES SHOULD BE “S.M.A.R.T.” (Specific, Measurable, Action-Oriented, Realistic, Timed)
 CONSIDER HOW YOUR OFFERING CAN BE MEASURED BOTH WITH QUANTITATIVE DATA (as NUMBERS) AS WELL AS QUALITATIVE as: • ATTITUDES • BEHAVIORS • KNOWLEDGE / AWARENESS • SKILLS • STATUS IDENTIFY OVER WHAT PERIOD OF TIME (SHORT, INTERMEDIATE OR LONG)
  28. 28. nicanicasather OUTCOMES intermediate increase in school attendance long term increase in overall community wellness millions of poor children suffer without shoes THE PROBLEM: factual reduced incidents of hookworm short term What “facts” are you able to measure as outcomes?
  29. 29. nicanicasather OUTCOMES intermediate increase in school attendance long term increase in overall community wellness millions of poor children suffer without shoes THE PROBLEM: public awareness of problems in developing nations interest in philanthropy 
 and volunteerism reduce poverty with new crowd- sourced models rational factual reduced incidents of hookworm short termRationally, what do you predict will also happen? earlier it was identified that business would grow when participants were incorporated into the giving stories 4. 4.
  30. 30. nicanicasather OUTCOMES intermediate increase in school attendance long term increase in overall community wellness millions of poor children suffer without shoes THE PROBLEM: public awareness of problems in developing nations interest in philanthropy 
 and volunteerism reduce poverty with new crowd- sourced models rational factual reduced incidents of hookworm short term WHAT IS THE “THEORY OF CHANGE?” 5.
  31. 31. nicanicasather OUTCOMES intermediate increase in school attendance long term increase in overall community wellness millions of poor children suffer without shoes THE PROBLEM: public awareness of problems in developing nations interest in philanthropy 
 and volunteerism reduce poverty with new crowd- sourced models rational factual people will give when it’s: - easy - affordable - impactful reduced incidents of hookworm THEORY OF CHANGE 5. TO 
 IMPACT short term
  32. 32. millions of poor children suffer without shoes THE PROBLEM: For every pair you purchase, TOMS will give a pair to a child in need. 
 ONE FOR ONE. 1. WHAT IS THE “THEORY OF CHANGE?”
  33. 33. millions of poor children suffer without shoes THE PROBLEM: For every pair you purchase, TOMS will give a pair to a child in need. 
 ONE FOR ONE. 1. THE IMPACT: improve lives one for one with better health, education and self-esteem.
  34. 34. Uncalno Tekno DOES IT WORK? millions of poor children suffer without shoes THE PROBLEM: THE IMPACT: improve lives one for one with better health, education and self-esteem.
  35. 35. Uncalno Tekno THE PROBLEM: millions of poor children suffer without shoes THE IMPACT: improve lives one for one with better health, education and self-esteem. OUTPUTSTHESIS INPUTS OUTCOMES
  36. 36. THE PROBLEM: THE IMPACT: assumptions shoes will alleviate health issues external factors unsanitary health conditions exist INPUTS activities participation OUTCOMESOUTPUTS short term THESIS intermediate VALUEEVALUATION long term millions of poor children suffer without shoes make low- cost, durable shoes use a BOGO (buy one, give one) model produce hyper-local events with “hands-on” opportunities to feel connected to the cause fraternities + sororities + students involve artists and influencers reduced incidents of hookworm increase in school attendance increase in overall community wellness improve lives one for one with better health, education and self-esteem.
  37. 37. BUILD A LOGIC MODEL FOR CINDERELLA’S STORY WHAT ROLE COULD YOUR SHOE COMPANY PLAY FOR THE LIVES OF EACH CENTRAL CHARACTER?
  38. 38. THE PROBLEM: THEORY OF CHANGE TO ASSUMPTIONS WHY? AS A RESULT: INTENDED IMPACT: WHAT?
  39. 39. THE PROBLEM: assumptions research, observation, trends, etc. external factors details supporting the solution need THESIS factual ASSUMPTIONS ARE “EDUCATED GUESSES” BASED ON TANGIBLE FACTS OR OBSERVATIONS EXTERNAL FACTORS AFFECT THE CIRCUMSTANCES OF YOUR POPULATION, SUCH AS GEO-POLITICAL, TECHNOLOGICAL, SOCIO-ECONOMIC, ETHICAL, etc.
  40. 40. ElizabethHudy THE PROBLEM: assumptions external factors THESIS factual rational 2. theoretical THEORY OF CHANGE TO INPUT
  41. 41. THE PROBLEM: Philippe DESMEURE INPUTS what needs to be invested to make it happen? consider primary and secondary HUMAN RESOURCES / TALENT 
 (staff, advisors, mentors, etc.)
 FINANCIAL SUPPORT 
 (government, foundation, sponsorship, matching, donations, grants, etc.)
 
 ORGANIZATIONAL TOOLS 
 (board members, surveys, data tracking, etc.)
 
 COMMUNITY CONTRIBUTIONS
 (partnerships, volunteers, workshops, etc.)
 
 SUPPLIES 
 (equipment, space, materials, transport, etc.) OTHER 
 (are there any resources unique to your program or the area you serve?)
  42. 42. INPUTS primary secondary THEORY OF CHANGE 2. 3. TO OUTPUT THE PROBLEM:
  43. 43. THE PROBLEM: activities participation what needs to be done? who we reach OUTPUTS describe the products, services, partnerships needed to succeed describe the participants including clients and staff, etc. Identify primary and secondary activities and target audience(s). Link the two together.
  44. 44. activities participation OUTPUTS primary secondary ADD INPUT THE PROBLEM:
  45. 45. THE PROBLEM: OUTCOMES immediate shifts, easy to observe short term intermediate behavioral changes long term fundamental social or environmental shifts OUTCOMES SHOULD BE “S.M.A.R.T.” (Specific, Measurable, Action-Oriented, Realistic, Timed)
 CONSIDER HOW YOUR OFFERING CAN BE MEASURED BOTH WITH QUANTITATIVE DATA (as NUMBERS) AS WELL AS QUALITATIVE as: • ATTITUDES • BEHAVIORS • KNOWLEDGE / AWARENESS • SKILLS • STATUS IDENTIFY OVER WHAT PERIOD OF TIME (SHORT, INTERMEDIATE OR LONG)
  46. 46. OUTCOMES short term intermediate long term rational factual 4.THEORY OF CHANGE 5. TO 
 IMPACT THE PROBLEM:THE PROBLEM:
  47. 47. THE PROBLEM: THE IMPACT: 1. DOES IT WORK?
  48. 48. THANK YOU! INFO@PEERSPRING.COM A HEALTH BLOG

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