Linkedin: Strategies and tactics to grow your connections on the world's most powerful networking tool.

1. & Why I LOVE it
June 25 2012

2. Linkedin Overview
• Most powerful business networking – social tool
• Launched out of the living room of co-founder in 2002
• May 2003 = 4,500 users
• March 2012 = 161 million users in 200 countries
• 2 new users per second are signing up
• 4.2 Billion professional searches in 11’ on track for 5.3
• All Fortune 500 companies are members
• 400,000 sites use Linkedin share buttons on sites
• Members share insights / knowledge in more than 1 group
• Q1 2012 revenue = $188.5M

3. Linkedin & Why I LOVE it
• Allows me to connect with people that I want to
do business with, follow or um - spy on…
– NETWORK – NETWORK – NETWORK
– Sales & Marketing for MojoPages.com & ____
– Promote my events for iMarketers
– Learn what is going on in industry groups
– Credibility in my space – Recommendations, etc.
– Business intelligence! Who is who at xyz co?
– Get clients, get partners, get introductions, get *$$$
– Get referrals!
– Self promotion

4. Linkedin Suggestions
• Open an account! A premium one!
• Invest time in your profile
• Spend at least 15 – 30 minutes on it
• Connect with clients
• Participate in Groups
• Update your profile regularly
• Get and give recommendations
• Watch competitors

5. My Profile

6. My Profile

7. My Profile

8. My Profile

9. Groups: Can Send Email Updates

10. Groups

11. Who’s Seen Me?

12. Meet People

13. Meet People

14. Meet People

15. Meet MORE People

16. Competitor Intel

17. Competitor Intel

18. Next Steps
• Set your account up today
• Get a vanity url like www.linkedin.com/in/leemills
• Get recommendations from employers, clients &
partners
• Connect with all your clients and prospects
• Join groups
• Make it part of you daily habit
• Add to your signature file
• Connect with me!
Lee Mills | 619.806.8424 | lee@beyond-clicks.com