An overview of Microsoft/Nokia AppCampus Incubation programme

1. AppCampus
Boosting Windows Phone Ecosystem
Microsoft BizSpark
London
7.6.2012
Pekka Sivonen
Head of AppCampus
1

2. Background
-Finland is a global hub for mobile, gaming, sport & wellness as
well as education, research and innovation.
-Nokia and Microsoft joined effort to build a new global mobile
eco-system around the Windows Phone –platform.
-Nokia and Microsoft selected Aalto University as a partner to
accelerate the development of the eco-system globally.
-Aalto initiated AppCampus -program to foster the development of
new self-sustaining mobile innovation ventures via education,
entrepreneurship and research programs.
-Local ecosystems great partners to accelerate efforts
2

3. The goal of the AppCampus -program is to create
a self-sustaining application development
ecosystem that would organically generate new
services and applications for for Windows Phone
and Nokia Platforms.
Scope & Mission
3

4. 4
Value Proposition for Developers
-Awards: 20-70.000 euro / App
-Coaching & Education, Product-oriented
-Professional SW-Dev. Process & Quality Assurance
-Network & Marketing Support, Marketplace & Nokia Store
-Online submission: appcampus.fi

5. 5
AppCampus Benefits
-IPRs remain property of the developers.
-No Equity dilution.
-No Revenue Share required.
Fostering Next level of UX & Entrepreneurial Innovation

6. AppCampus Quality Assurance
Process follows internationally
widely accepted standards.
Mentoring, training, monitoring
and coaching available for young
companies to elevate them to
highes quality software standards.
End result: better competitiveness
in the Marketplace, higher
customer satisfaction.
AppCampus Quality

7. 7
Grants – Selection Criterias
Application should meet some(*) combination of the criteria:
1. Innovative, first-to-market app-concepts.
2. Differentiated, unique apps, not already available on competing
operating systems.
3. Support for key features and APIs of the platform as they
become available.
4. Demonstrated design elegance and technical quality.
5. Potential to drive momentum of the new ecosystems.
Mere ports of existing applications or simple feeds of syndicated
content will not be eligible for funding.
(*) not necessarily all.

8. 8
Award Categories
Level 1 (e.g. 20kEUR)
• Relatively simple (standalone) applications.
• In calendar time we would expect this to be done in two months.
Level 2 (e.g. 50kEUR)
• Application which requires interfacing with some existing network (cloud)
based service/media/information.
• In calendar time we would expect this to be done in three months.
Level 3 (e.g. 70kEUR)
• Application which includes the development of the network (cloud)
service back-end, and interfacing with it.
• In calendar time we would expect this to be done in four months or more.

9. 9
AppCampus Apps Pipeline

10. Cooperation Opportunties
AppCampus keen to cooperate with outstanding
Technology, Business, Education or Investor Partners.
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Friends
Referrers
Partners
• Visibility
• Dealflow
• events
• Qualified leads
• Preferential
treatment
• Educational
cooperation
• Customized
cooperation...

11. Next...
-Mid May '12 online Grant application x Companies
-Mid June '12 announce first grants
-Summer: extend geographical coverage,
-Fall: educational efforts, Partner/Affilate network
-AppCampus Grand Opening during Nokia World
11

12. AppCampus Core Team
Pekka Sivonen, 50, Head of AppCampus
is the founder of Digia, a publicly listed mobile sw-company. Pekka took the company from 1 person to 1.600
persons and after 17 years in mobile software he now has an Executive in Residence position at Aalto
University Center for Entrepreneurship. Pekka has been nominated by Ernst & Young the best Service
Entrepreneur in Finland three consecutive years, 2004, 2005 and 2006.
Pekka´s passion is mentoring and coaching new and established start-ups on business-plans,
clients, financing and networking. He also loves fly-fishing and downhill skiing.
Tapio Siik, 50, AppCampus Evangelist
is currently the Head of Innovation Services in Aalto Center for Entrepreneurship (ACE), and has extensive
Nokia background of around 17 years in various positions ranging from running large R&D organizations to
Vice President level business line responsibilities. In the last seven years with Nokia he was a key member in
Nokia VC investment teams, Nokia Venture Partners & Nokia Growth Partners, where he invested in
companies like Bitboys Oy (acquired by AMD), Coding Technologies AB (acquired by Dolby), Sasken
(IPO/India), WiderThan (IPO/Nasdaq), and many other startups globally. Tapio has held managerial positions
also in other global companies including ABB & Intergraph.Tapio is a passionate marathonist.
Paolo Borella, 47, Director AppCampus
is the Founder at Boro Oy, an advisor service to help start-up shape and grow their business,
with a focus for Mobile/Online services and the sport segment. Paolo has passion for
helping create new business. His previous work included running community as Vice President
at Fox Mobile Distribution in Germany, and Director at Nokia, for the Porfolio Management
for Service and Software GTM. He spent more than 10 year of his youth writing code in start
ups, doing triathlon & donwnhill skiing, and studying for his degree in Management and
Production Engineering.

13. AppCampus Core team
Teemu Tapanila, Developer Evangelist
is the Founder at Style Five Design which focuses on helping companies to make right technical choices
and execute them. Teemu is studying computer science in Aalto University. He has founded and is currently
leading Windows Phone Aalto Community and is also active board member at Aaltoes. Before this Teemu
has been doing cutting edge software development in Symbio and Appelsiini.
Teemu Seppälä, Marketing
More than 500 projects executed with 100+ companies and universities worldwide, screened 3000+
university based business cases, spinned out 40+ research based companies, co-developed growth
oriented ecosystem into Finland: funding for start-ups & R&D projects (30M€+ public funding with 50+
cases), business development, R&D projects for various industries, tech transfer (IPR sales & licensing),
coaching, branding, creating new business concepts and HR development.
Zaira Mammadova, Communications
Zaira works in communications at ACE and studies Business Mangement and Communications at Laurea
UAS. Born in Baku, Zaira spent big part of her life in Azerbaijan. While living in Baku, Zaira volunteered for
2 years for UNCHR as an English language and Math teacher for refugee children and women. Prior to
moving to Finland, she lived in Toronto (Canada) working as a screenplay writer for Student commercials.
Zaira is a big fan of martial arts, Barcelona Football Club and food blogging.
Chris Bouret, Operations
Chris has a wide experience in the mobile industry. At Nokia Research he led a program to standardize the
existing 3G Voice over IP solution. After graduating from the Helsinki School of Economics MBA program he
developed, for Nokia, a leading mobile photo sharing solution in collaboration with Flickr. At Nokia Services
he supported the business development of leading Internet Services. Finally, he co-founded Furtiv, a startup
that creates social media apps and services. In his free time Chris likes to update his software development
skills and spend time with his family

14. AppCampus World
7.6.2012, 00:00

15. Date/Time 7.6.2012, 00:00
Applications 586
% Company 27.30 %
In Alternative app
marketplace
24.60 %

16. Contacts
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AppCampus
Metallimiehenkuja 10, 2nd floor
P.O. Box 17600, FI-00076 Aalto
FINLAND
pekka@appcampus.fi mobile 050-357 7732
Web appcampus.fi
Twitter @appcampusfi
Facebook facebook.com/appcampus.fi