SEXY LEDS on how to promote your website Eloqua-style. This is an attempt to make friends with marketing giants such as Eloqua and Content Marketing Institute. And some very talented guys from JESS3. We don't have any copyrights to the logos of the companies above. And we are not affiliated with them. Please, guys, don't sue us :) Here are the links to their websites:
http://eloqua.com/
http://contentmarketinginstitute.com/
http://jess3.com/
Here is a place to buy some SEXY LEDS: http://www.candelabrabulb.com
2. Smart business owners, like you, are always
looking for new, inexpensive ways to promote
their website
Folks from Eloqua figured out how
to get the most links to your
website in the cheapest possible way
3. If you want to learn what can you do to
promote your website for free today
Dig in!
Here is how you do it
4. Step 1.
Write a 100 page thesis on Eloqua's content
strategy
Although some enthusiasts, like me, have done it it in the past,
it's not necessary and not recommended. There are simpler
ways to do it
5. Step 1.
Find a graphic designer
who is going to illustrate your stuff
for free or almost free
Eloqua teamed up with and got a lot from this
partnership:
• Website design
• Infographics
• Presentations
• Animated videos
If you haven't found a designer yet, ask your niece to illustrate your
stuff for you
Do you think I am kidding?
6. Step 2.
Create awesome content cheap
Make a video! It is easy in this 21st Century. Did you know Steven
Spielberg shot his last movie entirely with three Iphones?
Well not exactly, but cell phones record broadcast-quality
images, and with a little creativity you can make a promotional
video as good as anyone's promotional video
Check out what I did with my iPad and I've never done or edited
videos in my life
7. Step 3.
Create more content
Make a presentation or two about your product on
SlideShare
The more the better!
8. Step 4.
Be the first one
Nobody cares about the guy who took second place
(Well, besides his parents)
Create something original and make sure that people it
9. Step 5.
Think adjacent
If you are selling energy-efficient light bulbs, think how can you
reach people who care about saving energy
And if you are selling marketing automation software, try
partnering with folks from
10. Step 6.
Find websites where you can submit
your stuff to reach your target
audience
There are places on the web where you can share your content
with interested folks
I am not talking about spammy-looking places like
EzineArticles, I am talking about quality portals on
the subject
Try searching for "your keywords" forum. Often forums would
be located on a portal dedicated to your niche
11. Step 7.
Get some love (and views)
I don't care how good your content is. If your content has attracted
a pitiful 10 views, nobody is going to want to even give it a try
Get as many people as you can to your content pages. And by
people (I mean at least your niece and your grandma). Make
them watch your stuff over and over again. And make them
"Like it" and "Share it"
All this makes you a popular kid in school. All of us want to be
associated with success
12. Step 8.
Link to a powerful giant
Like Eloqua . Tell them that you wrote about their majesty and
hopefully they will "like" and "share" your stuff
Linking to someone big makes you more legit. Like a sixth grader
going to the football game with a ninth grader
13. Step 9.
Entertain
No matter what business you are in, if you want to be successful, you
have to entertain
There are multiple ways to be entertaining. One of them is being sexy
and funny like
Brightest LED Candelabra Light Bulbs
Sexy sells. Boring doesn't sell much of anything
14. Step 10.
Borrow ideas
The best advice I can give you today is to borrow other
people's ideas. Think of it like jazz. You riff on other people's
ideas. Borrow with respect and creativity, and it's a legit deal
With this advice you can create some great content today
Take this presentation and rewrite it so it relates to your business.
And publish it on SlideShare
Today!
15. is a US distributor of sexy,
energy-efficient candelabra bulbs
And my name is Ania Divina.
I am the owner of this company
and as you can tell, I have a black
belt in content marketing