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Passion in corp campaigns

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Leda Karabela
Leda Karabela

How to excite and get people interested

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5 TH MARKETING FORUM, NICOSIA, CYPRUS, DECEMBER 2008 Leda Karabela, IT Pro Marketing Lead MICROSOFT MIDDLE EAST & AFRICA HQ Email: ledak@microsoft.com
PITCHING WITH OOMPH: BE DIFFERENT, BE YOU! Buzz marketing - it’s just something more than a term. Passion - all relationships need it. What can marketers do to create the buzz, attraction, allure and emotional and mental space to get people to act on their sentiments?
PASSION!!!! ,[object Object]
EMOTIONAL CONTAGION, HATFIELD, CACIOPPO, & RAPSON, 1994 ,[object Object],Emotional contagion : the tendency to express and feel emotions that are similar to and influenced by those of others. One view of the underlying mechanism is that it represents a tendency to automatically mimic and synchronize facial expressions, vocalizations, postures, and movements with those of another person and, consequently, to converge emotionally.
THE CASE OF HUSH PUPPIES: SOHO & EAST VILLAGE KIDS
THE BASSET HOUND
1994-1995: THE TIPPING POINT FOR HUSH PUPPIES
THE NIKE + CASE ,[object Object]
NIKE+ IPOD ,[object Object],[object Object],[object Object],[object Object]
SOCCER & FANS A CASE FOR THE FUTURE ,[object Object]
HOW TO CONNECT & EXCITE THE FANS ,[object Object]
LINKAGES ,[object Object]
LINKAGES ,[object Object]
PC & MOBILE ,[object Object]
SO, IS THE CORPORATE WORLD CHANGING?
ENTERPRISE FOR THE FUTURE ,[object Object]
IBM.COM/ENTERPRISEOFTHEFUTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SO... HOW COULD YOU INFLUENCE THOSE YOU WANT TO TOUCH?
HOW OLD DO YOU THINK THIS YANKELOVICH POLL IS? ,[object Object]
THE TIPPING POINT, MALCOLM GLADWELL, 2001 ,[object Object],[object Object],[object Object],[object Object],[object Object]
PASSIONATE MOVEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! QUESTIONS? COMMENTS? ARGUMENTS? EMAIL ME AT LEDAK@MICROSOFT.COM

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Passion in corp campaigns

  • 1. 5 TH MARKETING FORUM, NICOSIA, CYPRUS, DECEMBER 2008 Leda Karabela, IT Pro Marketing Lead MICROSOFT MIDDLE EAST & AFRICA HQ Email: ledak@microsoft.com
  • 2. PITCHING WITH OOMPH: BE DIFFERENT, BE YOU! Buzz marketing - it’s just something more than a term. Passion - all relationships need it. What can marketers do to create the buzz, attraction, allure and emotional and mental space to get people to act on their sentiments?
  • 3.
  • 4.
  • 5. THE CASE OF HUSH PUPPIES: SOHO & EAST VILLAGE KIDS
  • 7. 1994-1995: THE TIPPING POINT FOR HUSH PUPPIES
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. SO, IS THE CORPORATE WORLD CHANGING?
  • 16.
  • 17.
  • 18. SO... HOW COULD YOU INFLUENCE THOSE YOU WANT TO TOUCH?
  • 19.
  • 20.
  • 21.
  • 22. THANK YOU! QUESTIONS? COMMENTS? ARGUMENTS? EMAIL ME AT LEDAK@MICROSOFT.COM