Presentation to the Annual General Meeting, CPRS Ottawa-Gatineau, June 11, 2014

1. CPRS Ottawa-Gatineau
Annual General Meeting
June 11, 2014

3. Our Year in Review
• Membership
• Student program
• Communications and community
• Professional development and networking
• Governance and board administration
• Strategic planning and team-building
• A look ahead to 2014-15

5. Membership
• Recruitment and retention
• Improving/demonstrating value of membership
• Engaging senior practitioners
• Building on our successful Student program
• Encouraging pursuit of Accreditation
GOALS for next year:
• get to know every member of our Chapter
• grow our Society by 10 per cent

7. Student Program
• Successful recruitment of student members
• Strong engagement and leadership team
• Dedicated programming
• Creative partnerships
• Excellent links with academic institutions
• Exceptional volunteer base for Chapter events
GOAL: continue creating opportunities for students
to learn about PR and pursue their career goals

9. Communications and Community
• Strong social media presence
• Conversion to MailChimp and compliance with
new anti-spam regulations
• Web site renewal
• Focus on value-added content and a strong
editorial calendar
GOAL: a trusted voice for PR in our community –
with strong member engagement

11. Professional Development and Networking
• High-quality PD events / Social events free
• Mixture of formats, including panel discussions
and case studies
• Building partnerships with colleagues at IABC,
Women in Communications and Technology,
HCPRA, etc.
• Promote accreditation
GOAL: Focus on high-value, low-cost events for
members; sustain momentum with monthly
events

13. Governance and Board Administration
• New Board members
• Recruited a CPA as our new Treasurer
– Submitting audited statements for last two years
– Updating filings with CRA
– Implementing electronic record-keeping
GOAL: leverage technology and National Office
supports to ensure smooth and transparent
operation of the Society

14. Strategic Planning and Team-building
• Strategic retreat for Board July/August
• Agenda includes a member consultation to
test our plans and get advice/input
– Watch for invitation
• Our web renewal and member engagement
projects will be collaborative
– We need your stories and your ideas
GOAL: consistently high member satisfaction
and engagement

15. A Look Ahead to 2014-15
• Member Engagement Program: “I’m a CPRS
Member and here’s why”
– Showcase our Board, members, students
– Demonstrate the diversity of our PR stories
• Demonstrate the power of membership
– Show me, don’t tell me!
• Engage more members online, and as
volunteers, speakers, mentors and mentees
GOAL: monitor, measure and share successes
with CPRS family across Canada

16. We Want Your Input!
• Join us in person this summer
• Follow and engage with us through Facebook
and LinkedIn
• Watch for our campaign launch and tell us
your PR stories
• Become a volunteer
• Become a sponsor/partner
• Explore Accreditation and Board membership

17. Thank You!Thank You!