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The 10 Missing Links Affecting Your Linkedin Profile
http://products.learnit2earnitwithlynn.com/10linkwebinar
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I advise my clients that the LinkedIn profile is one of the most powerful small business
marketingstrategies. It can provide a myriad of benefits. In this article I'm going to take you
through thecomponents of the successful LinkedIn profile.
Start to build trust. LinkedIn is a professional networking site with many marketing
opportunities foryou as a small business proprietor. You can build trust rapidly as your whole life
history is there forthe reading. Complete the LinkedIn profile as much as possible. Be sure to write
a friendly andwarm summary, too. Upload a professional head and shoulders image that is
friendly andapproachable. People prefer to do business with those that they have seen. Humans
need to beable to relate to a person before taking a relationship further to the point of spending
their hardearned money.
Start connecting. Your next task on LinkedIn is to connect to as many people as you can
remember from your past. Rack your brains to think about school friends, colleagues from years
ago - everybody that you can remember. The more people that you connect to, the more your
connections your profile will show to anybody using LinkedIn to find business partners in your
niche. Each connection will work as a backlink to your profile page. The more connections you
have to your profile, the better your profile page will perform in search results.
Build more trust. Being connected to more people, you will again be contributing to the trust
factorof your profile. People would rather do business with a contact of a connection or friend
than withsomebody whom they know nothing about. When you come across somebody you know,
thinkabout whether you can provide them with a testimonial, and then ask if they could do the
same foryou. Testimonials are important for trust building.
A LinkedIn profile gives credibility. Even if you do not have much time to sign into and
interact onLinkedIn, it is still well worth having a completed profile. I have enjoyed clients
contacting me evenat times when I haven't been active on LinkedIn. Make a LinkedIn profile part
of your smallbusiness marketing strategy.
Get active in Groups and Answers. Groups and Answers are two powerful ways to network
onLinkedIn. You can find relevant groups by searching for your niche business area. Think about
where you might find the people you can help. Spend time mingling and commenting on the posts
of others. Add a few items from your blog as appropriate.
Answers is an opportunity to show that you are knowledgeable about your field. Quite often
peoplewill post questions asking for help. You can answer in the most polite, knowledgeable, and
helpfulway - your answer will be seen by others in the field, and you will build credibility.

In all the years that I've used LinkedIn, I certainly have gained many clients and made
somepowerful business connections. I cannot speak highly enough of Linkedin, and how
important it isfor a small business to have a presence on this site from a small business
marketing perspective.
Paul Carter is an experienced online marketing consultant and runs one of the leading online
marketing agencies in the marketing industry. He has helped many businesses to build a
successful marketing strategy that results in leads and sales.
If you would like to know more about his online marketing service you can contact him at
his site.He also provides marketing ideas, tips and white papers on his blog - go there now to
see whathe's got on offer today.
Article Source: http://EzineArticles.com/?expert=Paul_Calhoun_Carter
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The 10 Missing Links Affecting Your Linkedin Profile
http://products.learnit2earnitwithlynn.com/10linkwebinar
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