The document summarizes a content curation workshop held by LearningCafe on October 12th, 2017 in Sydney. It provides details on how to participate via Q&A or Twitter, and lists experienced panelists from various organizations. The workshop covered topics like best practices in content curation, introductions from panelists, and next steps for attending future LearningCafe events.
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Content Curation for Learning – Beyond the Basics
1. Thurs, 12th October 2017, 12-1 PM, Sydney
Ways to participate:
• Q&A Box - comment, whinge & opinions
• Twitter Backchannel - @lrncafe #ContentCuration
Knowledge
Sharing
Better Practices
Experienced
Panel
Content Curation for Learning –
Beyond the Basics
2. 2
Introductions
Activate Learning Solutions
Adslot
APA Group
Apria Healthcare
Blackboard Pty Ltd
BNZ
Capgemini
CBA
CCA
Chartered Accountants
ANZ
Churches of Christ in
Queensland
Citizens Advice
Coca-Cola amatil
Cochlear
Converjez
Dara-Oak Academic
Community
Department of Education
e3Learning
Efic
EY
Gai Reddin
GPC Asia Pacific
Health Infrastrcture
IAG
IECL
IP Australia
kineo
King & Wood Mallesons
Macquarie
Paul Boicovitis
Global Learning Senior
Content Curator
Telstra
Tim Dodd
Education Editor
Australian Financial Review
Jeevan Joshi
Producer & Founder
CapabilityCafé /LearningCafe
Consultant - LearnD
MEndocino County Office of Education
Nationwide Insurance
new york institute of technology
News Corp (News Xtend)
Nous
NSW Department of Education
Optus
Pacific National
Pemex
Pernod Ricard
Pernod Ricard Winemakers
Personalised Learning Solutions
Qantas
QBE
Qudos Bank
Queensland Urban Utilities
RFDS
Siemens Pte Ltd
simPRO
Skillsoft
Suncorp
Sydney Water
Taronga Conservation Society
Australia
TCGRx
Telstra
Thiess
Transport Accident Commission
usaa
UST
Westpac
130+ 70+
Registrations Organisations
4. 4
Thurs. 2nd November ,12pm AEST
Register: http://bit.ly/cc2ndNov
The Science of Defining Future
Capabilities for the Organisation
5. 5
CapabilityCafe UnConference
Network with 200+
professionals
including Capability
Managers,
Workforce
Planners, HR, L&D,
Strategy &
Business Partners
UnConference
+
Exhibition
Curated Sessions
by Leading
Industry
Practitioners
Meet the industry
experts offering
innovative
solutions
22nd February 2018,
Sydney
VENUE
Aerial UTS Function
Centre, Sydney
Innovative
&
Proven
UnConference
Format
Limited to 150 seats only. Early Bird Passes Available @ 550 + GST
Register: http://www.capabilitycafe.com.au/events
6. 6
Date & Time: Thursday, 30th November 8:30 am– 4.30 pm
Cost: $400 + GST
Location: Sydney
Register: http://bit.ly/LcCCwrkshp
Content Curation for Learning
1 day workshop
8. Volume of Information is Increasing
Half Life of
Knowledge
Decreasing
Complexity
Increasing
Fewer
Employees
Transient
Workforce
Knowledge
Work
Increasing
More Learning
Quantity &
Frequency
8
Disruption
of
Business
Model
Proactive
& Rapid
Learning
Others ?
9. 9
• Content Curation is a new addition
to L&D skill set. Not included in
L&D education.
• LMS platforms are only now
adding content curation abilities
• Coursera or attend 1 day
LearningCafe course.
15. 15
Stage 1- Build
• Develop curation process
• Start community
• Set up tech
Stage 2 -Grow
• Higher volumes
• More automation
Stage 3 – Scale
?
Aggregation Podcast Apps /30 Nos + RSS / 50 no's +Automated using AI
Selection Manual 50% automated 50
Manual
80% automated 20%
manual to find outliers
Contextualisation Manual Mostly manual.
Crowdsourcing,
Editorial team of SMEs
Sharing LinkedIn, Newsletter,
twitter
+ web site
100 subscribers
1000 subscribers
Known brand
?
16. Stage 1 – Build
16
Aggregation Selection Contextualise Share
Courses
Blogs
Internal
Social
Media
Curation
Pick best
content
Add knowledge,
comments, tags
Find, organise
content
Business & Learning
Needs
45 + Podcasts
Established +
Independent
Harvard
NPR (3)
ABC (3)
Wharton
Fin Times (4)
99% Invisible
BBC
McKinsey
Machine Human Human Machine
17. Aggregation
17
Criteria
- Credibility and history
- Original Content
- Evidence or research
based
- Outliers and balanced
view
- In depth treatment –
At least 15 mins
podcast
Technology – 75%
Human – 25%
Overcast
SoundCloud
iTunes
18. Selection
18
Listen to 30 plus
podcasts per week
Shortlist 9
Select 5
10 hours per
week
Listen again
• Value
• Engagement
• Topical
• Needs at least a
3.5 rating
20. Share
20
Phase 1 - Implemented
LinkedIn
Emailer
Facebook
Phase 2 – In progress
Twitter
Web Site
Phase 3 - Plan
Podcast (about
podcasts)
21. May need a mix of approaches
IT Skills
Generic Management
Business Priorities
Specialised Knowledge
Aggregate information &
knowledge on internet
Information based on key
words and roles
Content Context
Approach
Automate
Humanise
Generic Specific
Curated Content
Vendors
Skillsoft, Lynda, Degreed
etc
RSS Feed to intranet
Internal Content
Curation using
SMEs, Editors etc
Personalised
Automated Feeds
$$$
$ $
$$$$
Your current tech
could give you a big
win
$
Integrate with intranet
for quick win
Great for generic
content but wont
provide for specific
needs
Can provide real
value add or can be
waste of money on
how it is set up
27. Lessons Learnt
27
Know why you’re curating
Know where you’re curating
Know what you’re curating
Inform your audience
Engage your audience
Be prepared to Create
Empower your learners
29. Where do journalists get information from?
•Know what’s happening
•Read/watch the news
•Social media
•Wire stories
•Unsolicited information (emails/phone
calls)
•Interviews
•Direct observation
•Other people’s research
•Our own research
30. What information do we look for?
•Things which people don’t know
•Things that people don’t want you
to know
•New ways of thinking about what
we know
•Joining the dots
•Synthesis
•To effectively present new
information we give it context
within what is already known
31. 31
How do we structure
a news story?
Simplest form
•Who?
•What?
•Why?
•When?
•Where? More sophisticated
•What happened?
•Why is it important?
•What is the context?
•What is the reaction?
•What happens next?
32. 32
Makeitcompelling
Tell a story....
•Unfold information in a logical
order
•Tread the fine line between
simple and simplistic
•Use examples where it helps to
grasp a concept
•Above all – clarity Make it ‘sticky’
•Stir emotions
•Sympathy, outrage, wonder,
envy
•Utilise self interest
•Pique curiosity
34. Comparing Journalism and L&D
Parallels
• Aim to impart
information which
people will retain
• Tell it simple, time
is valuable
• Focus on the most
important
• Challenge of
condensing many
sources
Differences
• L&D is usually
more complex and
detailed
• L&D goes further,
e.g. aims to
change behaviour
• L&D works from
the existing corpus
of knowledge
• The best
journalism aims to
tell something new
within the context
of what is already
known
37. Next Steps
Join Special
Interest
Community
Attend Workshops
Attend
UnConference
Melbourne
Brisbane
LearningCafe
LinkedIn Subgroup
Register interest
www.learningcafe.com.au
Register interest
www.learningcafe.com.au
Or send us an email - enquiry@learningcafe.com.au
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