In a world that is dominated by urbanisation, technology and changing values, what does it take for the modern company to create an engaged workforce?

1. © 2018 WeWork. Confidential & Proprietary.
Why experience matters
Understanding the demand for a new way of
working
Wybo Wijnbergen,
General Manager Northern Europe

2. Hello.
Placeholder personal &
team photo

3. GET UP
STAND UP
SHOW UP ?
WHAT
MAKES
YOU

5. of Earth’s population will
live in cities by 2050
70%
of jobs that will exist in
2030 haven’t been
invented yet
85%
Source: UN World
Urbanization Project
Source: Dell
Technologies
The workforce
becomes digital
and liquid

6. of people identify as
lonelyThere is an
epidemic of
loneliness
43%
have used their cell
phone in their last social
interaction
89%
Source: University of
California
Source: University of
California

7. global connection
Technology is
rapidly
advancing physical connection
vs.

8. of employees say they are
not engaged in their job
People do not
feel engaged at
work
85%
of talent recruiters cite
competition for talent as
their top challenge
57%
Source: Gallup
Source: GLOBAL
RECRUITING TRENDS,
LINKEDIN

9. Disconnection
Loneliness
epidemic
Liquid digital
workforce
Lack of
engagement
Advancing
technology

10. DisConnection
Purpose
Interest
Space

11. IMPACT
RESULTS VALUES
EXPRESSION
Following purpose to create workspace experiences
Purpose

12. IMPACT
RESULTS VALUES
EXPRESSION
Following purpose to create workspace experiences
Purpose
Engagement for
environment,
communities,
human rights,
neighborhoods etc.
Fulfilment through
happy customers,
empty inbox, new
skills...
Creative expression,
work culture etc.
Authentic, Inspired,
Tenacious, Grateful...

13. The power of curiosity
4 Million
meetups in 2018

14. The power of curiosity
4 Million
meetups in 2018
75%
increase in skills
& knowlegde
89%
improved
leadership skills
89%
greater sense of
community

15. LEARNING
WELLNESS NETWORKING
SOCIAL
Implementing interests into workspace experiences
Interests

16. LEARNING
WELLNESS NETWORKING
SOCIAL
Implementing interests into workspace experiences
Interests
Lunch & Learns
Pitch Night
Speaker Series
Panels
Peer to Peer
knowledge Sharing
Yoga
Product Samplings
Meditation Demo
How to lower stress
Juice/Smoothie day
TGIM
Happy Hours
Holiday Celebrations
Cooking Demo
Wine Tasting
Cross-functional
team dinner
Speed Dating
Breaking Silos Mixer
Buddy Program

17. Optimizing space for the best workplace experience
LEARN CONNECT
Space

18. Optimizing space for the best workplace experience
LEARN CONNECT
Space
Where do people
interact?
How do people
interact?
Why and when do
interactions take
place?
Space as a service
for HR
Technology as a tool
for humanisation

19. Human
connection
Personal
growth
+ =
Purpose
Interest
Space
Amazing workspace experience

20. © 2018 WeWork. Confidential & Proprietary.
Human connections empower
personal growth.
Wybo.wijnbergen@wework.com