Tweet Share David and Teresa will share the story of connecting employee purpose with business innovation that shows how a HR function can have real impact on transforming an organisation.

1. Amplifying talent
by Sony Music
The connection between
employee purpose and innovation

2. 36
Offices
NY
Headquarters
1887
Traced heritage
42
Countries
3600
Employees

3. Breaking
news…
The album is dead.
Long live the album.
The combined sales of all
three major record
companies grew by a total
of $1.04bn in 2017.
Who’s more powerful,
Universal or Sony
Music?
Apple makes more money
in 3 weeks than the entire
recorded music industry
does in 1 year.
The music industry is
cool… so you mustn’t
have any problem
recruiting the best
creative talent?
What’s the Netflix of the
music industry?

4. Innovation is not just
coming up with ideas
but implementing them
We have 2 types of
talent – our artists and
our employees

5. Embrace
innovation
Strengthen
personal
leadership

6. Early
adopters
Talented people who are in
the early stage of their
leadership career and
demonstrating the ability
to do more ….

7. And we’ve seen an equal balance of men and
women in the emerging leaders we’re developing.
People from every region and division of SME,
helping us build a diverse pipeline of talent for
our business...

8. Amplify
explained
Out innovating the
competition
• Creativity
• Experimentation
• Risk / Fear
Optimising my own
performance
• Mindset
• Personal growth
• Reflective learning
Optimising the
performance of others
• Relational intelligence
• People motivation
• Personal brand
Out maneuvering
the competition
• Pace
• Agility
• Implementation

9. Major
milestones
Amplify’s a journey.
And you’re part of it.

10. Major
milestones
Amplify’s a journey.
And you’re part of it.
March – April
Preparing to explore

11. Major
milestones
Amplify’s a journey.
And you’re part of it.
May
Explore Week
March – April
Preparing to explore

13. Major
milestones
Amplify’s a journey.
And you’re part of it.
May – September
Activation Period
May
Explore Week
March – April
Preparing to explore

14. Major
milestones
Amplify’s a journey.
And you’re part of it.
September – October
Regional Showcases
March – April
Preparing to explore
May – September
Activation Period
May
Explore Week

15. Business
level impact
Artist development
Consumer strategy
Internal capability

16. Cultural
impact
Common language
Thinking big to act small
Creating a movement

17. Individual
Impact
Better leadership
of Amplify delegates reported that the
Emotional intelligence coaching they
received has positively impacted the
development of their leadership
capability at SME.
93%
of delegates also told us the
leadership sessions at Explore Week
positively impacted the way they lead
at SME, allowing them to increase
their performance in this area.
91%
Over the last 4 years,
262 Talented People
have accelerated their
growth through Amplify
Nearly one quarter of
alumni have secured a
promotion within 12
months of completing the
program

18. A more connected SME
One of our aims with Amplify is to build a global
network of talent. Because being better connected
means better knowledge sharing.
Improved innovation
Over 100 individual and 23 group experiments
have run around the world
of Amplify delegates
reported that
learning the MVP
process had a
positive impact on
how they now
approach
innovating.
of all Alumni report
that the experiments
have led to learning
and knowledge
which has changed
how they, their team
or division works.
And in some cases
the whole region.
85%100%
of Amplify delegates said Amplify had
a positive impact on developing their
internal network.
95%

19. Takeaways