Innovation requires a culture of experimentation. Like Peter Drucker said "Culture beats strategy for breakfast". The panel members will explore how they foster and cultivate innovation culture and what characterizes a great innovation culture.

1. CULTURE OF ENTREPRENEURSHIP
Gabrielle Bufrem
Pivotal
@gbufremsays
Ellynita Lamin
Maersk Drilling
@e11yne
Dennis Heider
Volkswagen AG
(Ideation:Hub)
Ralf Westbrock
str84wd Products
@ralfwestbrock

2. CULTURE OF ENTREPRENEURSHIP

3. VALUES
CULTURE OF ENTREPRENEURSHIP
HABITS
METHODS
TOOLS

4. VALUES
CULTURE OF ENTREPRENEURSHIP
HABITS
METHODS
TOOLS
OWN VISION FOCUS
CREATE VALUELEADERSHIP

5. CULTURE OF ENTREPRENEURSHIP
Gabrielle Bufrem
Pivotal
@gbufremsays
Ellynita Lamin
Maersk Drilling
@e11yne
Dennis Heider
Volkswagen AG
(Ideation:Hub)
Ralf Westbrock
str84wd Products
@ralfwestbrock