iBoatApp is a mobile app created in Brescia, Italy that helps boaters find useful navigation and safety information. It addresses common problems like finding fuel/restaurants and knowing local rules. The app crowdsources this information from users, including locations, utilities, and reported dangers. Users can add places, dangers, and details. The company is seeking €150,000 for the initial release and provides metrics for the trial app iBoatGarda which had over 1,200 downloads and 500 active users in its first month.

1. navigate, add, share!
by: Leandro Puca - info@leandropuca.it - tel. +39 3403008873 - www.iboatapp.com
Proudly made in Brescia, Italy
lunedì 11 giugno 12

2. Company & Mission
• iBoatApp is a mobile application that helps
all those who have or rent a boat, to find
information useful for navigation and water
safety, thanks to an all-in-one instrument
“user generated content”, easy to use.
www.iboatApp.com
lunedì 11 giugno 12

3. Problems
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4. ?
Problems - informations
• Information problems
- where is the nearest
refuel?
- where are the restaurants
near the coast?
- where are the landscapes
or tourist places to see?
- is there a docks map?
- what are the local
navigation rules?
- etc.
www.iboatApp.com
lunedì 11 giugno 12

5. ?
Problems - security
• Security problems
- is there a real-time
instrument to know where
are the rocks?
- If a boat is in trouble who
must call? What to say?
- I'm a sub, in addition to
the signal buoy is there
one more tool to indicate
my position?
www.iboatApp.com
lunedì 11 giugno 12

6. Solution
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7. Solution - informations
• List of places
Places listed by
categories (refuel,
restaurants,
landscapes, rental
boats, sailing centre,
etc..)
www.iboatApp.com
lunedì 11 giugno 12

8. Solution - informations
• Ultilities
Utilities section where
to find:
- local navigation rules
- weather
- docks map
- emergency numbers.
www.iboatApp.com
lunedì 11 giugno 12

9. Solution - security
• Dangers
- view of dangers
inserted from other users
- possibility to add new
dangers choosing
between: rocks, boat in
difficulty and diver
presence (divers can
also choose start-end
immersion time)
www.iboatApp.com
lunedì 11 giugno 12

10. How it works?
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11. How it works?
• Choosing the map
The user begins by selecting and buying the map
on which he wants to navigate
Europe Italy Venice
Africa France Sardinia
Indian Ocean Spain Lake Garda
East-Asia Greece Lake Como
Australia ... ...
...
www.iboatApp.com
lunedì 11 giugno 12

12. How it works?
• Consultation
The user can find a series of places posted by other
users, shown on a map or by list. He can see the
details of each place, set it as a route or make a
check-in.
by map by list place detail check-in
www.iboatApp.com
lunedì 11 giugno 12

13. How it works?
• User generated content
The users can add new places or dangers
populating the application.
They can also vote an existing place, upload one or
more images or insert a comment.
add an alert add a place vote a place comment a place
www.iboatApp.com
lunedì 11 giugno 12

14. Marketing
lunedì 11 giugno 12

15. Marketing
• Who are the customers?
- all those who have or rent a boat and have a
smartphone
- company who want to create promotions using a
gamification system
- company who want to sponsor its activities on
iBoatApp
- users who want to buy or sell a boat in a specific
area
www.iboatApp.com
lunedì 11 giugno 12

16. Marketing
• Italy
- n. of boats: 520.000
- n. of “registered” boats (10mt or more): 99.000
* In Italy there are 4000 boats rented boat (without crew) and rental (boat with crew) with
an average of 6 passengers per boat per week for a total of 360,000
** only slightly more than half (59%!) of the structures pleasure craft are able to provide
tourist information
• USA
- n. of boats: 18 million (1.Florida 946,072 boats - 2. Michigan boats
944,8003 - 3. California 894,884 boats)
- n. of “registered” boats: 12,4 million
* Retail sales of boats, accessories and marine services increased six percent to $32.3
billion in 2011
*Resources: “La Nautica in cifre”, “Federnautica”, “NMMA”
www.iboatApp.com
lunedì 11 giugno 12

17. Business model canvas
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18. Business model canvas
KP KA VP CR CS
- Beintoo for gamification - web marketing campaigns - A mobile application that helps - B2B (Adv & Gamification) - divers with a smart-phone
- local magazines - refresh the local informations boaters to find informations - B2C (Ads) - all those who have or rent a
useful for navigation and water - Self-service (App purchase) boat and have a smartphone
- local partnership - monitoring informations
safety through categories - company who want to create
submitted by users
(refuel, restaurants or bar on the promotions using a gamification
- local database informations coast, landscapes, etc..) system
(maps, rules, etc..) - company who want to sponsor
- no more paper maps
its activities on iBoatApp
- discounts
- users who want to buy or sell a
KR CH
- reduction of accidents boat in a specific area
between divers and boat
- tool for buying and selling
boats geolocated
- developers - Apple Store
- social media marketing - Android market
- SEM, Web marketing - website
- WEB/UI/UX designer - social networks
- Google Adwords
CS RS
- Android developer - $$$ in-app/app purchase (Users)
- IOS developer - $$$ from the sponsor (Advertising)
- web/ui/ux designer - $$$ for ads (User Selling/buying boats)
- hosting-
- marketing and webmarketing
www.iboatApp.com
lunedì 11 giugno 12

19. Business model canvas
• iBoatApp is looking for 150.000 euro for the first
round
www.iboatApp.com
lunedì 11 giugno 12

20. Metrics (iBoatGarda)
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21. Metrics: iBoatGarda
• Metrics iBoatGarda (01/05/2012 - 31/05/2012)
iBoatGarda is the first map created by iBoatApp and is available from 4
weeks on Android Market and from 2 weeks on Apple Store.
* the business model is different than iBoatApp, now there is a sales force to sell services to
businesses, in iBoatApp it will be purchased online. iBoatGarda now is free, in iBoatApp the user
will purchase the map.
- N. of download Android version: 512
- N. of download IOS version: 715
- Registered user on app (active users): 542
- Newsletter submissions: 549
- Fans on iBoatGarda Fan Page: 470 like
www.iboatApp.com
lunedì 11 giugno 12

22. www.iboatApp.com
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23. • Facebook
www.iboatApp.com
lunedì 11 giugno 12

24. • Android Market
www.iboatApp.com
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25. • Apple store
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26. Thanks.
Leandro Puca
info@leandropuca.it
+39 340 300 88 73
lunedì 11 giugno 12