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Question 3.What kind of media institution might distribute your media product and why?
• Our film is an British film which will be distributed by a an British distributor. It’s in the thriller genre which is highly influenced by films such as Se7en, The Sixth Sense, Pulp Fiction and Phone Booth.• Films like this would have the same target audience as we are trying to reach out to, so we would be looking at the same distribution companies as these films.
Film classification• Since our film is a British film it can be categorised as to how much of the resources that were using in the production and distribution were British.• After looking into this we decided that our film would be in Category A this is due to our product being fully financed by people in Britain as well as being produced in Britain.
Se7en – Entertainment Film Distributors.• Entertainment is the UK’s leading distributor. The company was founded in 1978 and has showed continuing growth and success since that time distributing a wide range of products and building a significant film library.• Highlights for the company have been the release of The Lord of the Rings Trilogy, one of the most thrilling epic adventures in motion picture history.• Since the millennium the company’s releases have totalled a remarkable thirty-eight Oscar wins and twenty- two BAFTAs ,encompassing a diverse range of genre.
• Working Title Film is British production company.• In the past they have made films like ‘love actually’ which is a romantic comedy which isn’t our genre; so this is unlikely to distribute our film.• However, they make pure British films which is what ours is, therefore they would most likely might interested in helping to finance our film and some of that money would be spend on the distribution.
• In the UK our thriller ‘The Last Rose’ could be distributed by such companies such as Metrodome via the microwave scheme who give small British films a chance to be made with a budget of £100,000 and 18 days to make it. This would be good for our thriller as it would be a small British made thriller, which is what we want.
How would it be viewed?• Our thriller could be viewed through the use of digital cinema or via the internet on our website.• To market our film we would use viral marketing through the use of social networking sites which creates a viral spread. We would also use viral emails which allows the audience to click on a link and watch the trailer and pass it onto friends.• The reason for using viral marketing and through the use of distribution companies because its small scale we will not have enough money to market the film whilst viral marketing is cheap.