1.
Digital Marketing Strategy
On a Budget

2.
Index
1. Plan your digital Marketing strategy
2. Website Optimization Tips
3. Learn how to advertise online on Google, Facebook, Instagram, Linkedin
4. Analyze your data and know what's working
5. Test and improvise for result
6. Case Studies

3.
About Leads Dubai
Leads Dubai is a Lead Generation company.
We believe there are better ways to do marketing.
Leads Dubai was established in Jan 2012 with the aim to help companies achieve
ROI from their digital marketing activities. We specialize in Google Adwords,
Search Engine Optimization & Social Media Marketing in UAE.
We are Google Certified Partners and also partner with top publishers in the
region to offer email marketing & sms marketing services.

4.
Digital Marketing Services We Offer

5.
How People Use Internet Today
1. People are on more than 1 platform. So you need to be where they are.
2. Their time is spent on multiple apps. Their Attention span is decreasing
3. In UAE, there are 3.1 connected devices per person
4. 30% of searches happening are with location keywords
5. 88% in UAE access the internet daily ( Source google consumer barometer )
6. 96% of UAE use internet via Mobile.
7. Means, they want quick information. They want it NOW
8. People expect to get products and services immediately

6.
Where Are Your Customers?

7.
They are mobile

8.
Google Adwords Capabilities
1. Google Search - If they are searching for you. They are looking for you
2. Youtube Ads - Good place to share your story with video and be in their minds
3. Display Ads - Banner ads on multiple websites, good for awareness
4. Mobile Click to call ads are good for direct response ads
5. High Qualified Leads, if done right.

9.
Campaign Setup is the Key
1. Keyword theme & Ad
groups
2. Attractive Ad copies
3. Conversion tracking
4. Effective Bidding settings
5. Effective Landing pages
6. Use of Ad Extensions
7. Remarketing

10.
Measure & Optimize
1. Connect Analytics & Adwords together
2. Know which campaign, ads, keywords are working for you
3. Setup Conversion tracking
4. Regularly check your campaigns to avoid wrong clicks
5. Check Key Metrics like CTR, CPC, CPA, Bounce Rates,
conversion rates to know what is working.
6. Constantly change your landing pages and ad copies

11.
Adwords Campaign on a Budget
1. Show up for your keywords on 1st
page
2. Set up Remarketing Campaigns.
3. Run Display or Video Ads on Youtube
and popular websites
4. If you have your database, upload
them and show them ads

12.
Landing Page
1. Check if your landing page
is mobile friendly.
2. Only Provide key
information
3. Dont ask for too much
details
4. Have conversion tracking
setup
5. Give some good offer
6. Bring qualified Traffic

13.
Live Chat = More Conversions
Special Offer
Get 1st month free
live chat on your
website.

14.
SEO - How to rank on page 1
Website Grader
SE Optimizer
SEO Site Checkup
Open Site Explorer
Nibbler
Screaming Frog
Check My Links
1. Google My Business - Local Business.
2. User Google Keyword Planner, uber suggest tools to
find what people are searching about your services.
3. If there is high amount of search happening, then blog
about it.
4. Create fresh, relevant & useful content / blog once a
week.
5. Make sure to have Good Title of your blog ( Meta Tags )
6. Build Backlinks using Buzz Sumo
7. Check your website strengths & weakness using the
free tools

15.
If you can’t measure. You can’t improve
Before you start, Install below - Its FREE!
1. Google Analytics Tracking Code to measure website traffic and conversions
2. Setup Analytics Goals to measure important actions on your website
3. Install Google Console code to measure website health
4. Install Hotjar to measure how people engage with your website elements
5. Install Conversion Tracking on your /Thank-you pages
6. Install Remarketing Code on all of your website
7. Install Facebook Pixel to your website
8. Install Google Tag Manager Put above code at 1 place & make your life simpler

16.
Content Creation & Marketing
1. Blog every week once. Research your topics in demand and blog
2. Content form = Text, Infographics, Video.
3. Republish that content on social media.
4. Get your friends and staff to share the content.
5. Email the valuable content to your email list.
6. Measure the engagement and boost post good ones on social media
7. Repeat

17.
Have a Mobile First Strategy
Free Resources:
1. Test My Site
2. Google Pagespeed Insights
3. Top 10 Tips to make your site Mobile Friendly
“More than 50% of people will
leave your mobile site if it takes
> 3 seconds to load”

18.
Facebook & Instagram Ads

19.
Targeting Options
on Facebook

20.
Facebook Pixel

21.
What to Test & Optimize
1. Which audience worked - Age, Gender, City, Job Title, Interest, custom
audiences
2. Which Placement type worked - Facebook / Instagram / Audience
Networks
3. Which Ad creative worked - Single Image / Carousel / Video
4. Which Device type worked - Mobile / Desktop / iOS / Android
5. What time of day or day of the week worked.
6. Which landing page worked better. Or was it the offer
7. Analyze the above and optimize

22.
Linkedin Targeting

23.
Ad Formats on LinkedIn

24.
Email Marketing Strategy
1. Setup Autoresponder email on Form fill ups.
2. Schedule series of valuable email content for the next 3 - 6 months.
3. Test different subject lines and prepare the content to be mobile friendly.
4. Aim for higher open and click rates and know the best time and days to schedule.
5. Set up Drip Campaigns based on engagement from the email series.
6. Do not spam with offer emails all time. Unsubscribe
7. Learn what works and optimize

25.
Email Marketing Tool
Special Offer:
5000 Free emails
Test the tool

26.
Marketing Automation Software
Marketing Automation
Push your leads faster down the sales
funnel with drip marketing, email
marketing and conversion optimized
landing pages
Sales + Mobile CRM
Increase the sales velocity of your
business with lead management,
lead qualification and sales
automation
Get a Free Demo

27.
Eyelash Company
Increase in Sales & Brand Awareness
Challenges - Intense Competition - Cost of Product - Re launch in Market
Solution - Retargeting - Custom Audience - Marketing on all social platforms for impact

28.
Car Rental Company - Amex Cars
Amex Car Rentals increases daily phone calls and chats
Challenges - Intense Competition - Cost of Marketing - Price Sensitive Market
Solution - Target Right Set of Keywords - Advt on Right Time - Follow Best Practises

29.
Free Adwords Audit Offer
1. How much Ad Spend wasted
2. Adwords Account Structure
3. Adwords Campaign Settings
4. Ad groups & Keywords Themes
5. Ad copies & Keyword Relevance
6. Negative keywords & Match types
7. CTR Review & Ad extensions
8. Use of Latest features
9. Campaign Network & targeting
10. Conversion tracking & Remarketing
11. Campaign Bidding Strategies
12. Landing Page Effectiveness
13. Impression share & Opportunity lost
14. Final Step: Reporting & Action Plan

30.
mukesh@leadsdubai.com
050 3047470
www.leadsdubai.com