How to get social on Facebook and generate leads is a great venue for the growth of any business. For the past several years we have been working with clients who's number one goal was to get more fans and generate leads. Facebook for business can be accomplished with some very important strategies. Marketing is a little different than how it use to work. Back a few years ago in the dark ages around 5 years ago. Businesses use to advertise great prices to entice people to come into their establishment. After they arrived they would engage with them working on building a relationship while they were deciding on making a purchase. Social media has made this process much easier, however many business owners have not embraced the social media as a viable marketing business plan. You see change is never easy. Now is the time to take the process of attract, entice and engage to the social media platforms. Many businesses I see don’t have a foundation to build on because they don’t start with a strategy. The social media allows you to reach a much larger audience in a much shorter time and time is money. Building a fan base is extremely important because it widens your circle of influence.

1. “How To Get Social
On Facebook &
Generate Leads”
by Lloyd

2. Social Media marketing
is a great way to boost
interest in your brand
and increase leads and
sales.

3. So . . . .With That
Said Let’s Discuss
Facebook In
Particular.

4. Are You Aware of The
Precise Types of
Content That Will
Make Your Marketing
Successful?

5. What is content strategy? It’s
your mindset, culture &
approach to delivering your
customer’s information needs
in all the places they’re
searching for it, across each
stage of the buying process.

6. It takes a solid
plan to pull this
off.
Winston Churchill
once said, “He who
fails to plan is
planning to fail.”

7. Nothing could be truer
with respect to your
Social marketing. It’s the
planning that must
come first before you
move out into the world
of Social Media.

8. There are 3
categories of
content that are
most ideal and
should factor into
your overall Social
marketing plan:

9. 1. Personality. This type of
content focuses
on subjects outside of your store, your
products and your services. We’re talking
about fun, humorous and engaging
content that people generally enjoy
seeing and interacting with.

10. Irresistible community-related
stories and interesting subjects
that peak peoples’ attention
are what you’re going for. It’s
the hardest type of content to
produce and it gets you the
highest engagement.

11. 2. Brand. This type of
content revolves
around your
dealership’s brand –
the characteristics that
compel people to buy from you. This
would be things like interesting
stories about your customers (with
pictures), video interviews &

12. testimonials, coverage of local events
that you’re participating in, your blog
posts, “How to” videos and certainly
anything focusing on employee or
affiliate recognition. (Percent of
total content: 20%)

13. 3. Product. Here’s where you get to
share specials and spotlight cool
features of your business.

14. Most everyone knows by now that
Social is not a broadcasting tool,
but don’t be afraid to post sales-
related content. You’ve worked
hard to build trust with the
audience and you’re allowed to
reap the benefits. (Percent of
total content: 10%)

15. Take action now. Develop your
Social marketing plan utilizing
these 3 valuable types of
content. You’ll see the results
you’re looking for sooner and
with more consistency. Build it
the right way and they will
come.

16. CEO & Founder of
Global Apps Network &
NetDivvy

17. www.LloydDobson.com
FREE 8-Day Boot Camp
or If YOU Want In The
Exploding Mobile App Biz
www.MobileAppOpportunity.com

18. “Remember It Is Not
What YOU Know, But
What YOU Do With
What YOU Know”
www.LloydDobson.com