1. Design, Marketing, PR
& Event Planning/Promotions
T-shirt design by Lori
Samples created by Lori Cutter
2. Intel Corporation - Channel Marketing
Created Business
Development Funds (BDF)
online web based tool for
Intel’s resellers to request
marketing funds to offset
their advertising, events and
promotions and created
training tool.
Responsible for creation of
web tool from conception to
launch and all upgrades.
Worked with IT, marketing,
field sales team, resellers,
finance, accounts payable,
compliance and legal to build
a tool that would allow
advertising $$’s to be
requested by reseller,
approved by sales and claims
paid by marketing.
3. Intel Corporation -
Payables Challenge
Created fun way to encourage 37 Intel purchasing
organizations in North America to reduce and collect
$18M of aged invoices. Sample of graphics used for
marketing project which we placed on T-shirts,
websites and internal communication. Tracked all
financial indicators in goal post. Awarded winning
purchasing team with a tail-gate party!
4. Open Wheel Magazine & Press Credentials
Member of motor racing media for over 20 years with accreditation by NASCAR’s
National Motorsports Press Association. Over 500 nationally published stories.
5. 2009-2010 Sprint Car Driver Sponsorships to
Market Winning With Wellness &
Mannatech Sports and Wellness Products
Brandon Wimmer & Team #7TW – Calvin Landis #70– Knoxville, IA
Allstar Rookie; Indiana - Pennsylvania Raceway
6. August 14, 2009 – Knoxville Nationals
Autograph Session
Organized autograph
session at National
televised race and
created all marketing
materials and press
releases in National
newsprint to
announce event.
7. Sponsorship Strategy & Athlete Promotions
Leveraged 200+
professional global
athletes on Team
Mannatech for
product promotion
& event marketing.
Certified ISKA
Created graphics and layout
of marketing flyer and (International Sports
product info card handed out
to race fans at race events.
Karate Assoc.)
nutrition coach.
Worked with my
race driver Brandon
Wimmer, Team
Mannatech athlete,
to educate fans on
proper nutrition and
exercise.
8. Volunteer – Event Services
National Sprint Car Hall of Fame
& Museum – Knoxville, IA
Work with marketing and event staff at various nationwide events to sell
raffle tickets and promote fund raising activities by sharing with fans the
facts about the race car and sprint car racing. Market private label
apparel line in gift shop.
“Promoting the future of sprint car racing by preserving the past.” Each year car builders and
engineers in sprint car racing donate parts to put together a top competing car to raise money
for the museum by selling raffle tickets.
World of Wheels Xcel Energy Center – St. Paul, MN Knoxville Nationals Trade Show – Knoxville, IA
May 2010 T-shirt design by Lori August 2010 T-shirt design by Lori
9. Cedar Valley Church - Event Planning
Samples of flyers created to market new ministry I am
leading. Artwork appears in church bulletin, PowerPoint
announcements, website and email blasts.
10. Cedar Valley Church - Event Planning
Ladies Tea Event 10/2010
“The Table”
Designed table layout, floral
centerpiece and customized gifts
for each lady in attendance.
12. Designer of Private Label Racing
Apparel Company
Parade Lap Apparel tradeshow event – Knoxville,
Iowa 2004
Catalog cover of private label ladies racing Store front window display of my apparel on
apparel line. Designed logo & catalog layout. sale in Pella, Iowa
13. Parade Lap
Ladies Racing Apparel &
TM
Accessories
Machine Wash - Delicate
Hand Wash to preserve garment
Designed by: Lori Manes-Blackburn,
Owner
Copyright & Trademark Protected
Email: paradlap@home.com
Sample of clothing tag and print advertising
created to market private label clothing line.
14. Premium Customer Service
Minnesota Twins – 2010 Season
Provide Superior Service to Champions Club Guests
Received (4) High Five Awards Created personalized work table for security staff who sit in
for providing co-workers & the service level and manage visiting team clubhouse.
guests with Magic Moments.
Created spreadsheet analysis of Seattle Mariner’s Diamond
Club in comparison to Champions Club and made process
improvement recommendations.
Implemented several work-flow improvements and shared
value add for our guests to other co-workers.
Prepared position responsibility document highlighting the
key tasks for all 12 staffing positions in Champions Club.
Suspected guest was very ill during opening game and got
first aid. Ambulance called and was told later I saved her
life!
Came to rescue of guest being hit by ball, provided ice pack
and then later presented her with game ball from team.
15. The previous pages are samples of creative design, branding, packaging,
marketing, public relations and event planning projects which I have created
over the years in positions of hire and volunteerism.
I can take an ordinary project and add my creative perspective
and turn it into something unique and extraordinary.
My passion is to deliver a finished project
that surpasses all expectations and WOW’s my client!
- Lori Cutter
