Join us for the knock-down event of the New Year for the media, marketing, and advertising industry. The 5th Annual NYC Bowling for Breastcancer.org event takes place on February 13, 2014, at Lucky Strike Manhattan. Raising over $1.8M dollars and earning the support of the nation’s most prominent companies and organizations, the funds raised support Breastcancer.org, the world’s leading online resource for breast health and breast cancer information and support. For more information, visit www.bowlingforbreastcancer.org.

1. The Knock-Down
Event of the New Year
for the Media, Marketing,
and Advertising Industry
Your contributions enable us to spread
critical breast cancer information
to people around the world.
5th ANNUAL
Bowling for
Breastcancer.org
Thursday, February 13, 2014
6–10 pm • Lucky Strike Lanes – NYC

2. Over 100 Companies Have Participated

3. Thousands of
People Have
Attended
 1,224 registered + walk-in traffic
 Over 220 advertisers, agencies,
and media companies represented
 In 2013, the Ad Club and the CMO Club joined the party

4. Contributions Have Been Generous
and Have Made a Big Difference
Funds raised have supported:
 award-winning website
operations
 Spanish-language initiative
 online community
 35% growth
raised over the last four
years
$1.8 million

5. About Breastcancer.org
 A nonprofit organization providing the most reliable,
complete, and up-to-date information about breast
health and breast cancer
 Averages 1.3 million visits each month
 16.5 million visits in 2012
 Celebrating 13 years of helping women and their
loved ones make sense of the complex medical
information about breast cancer
Source: Google Analytics 2013

6. Award-Winning Website
 7,000 pages of original,
expert-reviewed content
 70,000 email registrants
 70-member Professional
Advisory Board
 Mobile optimized
 eHealthcare
Leadership Awards:
Breastcancer.org has won
multiple eHealthcare
Leadership Awards for Best
Site Design and Health/
Healthcare Content since
2005.
AWARDS
 2011 Webby Awards:
Breastcancer.org's
Breast Cancer Diagnosis
Guide was selected as
an Official Honoree
for the Education
& Reference category in
the 15th Annual Webby
Awards.
 2011 PR News’ Nonprofit
PR Awards: Dr. Marisa C.
Weiss was named
Nonprofit Communicator of
the Year.
 Breastcancer.org was
awarded 4 stars from
Charity Navigator
two years in a row.

7. Source: Google Analytics 2013
16,529,926

8. Spanish Update
 Actress Judy Reyes is Breastcancer.org’s
U.S. Hispanic spokeswoman. Stars in
"Devious Maids" on Lifetime Television
 Day-to-Day Matters and 2013 Research
News translated into Spanish in 2013

10. 2014 Bowling Sponsorships
Perfect 300
Event Sponsor $30,000 ($21,000 deductible)
Red Carpet $30,000 ($27,500 deductible)
5th Strike
Music/Entertainment $20,000 ($17,600 deductible)
Video/Photography $20,000 ($17,600 deductible)
Agency Bonding Event $20,000
Strike Sponsorships
Health/Fitness Raffle $15,000 ($13,600 is deductible)
Demo/Presentation Table $15,000 ($13,600 deductible)
Road Warrior Raffle $15,000 ($13,600 deductible)
Strike Expert $15,000 ($13,600 deductible)
Scorecard & Trophies $15,000 ($13,600 deductible)
Auction $15,000 ($13,600 deductible)

11. 2014 Bowling Sponsorships
Lane Sponsorships
Bowling Lane $ 7,500 ($6,500 deductible)
VIP Bowling $10,000 ($8,800 deductible)
Bowl With a CMO $10,000 ($8,800 deductible)
Billiard Sponsorships
Billiards Table $5,000 ($4,465 deductible)
Supporting Sponsorships
Enthusiast $500 ($390 deductible)
Advocate $2,000 ($1,780 deductible)
Supporting $3,000 ($2,674 deductible)
Aficionado $4,000 ($3,565 deductible)

12. 2014 Bowling Sponsorship Opportunities
Perfect 300 Event Sponsor $30,000
Superior visibility during the event with signage and company logos associated with the
delivery and service of food and drinks throughout the event, including logos on napkins,
coasters, and servers’ t-shirts. NOTE: Naming rights as the Platinum “Official Sponsor” is
available for a negotiated price.
Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for
a total of 20 participants/guests at the event
Red Carpet $30,000
Name and logo surrounding the entrance to the event, registration desk, name tags, coat
check, and signage at the exit table with gift bag distribution. Sponsor receives immediate
visibility to all who attend as they are greeted and registered, as well as visibility as the
participants leave.
Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for
a total of 20 participants/guests at the event

13. 2014 Bowling Sponsorship Opportunities
Music/Entertainment $20,000
Name and logo surrounding all the music and entertainment activities, including live DJ
and roaming entertainment. Sponsor will be able to raffle a device pre-loaded with
music or gift card to iTunes. Excellent sponsorship for a company in the
music/entertainment business as it deepens the connection between the event activities
and the company’s products/services.
Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests,
for a total of 12 participants/guests at the event
Videography/Photography $20,000
Name and logo surrounding all video and photography activities, including live
streaming of the event, photo booths, and roaming photographers. Great sponsorship
for a company that participates in the online video and photo/image creation/sharing
business as it deepens the connection between the event activities and the company’s
products/services.
Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests,
for a total of 12 participants/guests at the event

14. 2014 Bowling Sponsorship Opportunities
Agency Bonding Event $20,000 ea.
This first-of-its-kind special program helps connect senior media professionals from the
agency with publishers and content producers. The agencies participating have agreed to
make 5-6 of their senior media and account executives available to meet with the
publisher/content producer teams. This meeting can be hosted as a breakfast or lunch
meeting at an agreed-upon venue (either at the agency’s or publisher’s location). The
meeting is intended to foster an open dialogue between the agency and sponsor with the
goal of the discussions to clarify how to optimize a publisher’s/content producer’s
relationship and work with the agency. These are not account-specific meetings.
Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for
a total of 12 participants/guests at the event. Plus, 4 of your participants will have access
to the preview event with CMO Club attendees.
NOTE: There is no actual or implied commitment from or on behalf of the agency
to purchase advertising from or as a result of the sponsorship.

15. 2014 Bowling Sponsorship Opportunities
Auction $15,000
Name and logo surrounding the silent and live auctions. Several auction tables will
contain items for preview and bidding. Sponsor receives high attendee visibility as
attendees will be encouraged to review and bid on auction items throughout the night.
Sponsor will announce the live auction winners. Excellent sponsorship for a company
in the media auction business (ad network, exchange, SSP, DSP) as it deepens the
connection between the event activities and the company’s products/services.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8
participants at the event
Scorecard & Trophies $15,000
High level of visibility throughout the venue as the sponsor’s logo is placed on every
scorecard video screen over each of 26 lanes. At the end of the event, the sponsor will
announce the winners and hand out gifts for the highest and lowest scores, most
strikes, and other bowling achievements. This is an excellent sponsorship opportunity
for a company in the media research or ad tech business as it deepens the connection
between the event activities and the company’s products/services around
measurement and scoring.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8
participants at the event

16. 2014 Bowling Sponsorship Opportunities
Strike Expert $15,000
Sponsor a bowling pro to walk the lanes and give advice to the bowlers. The pro will
wear a sponsor-provided bowling shirt with the sponsor’s name/logo. Tip sheets with
“Sponsored by” will be handed out at the registration desk as well as placed at the
tables at every lane. Be visible and relevant to all participants.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8
participants at the event
Road Warrior Raffle $15,000
Receive access to all event attendees (approximately 500) with the opportunity to
collect contact information from raffle participants. The raffle can include one major
item or several lower-cost items, for a total value of $1,000. Sponsor will provide the
item(s) and announce the winner(s) at the end of the evening.
Recommended raffle items include a tablet (iPad mini, Amazon Fire, Google Nexus),
headphones, carrying case, etc. Sponsor receives high visibility as two staff members
will circulate throughout the venue selling raffle tickets and collecting contact
information.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8
participants at the event

17. 2014 Bowling Sponsorship Opportunities
Demo/Presentation Table (4 available) $10,000
Sponsors receive a 6-foot display table and signage during event. Table can be used to
promote company products/services or provide sampling (e.g., fragrance, make up,
chocolates).
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants
at the event
Bowl With a CMO (4 available) $10,000
In partnership with the CMO Club, the sponsor bowls with a designated CMO.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) plus one guest pass for a
total of 9 participants at the event.
Health/Fitness Raffle $ 7,500
Receive access to all event attendees (approximately 500) with the opportunity to collect
contact info from raffle participants. The raffle can include one major item or several lower
cost items, with a total value of $1,000. Sponsor will provide the item(s) and announce the
winner(s) at the end of the evening.
Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants
at the event

18. 2014 Bowling Lane Sponsorship Opportunities
Lane Sponsorships
(37 bowling lanes available)
 Bowling Lane $ 7,500 ea.
1 bowling team (1 lane with 8 bowlers)
 VIP Bowling Lane (8 available) $10,000 ea.
Private lane and bar located in the Luxe suite. Perfect for entertaining clients!
1 bowling team (1 lane with 8 bowlers)
 Bowl with a CMO (4 available) $10,000 ea.
Invite a CMO to bowl with your team!
1 bowling team (1 lane with 8 bowlers)
Billiards Sponsorships
(16 billiards tables available)
 Billiards Table $ 5,000 ea.
1 billiards team (1 billiards table with 4 players)

19. 2014 Bowling Lane Sponsorship Opportunities
Enthusiast $500
1 guest
Advocate $2,000
Company name is listed as a sponsor, includes 2 guests
Supporting $3,000
Company name is listed as a sponsor, includes 3 guests
Aficionado $4,000
Company name is listed as a sponsor, includes 4 guests

20. Media Exposure for October 2013
 Better Homes and Gardens
 Cosmopolitan
 Family Circle
 Fitness
 Forbes
 Parents
 Redbook
 Ser Padres
 SHAPE

21. 2013 Media Placements
Website Features
Magazine Articles
Press Coverage

22. 22
Program Funding Support
Breastcancer.org is a 501(c)(3) nonprofit organization supported by individuals,
foundations, and corporations and has been identified as a 4-star charity
by Charity Navigator.
“We are proud to announce Breastcancer.org has earned
our second consecutive 4-star rating. Receiving four out of
possible four stars indicates that your organization adheres
to good governance and other best practices that minimize
the chance of unethical activities and consistently executes
its mission in a fiscally responsible way. Only 17% of the
charities we rate have received at least 2 consecutive
4-star evaluations, indicating that Breastcancer.org
outperforms most other charities in America. This
exceptional designation from Charity Navigator
differentiates Breastcancer.org from its peers and
demonstrates to the public it is worthy of their trust.”
Ken Berger, President & Chief Executive Officer, Charity Navigator
August 1, 2012

23. 2014 Bowling Sponsorship Committee Contacts
Would you like to reserve your sponsorship or
do you have questions?
 Leslie Laredo, Committee Chair: leslie@laredogroup.com
 Johanna Shalhoub Morvan: jshalhoub@gmail.com
 Adrienne Skinner, eMarketer: adrienne.skinner@gmail.com