McDonaldization and globalization theory

1. International Business Prepared by: Ban Sun,Low McDonaldl-ization Ritzer:Modern Sociological theory Globalization Theory

2. Cultural Theory (Jan Naderveen Pieterse – 2004) 20. Globalization Theory B. Cultural Convergence “ McDonald-lization “ - a process which the principles of “fast-food-restaurant” are coming to dominate more and more sectors in US and the world. - Consist of 5 basic dimensions: 1. Efficiency - best possible means to achieve what ever end is desired. - ensure customer and employee act in efficient manner. - consume more efficiently ( ie: drive through)

3. Cultural Theory (Jan Naderveen Pieterse – 2004) 21. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 2. Calculability - quantity (speed) opposed to quality ( ↓ quality of cooking) - various aspect of work are timed. 3. Predictability - emphasis on predictability - employees (scripted speech) and customers (know what they want) expected to respond with predictable behaviour.

4. Cultural Theory (Jan Naderveen Pieterse – 2004) 22. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 4. Control by means of technology - great technology control system, which will replace employees. - offer standard food which customer cannot alter. 5. Irrationality of rationality - both customer and employees suffer - example: efficiency of speed, replaced by inefficiency of long lines of queue.