Social Media and the Talent Economy: How LinkedIn is Transforming Recruitment
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This document discusses how social media has transformed talent recruitment. It notes that 95% of companies use LinkedIn to find and contact employees, more than other social platforms. This represents a shift from 10 years ago when recruitment relied on job boards, databases, and paper resumes. Social media allows for open access to passive candidates and performance-based models. It argues that LinkedIn in particular has become the largest business ecosystem worldwide, providing professional visibility, business relationships, and unmatched data that keeps the job search always on.
![Social Media and the
Talent Economy
Laurence Bret [@lbret]
LinkedIn Marketing
Internet World, May 10, 2011](https://image.slidesharecdn.com/linkedininternetworld20110508-110517045834-phpapp02/85/social-media-and-the-talent-economy-1-320.jpg)
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Social Media and the Talent Economy: How LinkedIn is Transforming Recruitment
- 1. Social Media and the Talent Economy Laurence Bret [@lbret] LinkedIn Marketing Internet World, May 10, 2011
- 2. Do you know what this is?
- 3. 800+ connections new people in my network 11,500+ since last month 7,800,400+ professionals in my reach
- 4. The power of the Network
- 5. x 300 Tens of Million Professionals in Our Reach
- 6. The INcredible power of the Network
- 7. The power of the NetworkS
- 9. It’s become a Small World
- 10. But all networks are Not created equal
- 11. Platform Connections Killer app Status, Photo Friends, Family Social Utility Sharing & Social and Colleagues Gaming Public Fans & Real-time Micro Broadcast Followers Blogging Professional Colleagues & Professional Identity, Business Network Connections & Contacts Insights
- 12. Ninety-Five* The percentage of companies using Social Media who use LinkedIn to find an contact employees 58% use Facebook 42% use Twitter *JobVite 2010 Annual Social Recruitment Survey
- 13. What does this means for The Talent Economy?
- 14. Remember Recruitment 10 years ago?
- 15. • Job Boards, Career sites • Paid Databases • Paper Resumes • 1:1... ‘Wait and hope’ • Active job Seekers • Flat rates
- 16. The Tip of the iceberg
- 17. What does Social Media bring to the Talent Economy?
- 18. • Social Networks • Open access to Talents • Online Profiles • Passive Candidates • Performance-based model
- 19. 1+1=3
- 20. 70% of Fortune 100 already use our Hiring Solutions to recruit their best talents
- 21. The Largest Business Ecosystem worldwide
- 26. LinkedIn in the next 90 min 5,400 new members 37,500 links shared 150,000+ professional visits 900,000+ page views
- 27. Unmatched Data
- 29. The job search is always on...
- 30. So what are you waiting for?
- 31. Thank you! @lbret fr.linkedin.com/in/laurencebret